An Introduction to the Most Unique Radio Station in New An Introduction to the Most Unique Radio Station in New England England

& &

What It Can Do For Your ClientsWhat It Can Do For Your Clients’’ BusinessBusiness

Prepared By: Erin McNameeAccount Executive

March 12, 2009

WBZ News Radio is the oldest surviving radio station in New England. The station broadcasts primarily news stories throughout the day and shifts to talk radio in the evenings. WBZ targets adults 35-55+ and reaches the majority of New England daily.

Call letters: WBZ

Format: News/Talk

Slogan: Weather on the 10s, Traffic on the 3s

Core Audience: Adults 35-55

Personalities:

Morning News: Ed Walsh, Deb Lawler

Mid-Day News: Gregg Jansen, Laurie Kirby

8p-12m: Nightside with Dan Rea

Signature Events:

Business Breakfast: On-site event with a different topic each time discussed by leading experts in the particular field

Free Friday Flicks: Sampling and exposure at a weekly movie night during the summer at the Esplanade

Ski with WBZ: Sampling and exposure at key New England Ski Mountains

Talk the Vote: Dan Rea takes his show on the road to discuss political issues at colleges in the area

Head of the Charles Regatta: Sampling and exposure at the largest crew race in the world

The WBZ Audience Profile

WBZ NewsRadio Coverage Map

During the day, WBZ-AM has a clear signal that can

be heard all the way up the coast and at night in 38 States and 6 Canadian

Provinces!

Here are some of the counties and cities outside the Greater Boston Metropolitan area where WBZ

NewsRadio reaches:NEW HAMPSHIRE MAINE MARYLAND MICHIGAN

Hillsborough County Cumberland County Somerset County Battle Creek

Merrimack County York County Wicomico County

Rockingham County Includes these cities: Includes these cities: NO.CAROLINA

Strafford County Portland Baltimore Fayetteville

Includes these cities: Augusta Ocean City

Portsmouth Salisbury VERMONT

Manchester NEW JERSEY Washington D.C. Bennington County

Livingston County Trenton Windham County

Windsor County

NEW YORK RHODE ISLAND CONNECTICUT VIRGINIA

Monroe County Bristol County Litchfield County Amherst County

Oneida County West Kent County Middlesex County Includes these cities:

Suffolk County East Newport County New Haven County Roanoke

Schenectady County Providence County Tolland County Charlottesville

Schoharie County Washington County Includes these cities:

Includes theses cities: Includes these cities: Hartford WEST VIRGINIA

New York City Providence New London Cabell County

Rochester Warwick Waterbury Includes these cities:

Utica Pawtucket Parkersburg

DELAWARE PENNSYLVANIA KENTUCKY MASSACHUSETTS

Salisbury Carbon County Clark County Worcester County

Ocean City Dauphin County Jessamine County Cape Cod

Woodford County Springfield

Why Advertiser’s Are So Successful on WBZ NewsRadio

EXCLUSIVITY

WBZ NewsRadio is New England’s only News & Information radio station. With WBZ you reach a dynamic, educated, employed and affluent

audience that listens to the station for up to the minute news, information, weather & traffic updates that they won’t get anywhere else!

ATTENTIVE LISTENERS

WBZ has a Foreground versus a Background listening environment. People tune into WBZ to listen – that’s it. WBZ isn’t easy listening – its

hard news keeping New England informed. NMTW Community Credit Union’s message becomes an integral part of the information driven

environment reaching an attentive audience. You’re message is heard the first time, every time.

COMMERCIAL ISLANDS

WBZ highlights your message by making you the only :60 second commercial in a break, weaving it in among the content. WBZ runs a

maximum of only two commercials back to back versus the typical radio station commercial format that runs 5 – 10 commercials in a row. By

doing this, your commercial becomes part of the information instead of being one message in a cluster of other advertisers that listeners

typically tune out.

TRAFFIC/WEATHER UPDATES

WBZ is the only station in New England delivering Traffic and Weather updates every 10 minutes. Every Traffic /Weather update is

accompanied by a LIVE sponsorship billboard as added value. Most people tune in for these traffic/weather updates so this is the best place to

put your name for added frequency of the largest portion of the WBZ audience!

CREDIBILITY

Lend instant credibility to your banking location. Listeners rely on WBZ as the most credible and reliable source for news and resources. Be

among the resources WBZ offers to its listeners!

