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International Launch Event. The new BMW 6 Series Convertible.€¦ · International Launch Event....
Transcript of International Launch Event. The new BMW 6 Series Convertible.€¦ · International Launch Event....
International Launch Event.The new BMW 6 Series Convertible.
Dr. Friedrich Eichiner,Member of the Board of Management of BMW Group, Finance.BMW Group
International Launch Event.The new BMW 6 Series Convertible.
The new BMW 6 Series Convertible.Welcome to South Africa.
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The new BMW 6 Series Convertible. Sales development South Africa.
20,000
5,000
10,000
15,000
25,000
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The new BMW 6 Series Convertible. Successful performance of BMW Group in 2010.
Strong growth due to global recovery and high demand for new models
Sales increase by 13.6% to 1.46 million units
Share price increased by 85%
Very favorable refinancing conditions on the capital markets
The new BMW 6 Series Convertible. Effective business model focused on “Premium”.
Premium = innovative technology, top quality and finest engineering
Premium = attractive returns and higher revenues per unit
Premium = sustainability as key component of corporate and brand identity
Premium = segment with excellent growth prospects
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The new BMW 6 Series Convertible. Growth segments in the car market.Strategic market forecast 2021.
Small car segment
Larger vehicle segments
Pickups/vans
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90
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The new BMW 6 Series Convertible. Customer surveys in Germany, US, China.
… of Chinese customerswant their next vehicle tobelong to a larger class.
… of German customerswill stick with their
current vehicle class orupgrade to a higher
class.
88%
… of US customers intendto stay within the same
vehicle class or areconsidering a larger
vehicle.
90% 57%
The new BMW 6 Series Convertible. Top-down Driving Pleasure.
The new BMW 6 Series Convertible. BMW EfficientDynamics.Less Emissions, more Driving Pleasure.
Luxury ... … and Efficiency
International Launch Event.The new BMW 6 Series Convertible.
The new BMW 6 Series Convertible.BMW 6 Series production figures approx. 2004 to 2010.
BMW 6 Series Convertible: 55,000 units.BMW 6 Series Coupé: 63,000 units.
Outlook for 2011.Strengthen our position as the world’s leading premium manufacturer.
Sales target for 2011: > 1.5 mn. vehicles
New record highs in sales for all three brands
Sales focus on first half-year
Keeping an eye on economic developments
International Launch Event.Thank you.