MELBOURNE

This Presentation covers…

• Definition of internet Marketing• Tools & Techniques of Internet Marketing• Methods of Internet Marketing• Pros & Cons of Internet Marketing• Importance of Internet Marketing

What Is Internet Marketing

• Refers to Marketing efforts that are done solely over the Internet.

• This type of marketing uses various online advertisements to drive traffic to an advertiser's website.

• Also known as Online marketing or e-marketing

Tools & Techniques

Methods of Internet Marketing• Display ad- You can post banner ads/dynamic ads

on third party websites/blogs to attract their visitors towards your website and increase business.

• SEM (search engine marketing)- It’s a form of marketing that tries to promote websites by increasing their visibility on SERPs

• SMM (social media marketing)- It’s the process of gaining consumers’ attention via social media websites such as Facebook, Twitter, Google+ etc.

• Email marketing- Directly marketing a commercial message to a group of people using email.

• •

Methods of Internet Marketing (CONT..)• Referral marketing- It’s the process of

promoting a product/service to new consumers through referrals.

• Affiliate marketing- in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts

• Inbound marketing- For inbound marketing, you have to create informative content and share it freely over internet to convert prospective customers into regular buyers.

• Video marketing- For video marketing, you need to create engaging videos that will encourage buyers to visit your site to get more information/purchase option.

Online marketing is less expensive than traditional print or radio advertising

It is the easiest way to reach a global market

Ability to publish original content – as much or a little as you want

Reach your target market easily

Engage with your customers

You can respond immediately to complaints and provide excellent customer service

It is difficult to establish trust – you miss out on the physical handshake, you lose the face-to-face credibility of older generations

There is a lot of competition online

It can be very time consuming

The options can be overwhelming. It can be difficult to determine where to start – Facebook, Twitter, blogging etc

Internet marketing is a growing business mainly because more and more people use the internet every day.

When you consider launching an online marketing campaign for your business, make sure to consider your goals,

determine your target market, take actionable steps and record results.

Thank you!We are the leading Internet Marketing Melbourne

company, providing top video marketing, Web Development, SMM services. For more information

you can contact us on: 0403 433 203 or visit our website

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