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International undergraduate recruitment

Student Tuition Consultations

October 2015

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Recruitment at UBC The International Student Initiative (ISI) recruits undergraduate students to meet international enrolment targets set by each of the faculties. The ISI recruits students for:

• UBC Vancouver and UBC Okanagan

• UBC’s English bridging programs, including Vantage College and the English Foundations Program

Graduate & Postdoctoral Studies (Vancouver) and College of Graduate Studies (Okanagan) supports recruitment for international and domestic graduate students. At the graduate level:

• no set enrolment limits or goals,

• recruitment is more decentralized to individual faculty and units,

• centralized recruitment is in the form of a dedicated web presence, social media, online community engagement, representation at select fairs/exhibitions

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• Recruitment carried out in and • Recruitment teams aligned to support regional focus

o Asia & Europe (A & E) o Americas, Middle East, & Africa (AMEA)

• Recruiters are a group of , e.g. languages spoken by the team include: • Arabic, Mandarin, Cantonese, Spanish, Portuguese, French, Korean, Japanese,

German, Afrikaans, Swedish, Bahasa Indonesian, Turkish, Hindi • Recruitment include:

• visits to secondary schools (1250 school visits/year in 350 cities worldwide) • in-country international student advisors/recruiters • eRecruitment (online info sessions, virtual college fairs, live chats) (150

sessions/year) • on-campus recruiting: campus tours (10,000 + visitors per year), familiarization

tours for high school counselors, other hosted events • strategic partnerships with other universities as well as government sponsoring

organizations • strategic need and merit scholarship programs

International undergraduate recruitment

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Undergraduate admission to UBC UBC recruits in good schools around the world that can provide students with the appropriate preparation for university. Admission to UBC:

• Is administered by Undergraduate Admission (Enrolment

Services/Registrar's office)

• Is competitive

• Is needs-blind (as is common across all Canadian public universities)

• Does not require applicants to self-identify race or ethnicity (common for US universities; not common in Canada on college applications)

• Expects students to be graduating from a senior secondary school program within a 12-year (K-12) system, or be applying from a recognized college transfer program

• Requires a relatively high-level of English language proficiency

• Requires appropriate high school prerequisites for certain programs

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Context for international recruitment Growing worldwide demand for higher education, with 4.5 million internationally-mobile students. More than half are from Asia.

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Top destination countries

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UBC enrols 2nd largest number of international students in North America (Data is as of Fall 2014 and includes both graduate + undergraduate levels)

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Top 20 countries of origin of international undergraduates at UBC

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Gender balance of international degree-seeking undergraduates enrolled at UBC in 2014

Male Female

3,555 or 47.8% 3,889 or 52.2%

PAIR data/statistics/demographics

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Geographic diversity a goal and a challenge • UBC international enrolment goals and strategies subject to global

forces of supply and demand

• UBC committed to recruiting from a variety of countries, even if the numbers are small from an individual country, to balance the outsize demand from certain countries

• A healthy diversity of students from different countries, different linguistic and cultural backgrounds supports true internationalization and pedagogical goals

• UBC focusing recruitment on five key regions over the next five years to enhance geographic diversity:

• Africa (particularly Kenya, Ghana and Nigeria)

• Middle East

• Southeast Asia

• South Asia

• USA

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Results this first year of the strategy are encouraging

APPLICATIONS

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Results this first year of the strategy are encouraging

REGISTRATIONS