INTERNATIONAL TV TRENDS REPORT · expeditie robinson secret story what? commissaire moulin femmes...

INTERNATIONAL TV TRENDS

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A strategic tool to:

• Keep abreast of the most successfulTV shows of the season

• Apprehend local markets& programming strategies of theleading channels

• Understand programming trends& identify upcoming hits

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INTERNATIONAL TV TRENDS REPORT2008 - 2009 season

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Dead Set – Horror drama set in a fic�onal Big Brother house. The series features actors as well as a range of BigBrother guest appearances, including Davina McCall and several former housemates.

Coming Next… Fic�on

Zeppotron

United-Kingdom (E4)

Criminal Jus�ce - 5-part thriller that examines the UK jus�ce system through the story of a young man prisonedfor murder despite protes�ng for his innocence.

Where?

BBC Drama

United-Kingdom (BBC1)

Thriller / Horror / Mystery

Fringe – When an interna�onal flight lands at Boston's Logan Airport with no signs of life, FBI Special Agent Olivia Dunham is called in to inves�gate to finally discover a deadly mystery involving a mysterious plague.

Where?

Bad Robot / Warner Bros. Television

United-States (FOX)

Where?

Dollhouse – Echo is a member of an underground group who have had their personali�es wiped clean so they canbe imprinted with any number of new personas, but with each new memory increases danger in the Dollhouse.

20th Century Fox Television / Mutant Enemy Inc

United-States (FOX)

National TV Landscapes

3 volumes released at key moments of the TV Year

delivered in Octoberfor the MIPCOM

delivered in Aprilfor the MIPTV

delivered in January

jun 08 oct 08 jan 09 apr 0920082009

Insight to the latest programming & audience ratings trends in11 leading TV markets

International programme focus: Hits and Flops

Musical game show where contestants “sing in the blanks” of par�al song lyrics. It’s not about how well you can sing, but how accurately you can sing the lyrics.

The Singing BeeProgram

Format

Time PeriodHistory

Singing Bee

Target: Individuals 2+Average market share (%)

USA - NBCAired on Tuesdays at 21:30Analysed period: 10/07/2007 to 21/08/2007

Time Period History: 4 previous weeks, same �meslotChannel average: 2006 / 19:00 - 23:00

Time PeriodHistory

Sing it back

UK - ITV1Aired on Saturdays at 20:30 and then 18:30Analysed period: 07/07/2007 to 21/07/2007

Germany - Pro7Aired on Tuesdays at 20:15Analysed period: 09/09/2008 to 23/09/2008

7.7%Time Period

History

Singing Bee

Time PeriodHistory

Singing Bee

Target: Individuals 14-49Average market share (%)

Comparison of ratings performances of the best performing programmes of the season of across all territories

A comprehensive report that provides an excellent and very practical overview on.

53,8%66,7%

Entertainment Factual Fic�on

Local Produc�ons Foreign FormatsForeign Produc�ons US Produc�ons

Canal+ France 2 TF1 M6 France 3 France 5 Arte NRJ 12 W9 ParisPremière

France 4 Téva

Sta�s�cs

June 1st – August 31st 2008

Volume of New Shows& Programs and Formats Circula�on

Volume of New Shows per Channel

2 50 0

3 50 0

1 2 3 4 5 6 7 8

Repar��on of New Shows by Genre & Origin

Repar��on of New Shows by Genre

Propor�on of New Shows by Genre and by Channel

France

Network Channels DTT Channels

11,1%25,0%

63,6%10,0%

12,5%75,0%

100% 100%

25,0%20,0%

100% 100%

75,0%80,0%

Canal+ France 2 TF1 M6 France3 France 5 Arte NRJ12 W9 ParisPremière

France 4 Téva

ENTERTAINMENT FACTUAL FICTION

Reality Soap

Comedy Show

Variety Show

Reality Show

Game Show

Chat Show

Documentary

Magazine

Docu Soap

Series

Mini Series

Sitcom

Rank Channel Original hcnuaLerneGeltiT date Time slot Producer # Eps Evolu�on

Rat% Sh% Rat% Sh% Rat% Sh% Rat% Sh%

1 TF1 CODE 70seireSEGRAB -07-2008 Prime�me Be Aware Fic�ons 11,1 28,7 9,4 26,1 7,9 27,5 8,0 30,1 32

2 TF1 UN ADMIRATEUR SECRET Mini series 18-08-2008 Prime�me Dune Produc�ons / TF1 10,0 28,1 9,6 27,6 5,1 19,7 4,5 16,8 2

3 FRANCE 2 TERRE DE iniMEREIMUL series 12-08-2008 Prime�me Nelka Films / Fontana / RTBF 6,8 20,1 8,2 19,3 2,5 9,9 2,4 7,3 4

