A I M I N G F O R G L O B A L E X C E L L E N C E

)

ENTRY DATESJanuary, March, July and October

International Hospitality, Tourism & Events Management

Programmesvalidated by Manchester Metropolitan University UK (MMU)

INTRODUCTION TO IMI

IMI University Centre Switzerland is a unique, private, International Management Institute founded in 1991. We have deliberately remained small, with a maximum of 220 students per semester. This way our students can be assured of a highly personalised and individual approach to their learning. The combination of quality academic teaching, Swiss practical training, excellent industry contacts and breathtaking scenery are a recipe for success. Our graduates can be found in Senior Management positions all around the Globe. Their success shows that to reach the top it pays to start at the top.

INTRODUCTION TO MANCHESTER METROPOLITAN UNIVERSITY UK (MMU)

Manchester Metropolitan University was established nearly 200 years ago and is, today, an award-winning university with over 4,000 academic, teaching, research, professional and support staff at the forefront of their fields.

Their recent major investment programme has ensured that the University has some of the best teaching, learning and research environments of any university in the UK and, with 37,000 undergraduate and postgraduate students, they take pride in providing world-class facilities and a supportive learning environment.

They offer professionally relevant courses which place students’ future careers at the heart of their studies and more than 70 UK professional associations recognise the quality and practical focus of their courses.

Their Hollings Faculty enjoys an international reputation for excellence in the disciplines of Tourism and Hospitality Management. Their programmes are innovative, with leading edge practice, and many combine business and industry knowledge with practical experience to ensure that both undergraduate and postgraduate students graduate ready to pursue their careers.

IMI has enjoyed a 22 year relationship with MMU during which time the range of MMU programmes delivered at IMI has both grown and diversified. From the simple endorsement of a single programme at the start of the relationship, IMI now has a range of Certificate, Diploma, Higher Diploma, BA (Honours) and MBA programmes all validated by MMU and all carrying full international credit status with worldwide recognition.

WHO IS THE PROGRAMME FOR?This 22 week programme is equivalent to the first year of university and is designed for school leavers who wish to begin their academic and industry career in hospitality and tourism with a good grounding in operational management.

PROGRAMME OBJECTIVE & CONTENTThe objective of the programme is to give studentsa sound professional education in the operational management of hospitality and tourism organisationswith a particular focus on the management of food &beverages, front office systems and tourism processes.The programme also includes opportunities to acquirefundamental skills in languages, information technology, communication, business planning and self-development.

WHAT COURSES WILL I TAKE?- Personal Development Planning I- Restaurant Service- Introduction to Beverage Studies- Housekeeping Management- Business Language and Culture I- The Global Hospitality and Tourism Industry- French or German

WHAT QUALIFICATION WILL I RECEIVE? Students successfully passing this course will receive a Certif icate in Hotel and Tourism Management awarded by IMI. Validated by MMU.

WHO IS THE PROGRAMME FOR?This 22 week programme is equivalent to the second year of university and is designed for those who, already having qualifications in and/or experience of the fundamental operational aspects of hospitality and tourism management, seek to develop these skills to supervisory management level.

PROGRAMME OBJECTIVE & CONTENTThe objective of the programme is to develop students’professional understanding of how hospitality andtourism organisations integrate business functionsand focuses on specific departmental responsibilities(housekeeping and facilities management) as well as cross-functional management skills (accounting, financial management, marketing and sales, and the uses of e-commerce). The programme also offers opportunities for the learning of foreign languages and core intermediate management skills.

WHAT COURSES WILL I TAKE?- Personal Development Planning II- Front Office Management- Wine and Beverage Studies- Culinary Production- Financial Management I- Business Language and Culture II- The Tourism Industry- French / German II

WHAT QUALIFICATION WILL I RECEIVE? Students successfully passing this course will receive a Diploma in Hotel and Tourism Management awarded by IMI. Certif icate of Higher Education in International Hotel and Tourism Management awarded by MMU.

