Intro to Clusters

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    In t r o d u c t io n t oIn t r o d u c t io n t o

    Regio n al In d u st r y C lu sterRegio n al In d u st r y C lu sterAnalys isAnalys is

    Ed w ard J. FeserD epar tm en t o f C i t y & Regional Plann ing

    U n ive rsi t y o f N o r th Ca ro l ina at Ch ape l H i ll

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 2

    O b je c t i v e sO b jec t iv es

    W h at are in d us t ry c lusters?W h at are in d u st ry c lus ters?

    W h at is i nd u st r y c lu ster p o l icy?W h at is i nd u st r y c lu ster p o l icy?

    W h at ar e so m e tec h n i q u es fo r c o n d u c t in gW h at ar e so m e tec h n iq u es fo r c o n d u c t in g

    in d u st ry c lu ste r analyses?in d u st ry c lu ste r analyses?

    W h at can yo u gain f r om ind ust r y c lusterW h at can yo u gain f r om ind ust r y c lu steranalysis?analysis?

    Reso u rces an d gu id esReso u rces an d gu id es

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 3

    I n t r o d u c t i o nI n t r o d u c t i o n t o i n d u st ry c luste rto i n d u st ry c luste rco n ce p t sco n ce p t s

    In te rest in c lu ste rs co inc id esIn te rest i n c lus ters co in c ides

    w it h f o c u s o nw i th f o c u s o n

    compe t i t i venesscom pe t i t iveness

    Ero sion o f t rad i t i o na lEro sion o f t rad i t i ona lsou rces o f co m pa rat i vesou rces o f co m pa rat i ve

    advantageadvantage

    Inno vat i on as g row th eng ineInno vat i on as g row th eng ine

    M i ch ael Po r t e r s f r am ew o rkM i ch ae l Po r t e r s fr am ew o rk

    M acroeconom ic, p oli t ical,

    legal context

    Microeconomic

    foundations

    Company

    operations &strategy

    Micro

    businessenvironment

    Internal External

    Produc t i v i t y g row th

    From Porter (May, 2000)

    W hat are i ndu st r y c l us ters?

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 4

    Po r ter s m o d elPo r ter s m o d el of com p et it i ve ad van tageof com p et it i ve ad van tage Fou r m aj o rFou r m aj o r

    de te r m i nan t sde te r m i nan t s

    o f c o m p e t it iv eo f c o m p e t it iv eadvantageadvantage

    C lu sters as on eClu sters as on ee l e m e n te l e m e n t

    Clu sters areClu sters areno t necessar il yno t n ecessar i lyreg ion a l inregional inscopescope

    M easu r em en tM easu r em en t

    unc learunc lear Lim i tedL im i ted

    ver i f icat ionver i f icat ion

    Fi rm s t rategy ,st ruc tu re and

    r ival ry

    Fi rm s t rategy ,

    st ruc tu re andr ival ry

    Factorc ond i t i ons

    Factorc o n d i t i o n s

    D e m a n dc o n d i t i o n sD e m a n d

    c o n d i t i o n sRelated ands u p p o r t i n gindus t r i es

    Related and

    s u p p o r t i n gindus t r i es

    Local contextencouragesinvestment and

    sustainedupgrading

    Sophisticatedand demandinglocalcustomers

    Factor quantity,qu ality, cost

    Clusters, notindustries

    From Porter (M ay, 2000 ; 1990 )

    W hat are i ndu st r y c l us ters?

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 5

    A c lu sterA c lu ster con sist s o f i n te rdep end ent f irm s an dcon sist s o f i n te rdep end ent f irm s an dins t i t u t ions :ins t i t u t ions :

    I n te rdependence :I n te rdependence : Eac h m e m b e r fi rm s c o m p e t it iv eEac h m em b e r fi rm s c o m p e t it i vep o si t io n d e p en d s o n o n e , so m e , o r a ll o t h e r m em b e rs o f t h epo si t ion depends on on e , som e , o r a ll o the r m em bers o f t he

    g r o u p .g r o u p .

    W hat are i ndu st r y c l us ters?

    In te rm ed iate supp l i er s

    Cap i tal good supp l i e r sProd ucer serv icesConsu l tan tsCon t ract R& D

    Sim i lar techno log ies

    Share po o l o f laborSim i lar s t rategies

    Edu cat ion (un iv , co l leges)

    Tra in ing (cc s)R& D (un i v , f ed l abs)Deve lopmen t agenc ies

    Regulato ry agencies

    Trad ingsectors

    Relatedsectors

    Suppo r t i ngins t i t u t i ons

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 6

    W h y careW h y care ab o ut in d u st ry c lus ters?ab o ut in d u st ry c lus ters?Q :Q : W hy d oes success seem toW hy d oes success seem to

    b reed success?b reed success?

    Q :Q : W h at d o g ro w in g k n o w l ed g eW h at d o g ro w in g kn o w le d ge --

    i n tens ive and h igh tech sec to rsin tens ive and h igh t ech sec to rs

    need to su rv i ve?need to su rv i ve?

    Q :Q : W ha t do t r ad i t i ona l secto r sW hat do t rad i t i on al sec to rs

    need to su rv i ve?need to su rv i ve?

