Internet Adria? · kao zahvala za anketni upitnik. Effective Subject Lines ... Turizam Info...
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E-MAIL MARKETINGAdriano Pozaric
Turizam Info
Kako ste saznali za konferenciju
Internet Adria?
#InternetAdria
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E-MAIL MARKETING
Povijest E-maila
E-mail Osnove
Mailchimp
#InternetAdria
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JOSEPHINE COCHRANE Cochran's Crescent Washing Machine
Illinois, 1886.
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1965. MIT’s CTSS Mail 1971. prvi ARPANET mail
1993. naziv E-mail
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iContact Survey
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Email statistika (2016)
205 miliardi emailova dnevno121 email dnevno dobije svaka osoba
4.3 miliarde korisnika emailova13.7% postotak otvorenih emailova
42% emailova čitaju u kupaonici18% emilova čitaju dok voze
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Koraci za uspješne emailove
Dospjeti u InboxBiti InteresantanKoristiti Podatke / Analytics
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Email ciljevi
Pobjeda > ProdajaKontakti za ponuduEducirajte kupceKreirajte vezu s korisnicima
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Isporuka?
“In today’s email landscape,only 81% of all permission-based email
makes it to the world’s inboxes.”
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Male tajne isporuke emailova
Koristite pouzdanu uslugu
Izbjegavajte SPAMY sadržaj
Budite otvarani i klikani
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Subject Lines
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Subject lines - male tajne
Lokalizacije - imena gradova, događaja…nečeg prepoznatljivog
Ne ponavljajte isti Subject Lineza svaku kampanju
Budite kratki … 50 slova
Promocije … pokloni i nagradekao zahvala za anketni upitnik
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Effective Subject Lines
Činiti Piši, piši, ispravi, pišiKratko i pogoditi bitProbaj ovo, probaj ono
Ne činiti Žrtvovati jasnoći radi pametovanjaVoditi u krivom smjeru
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Short and Simple
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Subject Line Red Flags
ALL CAPSFree Offer
Best, Lowest, CheapestNo Subject Line
!!!!!
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First Sentence Matters
NO YES
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Design
Images Carry Complement Your Message
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Design
Images Complement Your Message
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Message > Design
Subject Line: “Hey”
Call To Action: Donate $5 or more
Results: Raised +$2.5 million
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Call to Action
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Call to Action
Be Action Packed Make your Calls-to-Action Just That.
Never “Click here to...”
Don’t Disappoint Only link to worthwhile pages / content
Stand Alone Keep links obvius. Break them out of body paragraphs
or make them buttons.
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Link Ideas
CjenikFoto galerija
Reportaža na nekom drugom webuKalendar manifestacijaVremenska prognoza
LIVE CAM
Sign Up
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Analytics
Opens Does Not Necessarily Reflect Engagement
Clicks Easy to Accurately TrackBest Indicator of Interest
Clickers Should Be Your First Follow-Up
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AB Split Testing