International SIP 2004 B2BUA : « The Cornerstone of Convergence for Prepaid » Christian MARI Sr....

International SIP 2004

B2BUA: « The Cornerstone of Convergence for Prepaid »

Christian MARISr. Product Manager FERMA

International SIP 2004 / B2BUA Convergence for Prepaid 2

Topics

Ferma’s Company profile

Prepaid Marketplace 2003/2004 – analysis

Prepaid Logical architecture

B2BUA in a Prepaid Architecture

Role

Applications

Use Cases

Keynotes


FERMA a worldwide Company

• Founded in 1983

• Offices in 7 countries

• 100 % subsidiary Zodiac Group (1.5 billion € turnover)

• Turnover 2001-2002 : 50Million €

• 280+ employees

– 140+ in product development

– 70+ in field and support

• Products deployed in 50+ countries


Topics





Role

Applications

Use Cases

Keynotes


Market Analysis

By the end of 2002, over half of the world’s mobile customers were using prepaid services and thus generating over one-quarter of total mobile revenues per year

Forecasted prepaid subscribers by 2010

(Source Baskerville 2002)


PrePaid’s Role

Payment and Rating solution for all Voice, Data and Content related services, no matter what bearer or terminal used

Service Enabler: enable the delivery of value-added, billable services

Control the user experience

Market Analysis


Prepaid challenges:

« Bouquet » of servicesDeal with increasing number of services in a flexible

way in

order to create offers adapted to the market• Student pack: 30 SMS + 10 e-mail + Chat + Ring Tone

• Business pack: 3h airtime + Unified Voice mail + MMS +Internet browsing

« Easy-to-use services payment »Introduce new, simple payment mechanisms

adapted to the new commercial offers and services.

Real-time voice/SMS/data rating

Prepaid: key role for enabling multimedia services


Topics





Role

Applications

Use Cases

Keynotes


User Account– MULTIPLE BALANCES

• Money Credit

• Airtime Credit

• Message Credit

– LIFE CYCLE

• User State

Logical architecture 1/6

RatingRating Top-UpTop-Up

Self CareSelf Care

User AccountUser Account

ManagementManagement

MarketingMarketing

PackagePackage

Event

ControlVolume

ControlControlControl

Prepaid Logical ArchitecturePrepaid Logical Architecture


Rating- Rating Type

• Duration (Voice Call, Voice Browsing)

• Message (SMS, MMS)

• Content (Picture, Ring-tone, URL)

– Real Time Rating• Determine Cost

• Advice of Charge

• Apply the Charge



Self CareSelf Care



MarketingMarketing

PackagePackage

Event

ControlVolume




TOP-UP

– Advanced Top-Up functionalities

• Voice• ATM• E-Recharge• USSD, SMS• POS• WEB



Self CareSelf Care



MarketingMarketing

PackagePackage

Event

ControlVolume




SELF-CARE

– Multi-channel

• Voice

• USSD, SMS

• WEB



Self CareSelf Care



MarketingMarketing

PackagePackage

Event

ControlVolume




Marketing Package

“Bouquet” of service.Example: Data Info Service

Subscription…..…..€9.99/month.

Alerts………………..€0.20/ea.

On demand ………€0.50/10 min.

IM Chat

Subscription…………€8.99/month.

Subscription based €0.39/3 min.

On demand………….€0.005 per Message

MMS

Subscription ……... € 5/month. Per 20 Messages

On demand……….. €0.5 per Message

Internet Browsing

Subscription ……. € 7/month.Per 30 Min or 2 Mbytes

On demand……….. €0.50/10 min.



Self CareSelf Care



MarketingMarketing

PackagePackage

Event

ControlVolume




(Call) Control- Real Time generic part

• Fraud Control

• Authentication

• Pre-Delivery Triggers

• Interception

- Real Time specific part

1. Session – based (duration, volume)

2. Message – based

3. Content - based



Self CareSelf Care



MarketingMarketing

PackagePackage

Event

ControlVolume




Topics





Role

Applications

Use Cases

Keynotes


Role of B2BUA in a Prepaid Architecture

SIPSIP

B2BUAB2BUA

1. Interception of SIP signaling.

2. Authorize transaction.

3. Forward SIP Signaling

4. Rate the transaction.

5. Cut the transaction at credit expiration.

SIP

Reques

t

SIPRequest


Self CareSelf Care



MarketingMarketing

PackagePackage


Applications

All SIP based services !All SIP based services !

• For Voice IP Trunking.

• 2.5 G

– Push to Talk

– Instant Messaging

• 3.G

– Video Messaging

• Broadband.

– Online games

– Video on demand

IP


Voice Call (1)

MGW

SGW

MGW

SGW

STPMGC B2BUA

Control

STP

IAM IAM

CRCX

OK

SIPINVITE

SIP

INVITE

CRX

OK

IAM

IAM

Auth

ori

zed ?

