Internet  Banking  in  the  Age  of  Social  Media  

Jane6e  Toral  h6p://www.searchprofileindex.com  

h6p://e-­‐commercephilippines.com    

h6p://e-­‐commercephilippines.com  

h6p://digitalfilipinocom.ning.com  

Top  100  Awards  

In  collaboraCon  with  

h.p://www.searchprofileindex.com  

Judging  criteria  

•  Page  views.    This  gives  a  perspecCve  on  how  sCcky  a  website  is  to  its  audience  that  makes  them  stay  longer.  

•  Unique  users.    Gauge  audience  reach  of  a  site  in  the  Philippines.  

•  Technical  performance.  How  fast  a  website  loads  and  its  code  opCmized  to  perform  well  online.  

•  Search  engine  visibility  EffecCveness  of  website  structure,  tags,  keywords  in  combinaCon  with  Cmely  content  and  online  promoCon  that  results  to  a  site  being  talked  about,  wri6en,  and  shared  in  various  social  media  channels.  

h6p://selnd.com/9nEOR3  

h6p://bit.ly/9DLFnc  

h6p://bit.ly/a23Zsh  

DigitalFilipino.com  Web  Awards  –  Search  Profile  Index    Top  Banking  Sites  

h6p://digitalfilipinowebawards.blogspot.com  h6p://www.searchprofileindex.com  

h6p://www.metrobank.com.ph/  

h6p://www.pnb.com.ph/  

h6p://www.hsbc.com.ph  

h6p://eastwestbanker.com/  

h6p://www.bdo.com.ph/  

h6p://bpiexpressonline.com/  

h6p://unionbankph.com/  

h6p://www.bancnetonline.com  

h6p://www.ciCbank.com.ph  

Concerns  

•  Venue  for  immediate  resoluCon  of  complaints.  –  Intermediary  in  cases  of  deadlock.  –  Tracking  on  complaints  volume.  

•  Inter-­‐account  and  Inter-­‐bank  fund  transfer  –  Losing  to  Paypal  

•  Do  I  need  to  show  up  and  fall  in  line?  •  Pro-­‐acCve  communicaCon  (perks,  billing  reminders)  •  Tools  (financial  manager)  •  Can  I  use  this  with  smart  phones?  

–  iPhone  app?  •  Can  I  use  my  account  online?  (similar  to  Paypal,  Globe  

Gcash  merchant  features)  

Be  Useful  

TV   PRINT   POS   CRM  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

digital  

social  

game  

mobile   mobile   mobile   mobile  

Changes  the  rules  of  engagement.  

h6p://www.architerra.org  

h6p://lebistro.ph  

h6p://twi6er.com/chitjuan  

h6p://www.coffeeboard.com.ph/  

h6p://echostore.ph  

h6p://www.fishtaseafood.com/  

h6p://www.ilovefish.ph  

h6p://foursquare.com  

2011  will  be  year  of  Mobile  Content    and  Mobile  MarkeCng  

Book  reference:  Brains  on  Fire  

See  you  online  

h6p://facebook.com/jane6etoral  h6p://slideshare.net/jane6etoral  

h6p://twi6er.com/digitalfilipino