    Q :Q : W ha t ar e y ou ov e r l ook i ng w i t hW ha t ar e y ou ov e r loo k i ng w i t h

    s tand ard ind u st ry ana lysiss tand ard ind us t ry ana lysis

    a lone?alone?

    Q :Q : W hat can yo u gain by ta rget i ngW hat can yo u gain by ta rget i ng

    ef for ts?ef for ts?

    W hat i s i ndu s t r y c lus ter p o l i cy?

    A:A: The ben ef i ts o f be ing th e f ir s tThe ben ef i ts o f b e ing th e f ir s t

    m o v e r .m o v e r .

    A :A : O pp o r tun i t ies and i nc en t i v es t oO pp o r tun i t ies and i nc en t i v es t o

    learn , c reate, u p grade.learn, c reate, upgrade.

    A :A: Sam e th ing, as h isto r i calSam e th ing, as h isto r i cal

    sour ces o f advantage are ced edso ur ces o f advantage are ced edto o verseas com pet i to rs .to o verseas com pet i to rs .

    A :A : Pot ent ia l s t rength s, un d er ly ingPo tent ia l s t rengths , un d er ly ing

    w eakn esses , latentw eakn esses, la tent

    op po r tun i t i es, new w ay s o fop po r tun i t i es, new w ay s o ft ac k l ing o l d p r o b l em s.t ac k l ing o l d p r ob l em s.

    A :A: Ef f ic ient , ef fec t ive u se of scarceEf f ic ient , ef fec t ive u se of scarce

    dev el opm en t r esou r c es.dev el opm en t r esou r c es.

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 7

    Po l icy u ses varyPo l icy u ses vary accord ing to d egree toaccord ing to d egree tow h ich c luste r co n cepts in fo r m exist ing in i t iat i ves o rw h ich c luste r co n cepts in fo r m exist ing in i t i at i ves o r

    serve as th e basis fo r w h o l ly new st ra teg ies.serve as th e basis fo r w h o l ly new st ra teg ies.

    D egree o f j o i n t po l ic y coo rd inat i onarou nd c luster con cep t

    Lo w H igh

    In fo rm

    exis t ing

    p r o g r a m s

    S uppo r tex ist ing o remer g i ng

    c lus ters

    Ac t i ve ly

    p r o m o t e

    c lus ters

    W hat i s i ndu s t r y c lus ter p o l i cy?

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 8

    Th e m o stTh e m o stc o m m o nc o m m o nap p ro ach to c luste rap p ro ach to c luste rpo l i c y m ak i ngpo l i c y m ak i ng

    Find ings

    C lus te r d e f in i t i on

    Analys is

    Po l i cy im p l i cat i on s

    Po l icy d esign

    I m p l e m e n t a t i o n

    Inp ut to ana lys is

    O u t p u t fr o m an a ly si s

    W ha t i s i ndu s t r y c lus ter p o l i cy?

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 9

    Exam p le:Exam p le: En v i ron m ental t ech n o log ies c luste rEn v i ron m ental t ech n o log ies c luste r

    C o n s u m e r s

    Indus t r y

    Publ ic

    sec tor

    Env i ron m enta lE qu i pm en t

    Sustainableg o o d s

    In te rm ed iatesupp l i e rs

    Env i ron m enta lserv ices

    Resourcesm a n a g e m e n t

    Va lue cha in :Sup po r t sup p l y

    Users :B u il d d e m an d

    Regula t ion /en forcementResou rce pr ic in gPurchasing

    Com pl iance ass istanceCred i ts and in cent ives

    Educat ion

    M ar k e ti n gRecycl in g serv ices

    Un ive rs i t y - i ndus t r yl ink ages, tech

    transfer ,commerc ia l i za t i on

    Train ing and t rade

    schoo ls

    Buyer -supp l ie rconferences,

    ne tw o rk ing , t r ades h o w s

    Ventu re cap i tal

    I ncuba to r s

    Rec ru i tmen t

    W hat i s i ndu s t r y c lus ter p o l i cy?

    Ar row ind i ca tes t rad ing l i nk age

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 10

    Pol i cy p rob lemFram ing

    Rat ionale

    Clus te r d e f in i t i onExis t ing/potent ia l

    Spat ia l con cent ra t ion

    Analys isCom prehens i v enes s

    Genera l i zab i l i ty

    I m p l e m e n t a t i o nI ndus t r y i n v o l vem en t

    Analys is

    Find ings

    Po l icy d esign

    Inp ut to analys is

    O u t p u t fr o m an a ly si s

    A n o t h e rA n o t h e rap p ro ach to c luste rap p ro ach to c luste r

    po l i c y m ak i ngpo l i c y m ak i ng

    W hat i s i ndu s t r y c lus ter p o l i cy?

