INTRO This is the opening sequence for the advertisement
description
Transcript of INTRO This is the opening sequence for the advertisement
1. INTROThis is the opening sequence for the advertisement
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ACTION “Life of a uPad user” text scrawled across the screen. [Intro music]
0-5 SECS
2. TRANSITION 1This is the transition screen describing the feature to be
displayed
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LIGHTING
CC Light sweep across the text
ACTION: “Change between high resolution wallpapers” with a light sweep [1st act in background score]
5-6 SECS
3. FEATURE 1This is the section displaying the 1st feature
CAST
Zi’s hands
LOCATION
Home
MOOD
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PROPS
uPad, Black cloth, Table, Tripod
TIME OF SHOOT
Afternoon
LIGHTING
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ACTION: Change wallpaper [music in the background]
6-19 SECS
4. TRANSITION 2This is the transition screen describing the feature to be
displayed
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LIGHTING
CC Light sweep across the text
ACTION: “Use the latest suite of software from all the development platforms” with a light sweep [background score playing]
5-6 SECS
5. FEATURE 2This is the section displaying the 2nd feature
CAST
Zi’s hands
LOCATION
Home
MOOD
N/A
PROPS
uPad, Black cloth, Table, Tripod
TIME OF SHOOT
Afternoon
LIGHTING
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ACTION: Demo of Microsoft OneNote [music in the background]
6-19 SECS
6. TRANSITION 3This is the transition screen describing the feature to be
displayed
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CC Light sweep across the text
ACTION: “Play the latest high definition games” with a light sweep [background score playing]
41-42 SECS
7. FEATURE 3This is the section displaying the 3rd feature
CAST
Zi’s hands
LOCATION
Home
MOOD
N/A
PROPS
uPad, Black cloth, Table, Tripod
TIME OF SHOOT
Afternoon
LIGHTING
N/A
ACTION: Demo of Jetpack Joyride game [music in the background]
20-65 SECS
8. TRANSITION 4This is the transition screen describing the feature to be
displayed
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LIGHTING
CC Light sweep across the text
ACTION: “Need to go somewhere? Maps can show and even tell you how and when you can get there.” with a light sweep [background score playing]
66-67 SECS
9. FEATURE 4This is the section displaying the 4th feature
CAST
Zi’s hands
LOCATION
Home
MOOD
N/A
PROPS
uPad, Black cloth, Table, Tripod
TIME OF SHOOT
Afternoon
LIGHTING
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ACTION: Demo of Maps [music in the background] 20-40 SECS
1. OUTROThis is the ending sequence for the advertisement
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ACTION “The new Upad” text typing effect across the screen. “Because it’s all about” fades in afterwards in its entirety.“U” then appears with a light sweep across it.
[Outro music]
0-5 SECS