4 FRANCE 2 LES ENFANTS iniMNOIRO'D series 20-08-2008 Prime�me Mascaret Films / Fontana / RTL-Tvi 6,7 18,9 5,9 24,0 2,0 7,7 1,7 9,0 2

5 FRANCE 2 LE SANGLOT DES iniMSEGNA series 11-06-2008 Prime�me Nelka 40,42,10,57,14,210,57,413,6smliF

6 FRANCE 2 A NOS 100 ANS 01enizagaM! -06-2008 Prime�me Effervescence News 6,1 14,7 - - 2,2 6,7 - - 1

7 FRANCE 3 SANTE POLLUEE: NOS QUESTIONS/VOS REPONSES Magazine 02-06-2008 Prime�me Pulsa�ons / France 3 5,9 14,3 - - 2,1 6,6 - - 1

8 TF1 COMBIEN CA COUTE, L'HEBDO Magazine 31-08- 49,134,46,535,52,226,46,428,4etoyoCemityaD8002

9 M6 STARS ET 81yratnemucoDSENUTROF -08-2008 Prime�me Patrick Spica Produc�ons / M6 4,5 12,6 4,5 12,7 6,3 24,3 5,0 17,2 6

03seireSHTIMS1FT01 -08-2008 Day�meJohn Wells Prods. / Warner Bros. Television Prod.

4,1 27,2 3,6 30,6 3,3 30,6 2,9 37,4 2

All Individuals 4+ Individuals 15-34

1st Episode Latest episode 1st Episode Latest episode

Sta�s�cs

Na�onal Top 10 New Show Premieres& Performances Evolu�on150 0

2 50 0

3 50 0

1 2 3 4 5 6 7 8France

Higher results

Equivalent results

Lower results

Summer Schedule

TF1’s access prime�me is dedicated to entertainment with game shows (Family Feud, Who wants to be a Millionaire?) and the daily edi�on of reality shows, such as Secret Story. This reality show is the revival of the Big Brother format with a twist: each of the 20 contestants has and protects a nonstandard secret (one is a priest, another is a psychic, others are a lesbian couple, etc…). In its second season, the daily edi�on of Secret Story delivered an all individuals audience of 2.6 million, averaging a 25% share. Thus TF1 maintained its leadership on the slot 18:00-19:00 but lost more than 2.5 points compared to the previous season (2.9 million viewers and 27.6% share). This drop can be partly explained by the success of the French version of Come Dine With Me aired at the same �me on M6. Good performances of Secret Story introduce well its lead-out Family Feud (3.3 million viewers, 29% share) and Who Wants to be a Millionaire? (4.2 million, 28% share). The decrease in TF1 performances due to the rapid rise of digital offer is clearly obvious in prime�me. Weekly edi�on of Secret Story and Les Aventuriers de Koh-Lanta (Expedi�e Robinson) drew in respec�vely 4.3 million and 6.8 million viewers over the summer 2008. These good performances were nonetheless 10% to 15% below previous season results. The genre that keeps on igni�ng the ra�ngs on TF1 is the US series. As a consequence, TF1 aired US series almost every day of the week during the summer even in Monday and Thursday slots usually dedicated to French drama like Joséphine Profession Ange Gardien, Femmes de Loi or RIS: Police Scien�fique. French drama hardly challenged the popular CSI Franchise or House. Overall, US drama obtained be�er results than French one, except for Joséphine Ange Gardien which managed to a�ract an average audience of 7 million viewers (30.9% share), i.e. slightly above CSI: Miami (6.9 million / 30.1%). On Thursday, House clocked up impressive ra�ngs with a 40.4% average share and 7.7 million viewers. In the same slot, the French procedural RIS: Police Scien�fique averaged an all individuals audience of 4.5 million and 26.7% share.