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 11

    Typ ical p o l icy n eed sTyp ical p o l icy n eed s im p ly tw o m ajo rim p ly tw o m ajo rtyp es o f ap p l ied c lus ter an alysestyp es o f ap p l ied c lus ter an alyses

    G en eral c lu ster analysisG en eral c lus ter an alys is Assessm ent o f l inkages an d t rend s in a l l reg ion al ind ust r iesAssessm ent o f l inkages an d t rend s in a l l reg ion al ind ust r ies

    Co m prehensi ve and de tai ledCo m prehens ive and de tai led

    App l i cat ion o f general i zed c lu ste r de f in i t i on o r use o fApp l i cat ion o f general i zed c lus ter d e fin i t i on o r use o f

    mu l t i p l e de f i n i t i onsm u l t ip l e d ef in i t io n s

    Fo cu sed c lu ster analysisFo cu sed c lu ster analysis

    Invest i gat i on o f o ne d im ension o f c l us ter co ncep tInvest i gat i on o f o ne d im ension o f c l us ter co ncep t -- and /o rand /o r --

    Invest i gat i on o f on e o r a f ew key i nd us t ry segm en tsInvest i gat i on o f on e o r a f ew key i nd us t ry segm en ts

    H ow to d o a clus ter ana lys is

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 12

    C o n d u c t i n gC o n d u c t i n g a c lus ter stu d y : C h al len gesa c lus ter stu d y : C h al len ges

    Re lat ing co n cep ts to m easu resRe lat ing co n cep ts to m easu res

    O b tain in g n ecessary d ataO b tain in g n ecessary d ata

    Ap p ly in g d ataAp p ly in g d ata-- i n t ensi ve and com p lexin tensi ve and com p lex

    an aly t ical m eth o d san aly t ical m eth o d s

    In terp re t in g f in d ingsIn terp re t in g f in d ings

    Co nvey ing f i nd ingsCo nvey ing f ind ings

    H ow to d o a clus ter ana lys is

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 13

    BeginBegin b y re lat ing con cep ts to m easu resb y re lat ing con cep ts to m easu res

    L inkage:L inkage: Inn ovat i on , l ab o r , i npu t sInn ovat i on , l ab o r , i npu t s

    Geog raphy :Geog raphy : Lo cal ized , no nLo cal ized , n o n -- local izedlocal ized

    T i m e :T i m e : Ex ist ing , d ec l in ing, em erg ing or p o ten t ialEx ist in g , d ec l in ing, em erg ing or p o ten t ial

    LinkageLinkageLinkageLinkage

    T i m eT i m eT i m eTim e G eo grap h yGeog raphyGeog raphyGeog raphy

    Th ree d im ensions o f m easu rem en t :Th ree d im ensions o f m easu rem en t :

    H ow to d o a clus ter ana lys is

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 14

    LinkageLinkage d i m e n s i o nd i m e n s i o n

    W h at b ind s t he f i rm s i n t h e c lusterW h at b ind s t he f i rm s i n t h e c luster

    toge the r?toge the r?

    Va lueVa lue -- ch ain c lus tersch ain c lus ters :: Firm s th at are m em bers of theFirm s th at are m em bers o f thesam e extended value (product) chainsam e extended value (p roduct) chain

    LaborLabor -- b ased c lu stersb ased c lu sters :: Firm s th at share sim ilar laborFirm s th at share sim ilar laborrequi rem ents (u tilize a shared labor p oo l)requ irem ents (ut ilize a shared labor po o l)

    In n o vat i on c lu ste rsIn n o vat i on c lu ste rs:: Firm s that exchange keyFirm s that exchange key

    info rm ation, know ledge that leads to techn olo gicalinform ation , kno w ledge th at leads to techn olo gicalim provem ents or changesim provem ents or changes

    H ow to d o a clus ter ana lys is

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 15

    Geograph i cGeog raph i c d i m e n s i o nd i m e n s i o n

    A re m em b e r f i r m s c oA re m em b e r f i r m s c o -- lo cated in sp ec i fi clo cated in sp ec i fi c

    reg ions?reg ions?

    Local izedLocal ized :: Clusters in w hich firm s are coClusters in w h ich fi rm s are co--located inlocated inspecific regions o f state (o r regions that span state bo rders)specific regions o f state (o r regions that span state bo rders)

    N o nN o n -- local izedlocal ized :: Linked firm s th at are no t lo calized in anyLinked firm s th at are not localized in anyparticu lar region bu t exist across th e state o r that areparticular region but exist across th e state or that are

    concent rated in m ult iple region sconcent rated in m ult iple region s

    H ow to d o a clus ter ana lys is

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 16

    T i m eT i m e d i m e n s i o nd i m e n s i o n A t w h at stage o f d evelop m en t areA t w h at stage o f d evelop m en t are

    iden t i f ied c luster s i n?iden t i f i ed c luster s i n?

    Exist ingExist ing :: Clusters w ith sign ifican t p resence and exem plifyClusters w ith sign ifican t p resence and exem plifyparti cular linkages th at are th e focus o f stu dy; usuallyparticular lin kages th at are th e focus o f stu dy; usually

    p resum es expansionpresum es expansion

    D e c l i n i n gD e c l i n i n g :: Existing clusters that are declining rather thanExisting clusters that are declining rather thanexpandingexpanding

    Em erg in gEm erg in g :: Clusters that appear to gaining a significantClusters that appear to gaining a significant

    p resence bu t haven t achieved a critical m ass yetp resence bu t haven t achieved a crit ical m ass yet

    Potent ia l :Potent ia l : Clusters th at m igh t em erge given trend s, luck,Clusters th at m ight em erge given trend s, luck,or po licy stim ulationor po licy stim ulation

    H ow to d o a clus ter ana lys is

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 17

    G en eral Featu resG en eral Featu res o f d i f fer en t m et ho dso f d i f fer en t m et ho dsM eth o d Ad van tages Pi t fal ls