BENCHMARK POSITIONING – WBZ is Boston’s Authority for Traffic And Weather!

WBZ Reaches the Most Overall Listeners in Boston Each Week!

422,400

438,500

449,600

452,700

788,800

0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000

WEEI-AM

WXKS-FM

WMJX-FM

WODS-FM

WBZ-AM

WBZ Reaches the Most Overall Listeners in Boston Each Week!

WBZ NewsRadio Reaches the Most Listeners 35 – 45 Each Week!

232,200

245,100

248,700

250,500

305,600

0 50,000 100,000 150,000 200,000 250,000 300,000 350,000

WZLX-FM

WODS-FM

WXKS-FM

WMJX-FM

WBZ-AM

WBZ Reaches the Most Listeners 35 - 54 Each Week!

WBZ NewsRadio Delivers an Educated Audience

182,120

230,765

259,125

316,220

369,595

0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000

WBMX-FM

WEEI-AM

WCRB-FM

WBUR-FM

WBZ-AM

WBZ is #1 Reaching An Educated Audience!4-Year College Degree or Higher

WBZ NewsRadio Delivers an Affluent Audience

143,300

156,810

187,350

192,375

261,550

0 50,000 100,000 150,000 200,000 250,000 300,000

WTKK-FM

WBMX-FM

WBUR-FM

WEEI-AM

WBZ-AM

WBZ is Delivers an Affluent Audience!Earning an Annual Income of $100K+

WBZ NewsRadio is #1 Delivering Business Decision Makers!

199,180

212,045

233,350

316,220

332,640

0 50,000 100,000 150,000 200,000 250,000 300,000 350,000

WBMX-FM

WXKS-FM

WEEI-AM

WBUR-FM

WBZ-AM

WBZ is #1 Delivering Business Decision-Makers!Occupation is Executive, Management, Business or Financial Operations

Website StatisticsAve monthly visits: 350,000

Ave monthly page views: 1,250,0000Ave monthly unique users: 220,000

Ave monthly streaming sessions: 85,000Ave monthly podcast downloads: 450,000

Ave monthly pages per visit: 3.48

Website CapabilitiesBanners: (728 x 90, 300 x 250, 300x600)

Streaming spotsSynched banner w/ Streaming spot

Podcast Audio Pre-rollVideo Pre-roll

Streaming/Podcast Player BannersE-mail Blasts

Online ContestingWebinars

Online Advertising Assets

www.wbz.com received the prestigious AP award for ‘the BEST radio station website in New England’ for 2008!

WBZ.com’s Rich Media Flash Banner Options

Expanding Banner – A banner that starts the normal size (in position) and grows to display more informationSuggested CPM: $15

Overlay / Floating – A complete banner ad that comes on-top of content (with easy click to make it go away.) Animation is possible.Suggested CPM: $20

Peel Downs – Corner of webpage hints at more,

user can then peel down the page to reveal special

offer. Suggested CPM: $20

Feeds – A banner that displays information from a news or inventory database in a continuous feed. Really cool for latest automotive inventory or realtor group.Suggested CPM: $15

Personal Guarantee When you make a decision to advertise your clients business’, you have many options available to you and many media outlets that you can choose from. I want to assure you that when you choose to work with WBZ NewsRadio and with me specifically you are making a great choice. You will receive excellent customer service.

I look forward to the opportunity to meet with you to learn about your business needs. If you are agreeable to this, please let me know when would be a good time for us to talk. At this meeting I would like to gain an understanding of your priorities and to give you some insight into the latest innovative integrated marketing solutions that the WBZ NewsRadio network can provide.

All of our programs are designed to generate incremental sales. Everything we do is customized. We can include program elements such as: •On-air capabilities •Online capabilities (www.wbz.com)•Consumer contest & sweepstakes •On-site at partnered events and promotions•Play-by-play via the Boston Bruins radio network •Mobile messaging marketing

Whatever we create will be based on your needs.

I hope the preceding information helped provides some insight to the stations highlights and capabilities. WBZ NewsRadio provides these best of breed solutions whether you have advertised on radio, or not.

I look forward to learning about your business initiatives and operations, and hope to work with you soon.

Best Regards,

Erin McNameeAccount Executive