Entertainment Series Movies Factual News Sport

SECRET STORY

19:15:00

20:00:00

20:15:00

21:00:00

21:15:00

23:30:00

TF1 20 HEURES

FOOT-EURO 2008 FOOT-MATCH AMICAL

TF1 20 HEURES

SECRET STORY EXPEDITIE ROBINSON

SECRET STORY

COMMISSAIRE MOULIN FEMMES DE LOI

R.I.S POLICE SCIENTIFIQUE

HOUSE CSI: NY

TF1 20 HEURES

CROSSING JORDAN LOST

CSI: MIAMI

CROSSING JORDAN

MOVIESHOUSE

CRIMINAL MINDS

TF1 20 HEURES

SECRET STORY

FAMILY FEUD

50 MN INSIDE

TF1 20 HEURES

SECRET STORY

FAMILY FEUD UNE FAMILLE EN OR

SEPT A HUIT

SaturdayFriday

FAMILY FEUD

WHO WANTS TO BE A MILLIONAIRE?

Thursday

SECRET STORY

FAMILY FEUD

CSI: MIAMI

GREY S ANATOMY

Tuesday

SECRET STORY

FAMILY FEUD

TF1 20 HEURES

MOVIES

TEMPTATION ISLAND

FAMILY FEUD

TF1 20 HEURES

Monday

SECRET STORY

Wednesday

SECRET STORY

Sunday

SECRET STORY

MOVIES

CSI: MIAMI

JOSEPHINE PROFESSION ANGE

GARDIEN

23:15:00

21:45:00

22:00:00

22:15:00

22:30:00

20:45:00

21:30:00

22:45:00

23:00:00

19:00:00

19:30:00

19:45:00

20:30:00

18:00:00

18:15:00

18:30:00

18:45:00

17.4%Time Period

History

Chi fermerà lamusica

Format

6.6%Time Period

History

Singing Bee

Netherlands - RTL4Aired on Saturdays at 22:30Analysed period: 28/06/2008 to 16/08/2008

11.1%Time Period

History

Singing Bee

Sweden - TV3Aired on Sundays at 20:00Analysed period: 13/01/2008 to 16/03/2008

Italy - Rai UnoAired on Fridays at 21:30Analysed period: 08/02/2008 to 22/02/2008

Time PeriodHistory

The volume of new shows and their breakdown pergenre

Top 10 Ranking and performance evolution of themost successful premieres of the season

Latest programming trends

Summer TV Trends NAKED TVThe Way to Authen�city Concise, in-depth and full in scope analysis of the

overall as well as genre by genre programming trends

Coming next

Preview of new promising shows tobe launched the next seasonA special focus on On-line and Mobilecontent

Over 2 000 programs reported every year across 3 main genresEntertainmentChat show Comedy showFunny videos Game showReality TV EventVariety show

FactualDocumentaryDocusoapMagazineTalk show

FictionSeriesMini seriesSitcomSoap operaTelenovela*Animation, sport, news, one-off-films, TV movies are excluded.

Everything about all new shows in 11 major TV marketsAustraliaFranceGermany

ItalyJapanNetherlands

Poland *SpainSweden

United KingdomUSA NetworkUSA Cable

Coming Next… Factual

Green up Your Life – Youth program that features teams of kids accep�ng a series of eco-challenges such as recycling to see which team is “Champion eco-ranger”.

Where?

Ini�al Kids

United-Kingdom (CiTV)

Green TV

Eco-Trip: The Real Cost of Living - 8-part series hosted by eco-adventurer David de Rothschild. Each episode traces the origins and environmental impact of common products such as a co�on T-shirt.

Where?

Peacock Produc�ons

United-States (Sundance Channel)

Planet Earth – UK 5-part documentary series combines ac�on, unimaginable scale, impossible loca�ons and in�mate moments with our planet's best-loved, wildest and most elusive creatures.

Where?

BBC / Discovery / NHK

BBC Worldwide has secured 11 new sales in La�n America to bring a total of 15 sales in this area.

Green TV

Revolu�on Green – Documentary narrated by Hollywood actor Woody Harrelson which centers on the life of biofuel pioneer Bob King, who invented a revolu�onary process to make biodiesel.

Where?

Solid Entertainment

United-States

Scope of the survey

Coming Next… 2.0 Contents

Web contents

Cell, The – 20x2’ drama about a man who wakes up one day to find himself locked in a prison with no idea how he got there. First appeared on mobile network o2, and Crakle.com in the US. Schedule to release in October 2008.

Where?

Endemol UK / Fox Interna�onal Channels

United-States

Hooking Up – 10-episode web series about a group of new media-age students at a fic�onal university. Available on hookingupshow.com, the site will include social-networking func�ons and each of the show’s character will have their own Facebook page.

Where?

United-States

Social-networking, through web site such as Facebook or MySpace, is a key elements of the new web series unveiled recently. This allows producers to enhance interac�vity and enable viewers to ac�vely par�cipate to the series, customize their own facebook pages and develop buzz around the programs.