    Exp er t o p in io n Easy N o t gen eral izab leIn exp en sive N o m at ter h o w m u ch y o u

    D et ai led co n textu al in fo b el ieve, i t s st i l l o p in io n

    Sp ecial izat io n Easy , in exp en sive Fo cu s is o n secto rs, n o tin d icato rs (LQ s) C an su p p lem en t m eth o d s c lu sters

    In p u t -o u tp u t : O n ly m ajo r so u rce o f d ata M ay b e d atedTrad e o n in terd ep en d en ce in U .S. In d u st ry d ef in i t io n s im p er fec t

    C om p reh en sive an d d etai led N e glects su p po r t in g in st i t u t io n s

    In p u t -o u tp u t : Key m easu re o f in ter - D ata n o t avai lab le in U .S.In n o vat io n d ep en d en ce (see O EC D ac t iv i t ies)

    Staf f in g p at tern s: C an b e u sed to id en t i fy O ccu p at io n rath er th an sk i l lsLab o r lab o r af f in i t ies b ased ; fai r ly aggregate

    G rap h th eo ry / V isu al izat io n aid s M eth o d s, so f tw are st i l l l im it edn etw o rk an alysis in terp retat io n an d an alysis

    Su rvey s Flex ib i l i t y to co l lec t id eal C o st lyd ata; cu r ren t D if f icu l t t o im p lem en t p ro p er ly

    H ow to d o a clus ter ana lys is

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 18

    FramingFram ing he lps de term ine app roachhe lps de term ine ap p ro achI den t i fy and f ram e the po l icyp ro b lem f ir st , i .e ., KN O WW H AT YO U W AN T

    Pol icyp r o b l e m :W h at w i l ly ou use

    the stud y

    fo r?

    Clu ste r de f in i t i onExist ing?

    Po ten t ial o r em erg ing?Sp at ia l o r n on -sp at ial?Typ e o f l ink age?

    M et h o d o lo gy

    C o m p re h e n s i v e ?Genera l izab le?Q ua l itat i ve?Q uan t i t at i ve?

    I m p l e m e n t a t i o nIndu st ry buy - i n?An alys is on ly?M ark e ti n g o n l y ?

    H ow to d o a clus ter ana lys is

    D e t e r m i n e s :

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 19

    FocusFocus on valueon value -- ch ain an d lab o r c lus tersch ain an d lab o r c lus ters

    N o app l i cab le d ata to id en t i f y inn o vat ionN o app l icab le da ta t o i den t i fy i nn ovat i on -- basedbased

    c lus tersc lus ters

    Va lueVa lue -- cha in an d lab o r b ased c lu ste rs can p ro v idecha in an d lab o r b ased c lu ste rs can p ro v ide

    good f ir st ap p ro x im at i on t o i nn ova ti ongood f ir st app rox im at i on t o i nn ova ti on -- b ased c lus tersb ased c lus ters

    Q ua li t at i ve m e th od s can b e used t o i den t i fyQ ua li t at i ve m e th od s can b e used t o i den t i fyi nn ovat i on l ink ages w i t h in V C o r l abo r c l ustersinn ovat i on l ink ages w i t h in V C o r l abo r c l usters

    H ow to d o a clus ter ana lys is

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 20

    ValueVa lue -- cha incha in c lus ters : Iden t i f y in te rd epend enc iesc lus ters : Iden t i f y in te rd epend enc ies

    N at i o n al in p u t - o u t p u tAva ilab le s tud ies o f i -o re lat ion sSim ple descr ip t i ve ind ica tors

    Surv ey (o f buyer -supp l ie r needs)

    Sur vey (o f o th er needs)

    Secon dary d a taExper t op in ion

    Em erg ing/po ten t i a l

    Trade-based

    S uppo r t i ngins t i t u t i ons

    Cur r en t ,local

    Trade-

    based

    S uppo r t i ng

    ins t i t u t i ons

    Regiona l i npu t -ou tpu tSim ple descr ip t i ve ind icato rs

    Sur vey (o f ex ist in g l ink ages)Exper t op in ion

    SurveyIn te rv iewsExper t op in ion

    H ow to d o a clus ter ana lys is

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 21

    Tw o m eth o d sTw o m eth o d s o f VC c lus ter an alysiso f VC c lus ter an alysisBo t to m -u p m et h o d : Iden t i fy va lue ch ain fo r a sing lesec to r b y f i nd ing key f i r st , second , th i rd t i er supp l ie rs

    Saw m i l ls and

    p lan ing m i l ls

    M e t al s t am p i ngs,n.e.c.

    Logging

    Non -upho l s t e red

    w o o d f u rn i tu r ePet ro leumre f i n ing

    Veneer andp l y w o o d

    I f an i n te rm ed iate good s ind us t ry , al so f i nd key buy in gI f an i n te rm ed iate good s ind us t ry , al so f i nd key bu y ing

    sec torssec tors

    Regional inputRegional input -- ou tpu t app rox im ates l oca l t rad ing pa t ternsou tpu t app rox im ates l oca l t rad ing pa t terns N at i onal i npu tN at i onal i npu t -- ou tpu t app rox im ates po ten t i al t rad ing pa t te rnsou tpu t app rox im ates po ten t i al t rad ing pa t te rns

    U se o th er m ethod s to i den t i f y re lated sec to rs and sup po r t i ngU se o th er m ethod s to i den t i f y re la ted secto rs and sup po r t i ng

    ins t i tu t i onsins t i tu t i ons

    H ow to d o a clus ter ana lys is

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 22

    To p -d o w n m et h o d : Iden t i fy an exh aus t i ve set o f ind us t ry c lu stersth r ou gh com preh ensi ve ana l ysi s o f i n te rdep end ence be tw een a ll sec to rs

    H ow to d o a clus ter ana lys is

    Deta i ledin te r i ndus t r y

    t ransac t ionsd ata: For eachsector, sales

    to andpurchases

    f r o m e ve r y

    o th e r sec to r

    C lu s ter 1

    Clu s ter 2..

