John Stewart describes music videos as ‘incorporating, raiding and reconstructing’, and this is the essence of intertextuality within a music video. It involves using something with which the audience may be familiar to, to generate both potentially nostalgic associations and can also create new meanings. It is perhaps more evident in the music video than in any other media form, with the possible exception of the meaning for the intertextuality to be the aim of advertising a product.

An example of this is the video by ‘Robert Palmer - Addicted To Love’ this was the first video, and it involved him being the masculine male in the middle, with girls playing the guitar around him and them being the band, this can play with our expectations of a band because not many involve female band members, but still it portrays that the man is the main focus.

The intertextuality is shown by the video that followed this one, it was by ‘Shania Twain, the song called - Man! I Feel Like A Woman’. This video makes fun of Palmer’s, with it contrasting with the gender roles within it, with her being the centre of attention. This is clever because it makes fun of the original, and our stereotype is wrong and false, making the video seem interesting and something unusual.

I doubt I will actually use intertextuality within my music video, but the ideas that come from it and the response it can get from the viewers did interest me. I hope to use subtle hints to romance or anger or happiness etc. within my piece, and that is something I really hope I considering adding to it.