Certificate in International Hotel and Tourism Management

Diploma in International Hotel and Tourism Management

International Hotel Management

International Tourism Management

International Hotel & Tourism Management

International Hotel & Events Management

International Tourism & Events Management

European Culinary Management

Restaurant Management

Hospitality Entrepreneurship

WHO IS THE PROGRAMME FOR?Each of these 22 week programmes are equivalent to the third year of university and allow a measure ofspecialisation in Restaurant, Hospitality, Tourism, Eventor European Culinary management or in some casesa combination of two fields of study. We also offer a newcourse in Hospitality Entrepreneurship. The courses aredesigned for those with an interest in rapidly achievingjunior management positions and who already have relevant qualifications and/or experience.

PROGRAMME OBJECTIVE & CONTENTAll the programmes share a common core of higherlevel management subjects with an emphasis onbusiness development, including enterprise developmentand appraisal, human resource management andcorporate financial planning. Specialisation is possiblein tourism & transport, tourism consumer behaviour,food and beverage management and food costing,purchasing, merchandising & control. The programmealso offers opportunities for learning and developing foreign language skills as well as higher management skills, for example negotiation and data analysis and uses of e-commerce.

WHAT COURSES WILL I TAKE?- Personal Development Planning III- Enterprise Development Project- Human Resource Management- Services Marketing- Financial Management II- French/German III or Spanish IElective Courses- Food and Beverage Facilities Management- Food Costing, Purchasing and Merchandising- Tourism Impacts- Event Operations- Western Gastronomic Cookery- International Patisserie

WHAT QUALIFICATION WILL I RECEIVE? Students successfully passing this course will receive a Higher Diploma awarded by IMI. Diploma of Higher Education awarded by MMU.

Higher Diploma - eight pathways

1 5

2 6

3 7

4 8

Semester 1TERM 1 TERM 2

IMI Certificate

Semester 3TERM 5 TERM 6

IMI Higher Diploma& MMU Diplomaof Higher Education(two awards)

Paid Internship

5-6 month paidinternship inSwitzerland orabroad (minimumgross salary inSwitzerland permonth: CHF 2 172)

Semester 4TERM 7 TERM 8

IMI BA (Hons)Degree & MMUBA (Hons) Degree(two awards)

Semester 2TERM 3 TERM 4

IMI Diploma &MMU Certificate ofHigher Education(two awards)

GraduatePlacement

In managementtraining programmes worldwide or in full-time jobs worldwide

Free alumni service throughout your career

1 YEAR

2 YEARS

11/2 YEARS

21/2 YEARS

validated by

International Hotel Management

International Tourism Management

International Hotel & Tourism Management

International Hotel & Events Management

International Tourism & Events Management

European Culinary Management

Restaurant Management

Hospitality Entrepreneurship

WHO IS THE PROGRAMME FOR?Each of these 22 week programmes are equivalent to the final year of university study and allow a measure of specialisation in Restaurant, Hospitality, Tourism, Event or European Culinary management or in some cases a combination of two fields of study. We also offer a course in Hospitality Entrepreneurship. The courses are designed for those who have prior qualifications to Higher Diploma level and who intend to make their management careers in the industry and wish to be best placed to achieve rapid promotion.

PROGRAMME OBJECTIVE & CONTENTThe objective of these programmes is to equip students for the demands of senior management in the tourism, hospitality and corporate event industries. Students receive individualised attention and the curriculum focuses on the strategic business development of hospitality and tourism organisations. Core subjects include international strategy and marketing, international food and beverage concept development, international tourism development, strategies for evaluating management decisions, MICE management, and career planning and development.

WHAT COURSES WILL I TAKE?- Personal Development Planning IV- Research Methods- Strategic International Marketing Management- DissertationElective Courses- Information and Communication Systems- Food and Beverage Themes and Applications- Culinary Systems Management- International Tourism Development- MICE Management- Entrepreneurship, Creativity and Innovation- Intercultural New Venture Hospitality Management

WHAT QUALIFICATION WILL I RECEIVE? Students successfully passing this course will receive a BA with Honours awarded by IMI. BA with Honours awarded by MMU.