    .C lu s ter n

    App ly data

    reduc t i ontechn iques

    ( factoranalysis,stat ist icalc lus teranalysis, etc.)

    Tw o m eth o d sTw o m eth o d s o f VC c lus ter an alysiso f VC c lus ter an alysis

    Resu l t : C lu s ter Tem plates

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 23

    Ben c h m ar k U .S.Ben c h m ar k U .S. manufac tu r ing c lus te rsmanufac tu r ing c lus te rs

    M e tal w o r k i n g

    Veh ic le m anu fac tu r i ngB rak e & w hee l p rod uc t sChem i cal s & rubb e r

    Con c re te, cem ent , b r i ckPe t ro leum re f in ingN on f e r rous m e t al s

    A l u m i n u m

    W o o d p r o d u ct sPr in t i ng & p ub l i sh ing

    El ec t ron i c s & c om pu t e rsPlatem ak ing & t ypeset t i ng

    Ear thenware p roduc tsK n i t t ed goo ds

    Fabricated text i lesLeather go od s

    Aerospace

    Packaged foo dsCann i ng & bo t t li ng

    Feed p rod uc tsD ai r y p r o d u c t sM e at p r o d u c t s

    Tobacco

    I ndependen ti ndus t r i es

    Lightmanu fac tu r i ng

    H e a v ymanu fac tu r i ng

    Foo d goo ds &

    tobacco

    H ow to d o a clus ter ana lys is

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 24

    FeaturesFeatures o f bench m ark c lus te rso f bench m ark c lus te rs Am ou n ts t o value chainAm ou n ts t o value chain -- basedbased

    r at h e r t h a n p r o d u c tr at h e r t h a n p r o d u c t -- basedbased

    m anufac tur ing c lassi f i cat ion systemm anufac tur ing c lassi f i cat ion system

    33 -- and 4and 4 -- d ig i t SIC ind us t r ies m ay bed ig i t SIC ind us t r ies m ay be

    m e m b e r s o f m u l t ip l e cl u st e rsm e m b e r s o f m u l t ip l e cl u st e rs

    Each c lus ter inc lu des d i rec t andEach c lus ter inc lud es d i rec t and

    ind i rec t t r ad ing pa r tne rsind i rec t t r ad ing p ar tne rs

    Inc ludes m easure o f st reng th o fI nc lud es m easure o f s t reng th o fl in k a ge b e t w e en c o m p o n e n t se ct o rl in k a ge b e t w e en c o m p o n e n t se ct o r

    and b ro ader c l us te rand b ro ader c l us te r

    Reason able in i t ia l est im ate ofReason able in i t ia l est im ate of

    i n te rdependen t i n du s t r ies evenin te rdependen t i ndu s t r ies even

    w here t rad ing l i nks don t ex is tw here t rad ing l i nks do n t ex i st

    C a n b e e asi ly c o m b i n e d w i t hC an b e e asi ly c o m b i n e d w i t h

    qu a li ta t ive c lus ter ana lys is m etho dsqu a li ta t ive c lus ter ana lys is m etho ds

    N o . o f 2 -D ig it SI CC lu ster Secto r s Sect o r s

    M etalw o r k in g 1 1 6 1 0

    V eh icle M an u factu r i n g 5 8 1 6

    Ch em i cal s & Ru b b er 4 8 1 4Electro n i cs & Co m p u ter s 3 8 8

    Pack ag ed Fo o d s 4 4 5

    Pr in t i n g & Pu b l i sh i n g 3 2 8

    W o o d Pr o d u cts 2 3 6

    K n i tted G o o d s 2 3 5

    Fab r i cated Texti l e Pr o d u cts 2 2 9N o n fer r o u s M etal s 1 4 4

    Can n ed & Bo tt l ed G o o d s 1 2 2

    Leath er G o o d s 9 1

    A er o sp ace 1 0 6

    Feed Pr o d u cts 1 0 2

    Platem ak in g & Typ esett i n g 1 4 7

    A l u m in u m 9 4Br ak e Pr o d u cts 9 4

    Co n cr ete, Cem en t, & Br i ck 8 2

    Ear th en w ar e Pr o d u cts 8 1

    To b acco Pr o d u cts 4 1

    D ai r y Pr o d u cts 6 1

    H ow to d o a clus ter ana lys is

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 25

    Aerospace:Aerospace: i l l ust ra t ion o f a valuei l lust ra t ion o f a value -- cha incha inC luster ID

    Inpu tou t pu t cod e SIC sector D escr ipt io n

    Loadin g L1 L2 L3

    600200600100130100600400380900381400 (s)430100 (s)381300 (s)620101 (s)560500 (s)