Outside the Box – On-demand web series in which cast members of popular US series and shows interview one another using ques�on about the show submi�ed online by viewers. Shows slated to feature in Outside the Box include ABC hits such as Private Prac�ce, Dirty Sexy Money, Desperate Housewives, and many others.

Where?

AOL TV

United-States

Coming Next… Entertainment

Game Shows

Estate of Panic – Psychological compe��on format which sees contestants hun�ng for cash in a country house filled with "terrifying challenges."

Where?

Endemol

United-States (Sci-Fi Channel)

Going for Gold – Updated version of the 80’s general knowledge quiz show in which 4 studio contestants compe�ng to become the daily champion and win a cash-prize. Each winner is given the chance to return on the next show to defend its �tle. An interac�ve 10-minute companion show will enable viewers to challenge the winner.

Where?

FremantleMedia

United-Kingdom (Five)

Do You Trust Me? – Psychological game show in which Two contestants who are total strangers play as a team

in pursuit of over $1 million while tes�ng their ability to trust one another.What?

Where?

The Gurin Company

United-States (CBS)

How Dare You? – Psychological game show that challenges couples to pick whether to let their partner suffer unbearable tests, receiving money to let them endure the challenge, or take their partner’s place to prevent it.

Where?

Si Hay Ideas

Columbia

Our survey is published 3 times a year to follow up on TV seasons: Summer & the beginning of the Fall, the Fall of the year &the midseason.

Volume 1 Volume 2 Volume 3

Entertainment

Fic�onCSI Franchise

Criminal Minds

Navarro

RIS: Police Scien�fique

US Series

Cop Series

Procedural

Brothers & Sisters

Lips�ck Jungle

Seconde Chance

US Series

Daily Soap

Cop Series

Beat your emaGtsoH

Who wants to be a Millionaire?

The Weakest Link

The Wheel of Fortune

Expedi�e Robinson

Star Academy

Tempta�on Island

Secret Story

Over 2008, the French TV landscape experienced many changes. 2009 should be another animated year with the upcoming government regula�on which plans to ban adver�sing on public channels during prime�me, meaning addi�onal ad revenue for private operators and a new way of thinking up schedules for both private and public networks. As regards with TF1, the arrival of Nonce Paolini as CEO in mid-2007 combined with major changes in audience behaviour led to many upheavals in the broadcaster’s strategy. Indeed, during the first half part of 2008, TF1 suffered from the rise of digital compe��on. The share of “other channels”, including free-to-air DTT and cable/satellite channels, climbed from 17.1% to 23.3% between July 2007 and July 2008. Over the same period, TF1’s average share dived more than 3 points from 30.2% to 27.1%. On top of that, TF1 announced that their adver�sing revenues fell by 3.6% during the 1st semester of 2008. Nonce Paolini declared that 2008 has to be the turning point in the channel’s history and that TF1 needs to change to maintain its leadership. The new strategy can be summed-up in three main axes: - TF1 must consolidate its image and a�ract a younger audience. Paolini decided to start the new strategy by shaking up the top-ranking execu�ves. Programming, news, sports… Many long-serving execu�ves from the “Le Lay-Mougeo�e” reign’s were dismissed such as Patrick Poivre d’Arvor, popular newscaster for the last 20 years, replaced by the female presenter Laurence Ferrari. Appointed in June, director of news Jean-Claude Dassier has for mission to create synergy between TF1’s news department, the news channel LCI and upcoming revamped website TF1.fr. - Considering the new way of consuming TV content, TF1 is to adopt the 360-degree business proposi�on. TF1’s programs should be available at any �me, any where, on any device: TV, Web, VoD, Catch up TV, Mobile, Ipod…- Finally, French drama is one of the major challenges for TF1. Newly appointed Programming Director Laurent Storch intends to do French drama in a new way. Two new series are much an�cipated this fall: the cop series Flics and the daily soap Seconde Chance. Therefore, longstanding and ageing drama (not named at the �me of wri�ng) will be axed from schedules.

Reality

Entertainment

Fic�on

Flagship Shows

To be aired in 2008 / 2009

2007 Audience Share% (All individuals)

Launch Date: 1975

Capital: Private (Bouygues)

Revenue: Adver�sing

2008 Main Facts

Total Day Access Prime�me Prime�me

Analysis of programming strategies of the leading channels in Acces and Prime TimeFocus on their Returning Favourites and New Flagship programmes

*Available from 2009 onwards.