Yes

Dialing

Rin

gin

g

MGC

Rating Top-Up

Self

Care

User Account

Mark

etin

g

Packag

e

NGN CoreNGN Core

Access NetworkAccess Network


Voice Call (2)

MGW

SGW

MGW

SGW

STP B2BUAControl

STP

ACM

Rin

gin

g

ACM

SIP

183

SIP183ACMACM

Ring Back

Tone

MGC

MGC

Rating Top-Up

Self

Care

User Account

Mark

etin

g

Packag

e

NGN CoreNGN Core



Voice Call (3)

SGW

SGW

MGC B2BUAControl

ANM

Hang

up

ANM

SIP

200

SIP200ANMANM

MOCX

OK

SIPACK

SIP

ACK

MGW

STP

MGW

STPMGC

MGC

Rating Top-Up

Self

Care

User Account

Mark

etin

g

Packag

e

Sta

rtRate

NGN CoreNGN Core



Instant Messaging (Subscription)

Inbound

Proxy

Authorized ?

okRating Top-Up

Self

Care

User Account

Mark

etin

g

Packag

e

DNS

Outbound

ProxyDNS

Location

Server

Location

Server

GGSN

SGSN

GGSN

SGSN

Inbound

Proxy

Outbound

Proxy

B2BUAControl

Subscribe

Subscribe

Su

bscrib

e

Subscrib

e200 OK

200 O

K

200 O

K

200 OK

AA

A Home NetworkA Home Network

B Home NetworkB Home Network


Instant Messaging (Presence update)

Inbound

Proxy

Rating Top-Up

Self

Care

User Account

Mark

etin

g

Packag

e

DNS

Outbound

ProxyDNS

Location

Server

GGSN

SGSN

GGSN

SGSN

NOTIFY

[B not signed-in]

Location

Server

B2BUAControl

Outbound

Proxy

Inbound

Proxy

200 OK

200 OK

200 O

K

200 O

K

NO

TIF

Y

[B n

ot sig

ned-in

]

NO

TIF

Y

[B n

ot s

ign

ed

-in]

NOTIFY

[B not signed-in]

AA




Instant Messaging (B Signs-in)

Inbound

Proxy

Rating Top-Up

Self

Care

User Account

Mark

etin

g

Packag

e

DNS

Outbound

ProxyDNS

Location

Server

GGSN

SGSN

NOTIFY

[B signed-in]

NOTIFY

[B signed -in]

Location

Server

B2BUAControl

Outbound

Proxy

Inbound

Proxy

200 OK

200 OK

200 O

K

200 O

K

NO

TIF

Y

[B sig

ned -in

]

NO

TIF

Y

[B s

ign

ed

-in]

GGSN

SGSN

200 OK

REG

ISTER

AA

BB




Instant Messaging (A chats to B)

Inbound

Proxy

Rating Top-Up

Self

Care

User Account

Mark

etin

g

Packag

e

DNS

Outbound

ProxyDNS

Location

Server

LOCATE : B

MESSAGE

[Hi ! Man !]

GGSN

SGSN

GGSN

SGSN

Location

Server

B2BUAControl

Outbound

Proxy

Inbound

Proxy

200 OK

[email protected]

200 O

K

200 O

K

MESSAG

E

[Hi ! M

an !]

MES

SA

GE

[Hi ! M

an

!]

200 OK

MESSAGE[Hi ! Man !]

Hi !

M

an !

Apply Charge

ok

AA

BB




Instant Messaging (B chats to A)

Rating Top-Up

Self

Care

User Account

Mark

etin

g

Packag

e

DNS

DNS

Location

Server

MESSAGE

[ORU?]

Location

Server

B2BUAControl

Outbound

Proxy

Inbound

Proxy

GGSN

SGSN

MESSAGE

[ORU?]

Locate A

GGSN

SGSN

[email protected]

MESSA

GE

[OR

U?]

MESSAGE

[ORU?]ORU?

Inbound

Proxy

Outbound

Proxy

AA

BB



200 OK

200 O

K200 OK


Topics





Role

Applications

Use Cases

Keynotes


Keynotes

• Prepaid users shall have the possibility to use and pay all new services.

• B2BUA is a Prepaid enabler for all new convergent services.

• The future killer-apps shall target all users regardless their payments method.

• 70 % of wireless users will be Prepaid by 2006. Don’t forget them …


Contacts

Christian MARI

Marketing Product Manager

60 Rue Etienne Dolet

92245 Malakoff Cedex – France

Phone : +33 146 12 5590 – Mobile : +33 680 07 2552

Email : [email protected]

International SIP 2004 B2BUA : « The Cornerstone of Convergence for Prepaid » Christian MARI Sr....

Documents

Transcript of International SIP 2004 B2BUA : « The Cornerstone of Convergence for Prepaid » Christian MARI Sr....