Internet audience in Russia ten years of observation
19
Internet audience in Russia: ten years of observation Pavel Lebedev The Second International Media Readings in Moscow. Digital Frontiers: Traditional Media Practices in the Age of Convergence 13 November 2010
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Transcript of Internet audience in Russia ten years of observation
Internet audience in Russia: ten years of observation
Pavel Lebedev
The Second International Media Readings in Moscow. Digital Frontiers: Traditional Media Practices in the Age of Convergence
13 November 2010
Key projects
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2000: Internet in Russia, Russia on the Internet (Fundamental research) •Face to face interviews•70K respondents in в 30K households• Unique address sample
2002 – now: Internet in Russia (Regular research) •Face to face interviews•4 analytical reports a year (Winter, Spring, Summer, Autumn)•Dynamics•Represent Russia (including rural areas), 18+
2009 – now: Internet in regions (Regular research) •Face to face interviews•68 regions represents 94% of population 18+
Internet penetration
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3,6%
2000
Source: Public Opinion Foundation. The Internet in Russia.
% population, 18+
28,6million
+10,2 million
+4,9 million
Monthly audience is 44 million
4
Day
Week
Month
For one year
-9%
+1%
+34%
Overall: + 19%Source: Public Opinion Foundation. The Internet in Russia. Summer 2010
Active usage growth
Day
Week
Month
% monthly audience
5Source: Public Opinion Foundation. The Internet in Russia. Summer 2010
Penetration in different age groups
6Source: Public Opinion Foundation. The Internet in Russia. Summer 2010
More than a third of internet-users lives in small cities and rural areas
% of monthly audience
27 million
17 million
7Source: Public Opinion Foundation. The Internet in Russia. Summer 2010
Only in 8 regions penetration is higher than 50%
8Source: Public Opinion Foundation. The Internet in regions. September 2010
Population structure% population, 18+
9Source: Public Opinion Foundation. The Internet in Russia. Summer 2010
“Potential users” – will start using the Internet in a half-year
“Possible users” –will start using the Internet
“Reserve” – want to use the Internet but do no have an opportunity
“Denied” – do not want to use the Internet
Gender structure%
10Source: Public Opinion Foundation. The Internet in Russia. Summer 2010
Age structure%
11Source: Public Opinion Foundation. The Internet in Russia. Summer 2010
Well-being%
12Source: Public Opinion Foundation. The Internet in Russia. Summer 2010
Settlement type%
13Source: Public Opinion Foundation. The Internet in Russia. Summer 2010
Interests in the Internet
14Source: Public Opinion Foundation. The Internet in Russia. Russia in the Internet, 2000. Socio-Internet-Monitoring, 2008
Interests in the Internet
15Source: Public Opinion Foundation. The Internet in regions. September 2010
Interests in the Internet
16Source: Public Opinion Foundation. The Internet in regions. September 2010
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Internet vs TVWhat source of information use more often? %
Source: Public Opinion Foundation. March 2010.
Any questions?
Pavel Lebedev
Public Opinion Foundation
тел. (+7 495) 745-87-65, доб.: 2224e-mail: [email protected]
Comparison with foreign countries
19Source: Public Opinion Foundation. The Internet in Russia. Summer 2010 Foreign countries – Internet World Stats.