    3724 , 3764372137613728 , 37693356346335113364 , 336938 13663 , 3669

    Aircraf t an d m issi le engin es an d engine part sAircraftGu ided m issi les an d space vehic lesAircraf t an d m issi le equi pm ent, n.e.c.N onfer rous ro l l ing and draw ing, n .e .c.N onfer rous fo rg ingsTurb ines and t urb ine generator setsN onferrou s castin gs, n.e.c.Search and navigat ion equip m entCo m m u n i cat i on e qu i p me n t

    .9 2.9 0

    .8 2

    .7 0

    .6 9

    .5 9

    .5 8

    .5 6

    .4 1

    .3 6

    1 31 31 31 31 31 311 044

    410

    1313

    4

    1 6 , 1

    1 31 3

    (s) indicates secondary sector

    Load in g ind ica tes s t rength o f l i nkage betw een sec tor and c lus terLoad in g ind ica tes s t rength o f l i nkage betw een sec tor and c lus ter

    Co lum n labe led c l us te r ID i nd i cates cod es fo r o the r c l us ters iCo lu m n labe led c l uste r ID i nd i cates cod es fo r o the r c l us ters in w h i c h se ct o r i sn w h i c h se ct o r i sa m em b era m em b e r

    Secon dary sec tor s a re tho se on ly m od era tely t ied to th e clus terSecon dary sec tor s a re th ose on ly m od erate ly t ied to th e c lus ter

    H ow to d o a clus ter ana lys is

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 26

    U .S. Sta f f ing Pat terns M atr ix5 0 1 O c c u p at i o n s

    241 Indus t r i es1996 , Pr o jec t ed 200 6 Em p loy m en t

    Stat is t ica l Cluster An alysiso f 501 x 241 l abo r r equ i r em en t s m a t ri x

    on s har es o f w o r k f o r c e i n eac h oc c upa t i on

    Stat is t ica l Cluster An alysiso f 501 x 24 1 l abo r r equ i r em en t s m a t ri x

    s taf f ing pa t te rns de f ined in 0 /1 fo rm

    32 Labo r -

    based U .S.i ndus t ryc lus ters

    Jud gem ent

    M eth o d s:An alysis w i thLabor-BasedInd us t ry C lus ters

    An alys is o f reg io n alAn alys is o f reg io n al

    t r end s w i th l abo rt r end s w i th l abo r

    c lus te r t em p latesc lus te r t em p latessim i lar t o t opsim i lar t o t op -- d o w nd o w n

    VC app roachVC app roach

    H ow to d o a clus ter ana lys is

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 27

    I l lu st r at io n I:I l lu st r at io n I: N or th Caro l i na cluster p ro jectN or th Caro l i na cluster p ro ject

    Po l i cy need :Po l i cy need :

    Econ om ic rat ion ale:Econ om ic rat ion ale:

    C lu ste r de f in i t i on :C lu ste r de f in i t i on :

    M et h o d o lo gy :M et h o d o lo gy :

    I m p l e m e n t a t i o n :I m p l e m e n t a t i o n :

    Targe t techn o lo gy ado p t ionTarge t techn o lo gy ado p t ion

    p ro g ram s m ore e f fect i vel yp ro g ram s m ore e f fect i vel y

    Techn o lo g ies d i f fuse th ro ughTechn o lo g ies d i f fuse th ro ugh

    va lu e cha in ,va lu e cha in , focusedfocused analysisanalysis

    Po t en t ial and em erg ingPo ten t ial and em erg ingclusters, va luec lus ters , va lue -- ch ain b asedch ain b ased

    I n p u tI n p u t -- ou tpu t based , t opou tpu t based , t op

    d o w n ap p r o ac hd o w n ap p r o ac h

    Pr im ar i ly ana lysis, p lann in gPr im ar i ly ana lys is, p lann in g

    fo r m anu fac tu r i ng sec to rfo r m anu fac tu r i ng secto r

    H ow to d o a clus ter ana lys is

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 29

    N o r t h C ar o l in aN o r t h C ar o l in a p ro ject scop epro jec t scop e

    Exam ine pr esence o fc hai ns i n N o r th Car o l ina

    Sp ecia l izat ion s and gapsSp at ial d ist r ib u t io n G ro w th an d tu rb u len ce

    ! Sta tew ide stud y! 7 reg ion a l s tud ies! G IS-based analys is

    ! St ruc ture (b readth)! Size (dep th)! Techno logy

    ! O v er al l g r o w t h! G r o w t h se ct o r s! Expans ions , con t rac t ions

    Iden t i fy U .S. value ch ains

    ( tem p late c lus ters)

    H ow to d o a clus ter ana lys is

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 30

    W h a tW h a t c an be do ne w i th nat ion alc an be do ne w i th nat ion al -- level valu elevel valu ech ains at t h e state o r r eg io n al leve l?ch ains at t h e state o r r eg io n al leve l?