Bachelor of Arts (Honours) - eight pathways

1 5

2 6

3 7

4 8

InternationalHotelManagement

InternationalTourismManagement

InternationalHotel and TourismManagement

InternationalHotel and EventsManagement

InternationalTourism and EventsManagement

EuropeanCulinaryManagement

RestaurantManagement

HospitalityEntrepreneur-ship

Food andBeverageThemes andApplications

InterculturalNew Venture Hospitality Management

Food and BeverageThemes and Applications

Information and Communication Systems

Meeting, Incentives,Convention and Exhibition (MICE) Management

Personal Development Planning IVResearch MethodsStrategic International Marketing ManagementDissertation

Food andBeverageThemes andApplications

CulinarySystemsManagement

Information & CommunicationSystems

InternationalTourismDevelopment

Information TourismDevelopment

Entrepreneurship,Creativity and Innovation

WHO IS THE PROGRAMME FOR?This 22 week intensive residential course, is followed by a 22 week non-residential programme for the field consulting project or dissertation. The whole programme is validated by IMI’s UK partner, Manchester Metropolitan University (MMU). The course is designed for students with qualifications and/or experience in hospitality management who wish to develop their skills and understanding of the industry in preparation for middle and senior management positions.

PROGRAMME OBJECTIVE & CONTENTThe programme’s objective is to equip students with the skills necessary for eventual higher level management in the hospitality industry by focusing on those subjects that relate to the internationalisation of hotel and hospitality companies. The core focus is on strategic management with subjects including strategic international marketing management, enterprise development, project appraisal and feasibility studies and business cultures in developing new markets.

WHAT COURSES WILL I TAKE?- International Strategic Management- Business Research Methods- Global Hospitality Management- Services Marketing and e-Business- Financial Management for Services- Entrepreneurship and Innovation- Dissertation

WHAT QUALIFICATION WILL I RECEIVE? Students successfully passing this course will receive an MBA in International Hospitality Management awarded by IMI. MBA in International Hospitality Management awarded by MMU.

MBA in International Hospitality Management

Semester 1TERM 1 (11 weeks) TERM 2 (11 weeks)International Services MarketingStrategic Management and e-Business

Business FinancialResearch ManagementMethods for Services

Global Hospitality EntrepreneurshipManagement & Innovation

Semester 2

Dissertation or Field Consulting Project

GraduatePlacementIn management trainingprogrammes worldwide or in full-time jobs worldwide

Free alumni service throughout your career

1 YEAR

The Field Consulting Project is a special feature of our MBA in International Hospitality Management and isone of the reasons why the skills and knowledge you gain on this course are so transferable. It is a professionalproject which is coordinated by IMI tutors aligned with appointed representatives from international companies. This is a rare instance where you, as a student, can work together with industry professionals and educators on ‘live’ projects. It is also a unique opportunity for companies to: utilise a research resource, develop consulting projects, investigate new markets, benefit from our international network and be part of our global hospitality community. At the same time you are given a taste of what it is like to work within a real company, to meet deadlines and to see a project through from inception to delivery.

WHY CHOOSE IMI UNIVERSITY CENTRE SWITZERLAND?

- Our programmes are designed to guide you through a personal transformation and to put you on the path to Senior Management.

- We offer exceptional value: a highly qualified faculty, intensive courses and excellent student/ teacher ratios.

- You will benefit from our excellent industry contacts and on-campus recruitment.

- A degree from IMI is one of the best investments you will ever make.

- As part of our programmes you are given the opportunity to undertake a professional practice in Switzerland or overseas.

- We guarantee to source job opportunities for all our graduates and support you throughout your career.

- All these programmes are validated by Manchester Metropolitan University (MMU), an award-winning university in the UK.

Seeacherweg 1 . 6047 Kastanienbaum . SwitzerlandPhone +41 41 349 6400imi-info@imi-luzern.com . www. imi-luzern.com

Accreditation and Memberships:

PRIVATSCHULREGISTERPRIVATE SCHOOL REGISTERREGISTRE DES ECOLES PRIVEESREGISTRO DELLE SCUOLE PRIVATESCHWEIZ - SWITZERLAND - SUISSE - SVIZZERA

ONE TWO THREE FOUR Best Swiss Practice with British Academic Excellence.

Your Employability is ourTop Priority.

A Wealth of Experience and a Network for Life.

Live Green, Live Clean -This is Switzerland!