    Loo k fo r re lat i ve presen ce o f each ch a in in th e sta te or reg ionLoo k fo r re lat i ve presence o f each ch a in in th e sta te or reg ion

    Look f o r c om po nen ts o f t he cha in p r esen tLoo k f o r c om po nen ts o f t he cha in p r esen t

    D e t e r m i n eD e t e r m i n e w h yw h y som e elem ents o f the cha in are m issingsom e elem ents o f th e chain are m issing

    D e t e r m i n eD e t e r m i n e w h yw h y o th er e lem ents are p resen to th er e lem ents are p resen t

    Co m b i ne w i t h o the r m e thod s ( su r v ey s, r egi onal i npu tCom b i ne w i t h o the r m e thod s ( su r v ey s, r egi onal i npu t --o u t p u t ) t oo u t p u t ) t oexam ine reg ion al t rad in g p at te rnsexam ine reg ion al t rad ing p at te rns

    D o no tD o no t assum e reg ion al econo m y sho u ld p aral le l na t i ona l econ om y ,assum e reg iona l econo m y sho u ld p aral le l na t i ona l econo m y ,

    b u tb u t d od o us e tem p l ates t o b e t t er un de r stand y ou r c u r r en t i nd us t ry m i xus e t em p l ates t o b e t t er un de r stand y ou r c u r r en t i nd us t r y m i x

    Ch ains m ay serve as th e basis for id ent i fy in g the ch a llenges andCh ains m ay serve as the b asis for iden t i fy ing th e cha l lenges and

    op po r tun i t i es fac ing the region s i nd us t r yop po r tun i t i es fac ing the region s i nd us t r y

    H ow to d o a clus ter ana lys is

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 31

    Veh ic le m an u fac tu r i ngVeh i c le m an u fac tu r i ng an N Can N Cst reng th revealed b y to pst reng th revealed b y to p -- d o w n c lus ter an alysisd o w n c lus ter an alysis

    SIC 37 , t r anspor ta t i on equ ipm en tSIC 37 , t r anspor ta t i on equ ipm en t

    i ndus t r yi ndus t r y accoun ts fo r 2 .5 pe rcen t o faccoun ts fo r 2 .5 p e rcen t o fs tate va luestate va lu e -- add ed and 3 pe rcen t o fad d e d an d 3 p e r ce n t o f

    e m p l o y m e n te m p l o y m e n t

    The veh i c le m anu fac tu r i ngThe veh i c le m anu fac tu r i ng c lus terc lus ter isis

    the secon dthe secon d -- largest in th e s tatelargest in th e s tate

    G r o w t h o f t h e c lu s t er i s m o s tG r o w t h o f t h e c lu s t er i s m o s t

    p r o n o u n c ed i n c e n t r al a n d w e st er np r o n o u n c ed i n c e n t r al an d w e st er n

    par ts o f th e s tatepar ts o f th e s tate

    Pat te rn and na tu re o f c l us ter g row thPat te rn and na tu re o f c l us ter g row th

    i s con si sten t w i t h n at i ona li s con si sten t w i t h n a ti ona lso u t h w ar d s h i ft o f au t o p r o d u c t io nso u t h w ar d s h i ft o f a u t o p r o d u c t i o n

    H ow to d o a clus ter ana lys is

    -20%

    0%

    2 0%

    4 0%

    6 0%

    Tr iang le

    N o r t h e a s t

    Transpark

    Southeas tCaro l inas

    W este rn

    P i e d m o n t

    A rea: Regio n al sh ar es o f st at ew id e v eh ic lem anu f act u r i ng c lus t er em p l oy m en t , 1989

    O u t l i ne: Regi ona l sha res o f st at ew i de V F c l ust e re m p l o y m e n t gr o w t h , 1 9 8 9 - 1 9 9 4

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 32

    N o r t h C ar o l in aN o r t h C ar o l in a va lueva lue -- ch ain s sp ec ial ized inch ain s sp ec ial ized inl o w e rl o w e r -- p ro d uc t i v it y , l ow er w age secto rsp ro du c t iv i ty , l ow er w age secto rs

    0 .0 0 0 .0 5 0 .1 0 0 .1 5 0 .2 0 0 .2 5 0 .3 0 0 .3 5

    Fabr icated Text i le Products

    K n i tt ed G o o d s

    W o o d Pr o d u c t s

    Pr i n t i ng and Pub l i sh i ng

    Packaged Foo d Produ cts

    Elec t ron i cs & Com pu te rs

    Chem ical s & Rubb er

    V eh i c l e M anu fac tu r i ng

    M e t a l w o r k i n g

    Sh are of to ta l c lu s ter

    va lue-ad ded in h ighpro du c t i v it y sec to rs ,

    1 9 9 4

    U ni ted StatesN o r t h C ar o l i n a

    H ow to d o a clus ter ana lys is

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 33

    Leng th o f l i ne f r om o r i g in i nd i c at es num be r o fem p loyees in g i ven sec to r ; Ax i s d im ens ion srange from 0 (a t cen te r ) to 3 ,000 a t edge .

    M os t t igh t l y li n k edsec to r in c lus ter

    Axes are sec tor s that m akeup the c lus ter , o rderedc lockw ise by the s t reng tho f the l ink age be tw een thesec tor and over a ll c lus ter .

    Tr iangle

    Region

    Southeast

    Region

    M et alw o r k in gM etalw o r k in g l ink ages l i ke ly t igh ter in Tr ian g le thanl ink ages l i ke ly t igh ter in Tr ian g le thanSou th east reg ionSou th east reg ion

    H ow to d o a clus ter ana lys is

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 35

    StudyStudy D evelop ed ove r lap p ing ev id enceD evelop ed ove r lap p ing ev id ence

    H ow to d o a clus ter ana lys is

    BasicIndus t ryTrends

    LaborC lus te rAnalys is

    Va lueCha in

    Analys is

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 36

    Step 1 : Basic Ind u st r y A n alysis

    Stro n g Star t -u pAct i v i ty

    Pos i t iveC o m p e t i -

    t i ve sh i f t

    Special i -za t i ons

    (LQ > 1 .2 )

    H ow to d o a clus ter ana lys is

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 37

    Stro n g Star t -u pAct i v i ty

    Pos i t iveC o m p e t i -

    t i ve sh i f t

    Special i -za t i ons

    (LQ > 1 .2 )

    Step 2 : Lab o r c lu ster analysis

    H ow to d o a clus ter ana lys is

    H d l l i

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 38

    1. I dent i f i ca t iono f 1s t and 2 nd

    t ie r supp l ie r andpurchas ingcha ins fo r each o f

    413 bas icindus t r ies

    2 . Examin at ion o fcharacter is t ics of

    each cha in

    3 . I dent i f i cat ion o f

    core reg iona lindus t r ies

    4. Reduced Set of

    reg iona l indus t r ies

    w i t h s tr ong o rem er g ing po t en t i alu p - an d /o r

    dow ns t r eaml inkages

    Study sec tor i( i, . . . , j= 4 13 )

    Purchasing sec tor i

    Purchasing sec tor j

    Purchasing sec tor k

    Sup p l ie r sec tor i

    Sup p l ie r sec tor j

    Sup p l ie r sec tor k

    SizeBreadth ( sec tors p resent in reg ion )

    Spec ia l izat ion , cu r ren t and t rendExpans ion (aggregate and share grow th sec tors )

    D epth (d ivers i t y , t rend in d ivers i t y )

    Size

    Spec ia l izat ion , cu r ren t and t rendExpans ion (abso lu te and re la t ive)

    Potent ia l

    reg iona lc luster

    indust r ies

    Value Chain AnalysisValue Chain AnalysisValue Chain AnalysisValue Chain Analysis

    Core In du stry An alysisCore In du stry An alysisCore In du stry An alysisCore In du stry An alysis

    Step 3 : Bot to m u p c lu ste r an alysi s

    H ow to d o a clus ter ana lys is

    H t d l t l i

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 39

    Step 4 : I n te rp r et o ver lap p ing ev iden ce

    Lo ok fo r co ns isten t resu l ts acro ss ana lyses: VC c lus ters sh ou ldLoo k fo r co n sisten t resu l ts acro ss ana lyses: VC c lus ters sho u ld

    ove r l ap w i th l abo r c l uste rsove r l ap w i th l abo r c l us ters

    W eakn ess o f app ro achW eakn ess o f app ro ach

    In te rp re tat ion invo lves con s iderab le ar t In te rp re ta t ion invo lves con s id erab le a r t

    St reng th o f app ro achSt reng th o f app ro ach

    The no t i o n o f a si ng le set o f c l uste rs f o r a g ive region un reaThe no t i on o f a si ng le set o f c l uste rs f o r a g ive region un reasonab lesonab le

    except a t the m ost aggregate leve lexcept a t the m ost aggregate leve l

    Pro v id es a level o f d eta i l that can fac i l ita te st rategic p lann inPro v id es a level o f d eta i l that can fac i l i tate s t rategic p lann in gg

    C a n se rv e as a f r am e w o r k f o r c o n t i n u o u s m o n i t o r i n gC an s e rv e as a f r am e w o r k f o r c o n t i n u o u s m o n i t o r i n g

    H ow to d o a clus ter ana lys is

    S m m a r

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    Copyright 2001 Prof. Edw ard Feser, D epartm ent of City & Regional Planning, U N C-Chapel H ill 40

    S u m m a r yS u m m a r y t h o u g h t st h o u g h t s Th ink po l i cy need s f i rstTh ink po l i cy needs f i rst

    I den t i fy app ro p r i ate c lus ter i ng d im ension to f ocus onIden t i fy app ro p r i ate c l uste r ing d im ension to f ocus on

    Are local i zed c lu ste rs w ha t yo u re af te r?Are local i zed c lus ters w ha t yo u r e af te r?

    Ex ist in g , em erg ing , po ten t ial?Ex ist ing , em erg ing , po ten t ial?

    U t i l i ze ex ist ing s tu d ies (e .g ., tem p lates ) , at least as a s tarU t i l i ze ex is t ing s tud ies (e .g ., tem p lates ) , at least as a s tar tt

    If y o u c o m m i ssi o n a st u d y , d e m an d t h e fo l lo w i n g:I f y o u c o m m i ssi o n a st u d y , d e m an d t h e fo l lo w i n g:

    Fu l l and de ta il ed d i sclosure o f a ll m etho dsFu l l and de ta il ed d i sclosure o f al l m ethod s an dan d datada ta

    An ac tua l assessm ent o f in terd epen d ence, no t jus t spec ia li zat ionAn ac tua l assessm ent o f in terdep end ence, not ju st spec ial i zat ion

    Fol lowFol low -- up i n t er p r e tat i on and s upp o r tup i n t e rp r e tat i on and s upp o r t

    S u m m a r y

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