1. Brining the World Into Focus Corporate Social Responsibility Vs. The Bottom of the Pyramid

2. WBCSD 2009 Responsible Business Report Global Perspectives on Sustainable Development International Trends in CSR UN Nation Global Compact Government Action on CSR Responsibility in the Global Supply Chain Research

3. Global Perspectives on Sustainable Development WBCSD reported overlaps on efforts in the areas of : Climate Change Poverty Natural Resource Scarcity Call for systems thinking BoP view that corruption exists within existing governmental systems

4. Transition of Please wait while video loads, then click to playBusinessPerspectives1. Not my problem2. Support of Nongovernmental organizations efforts to improve developing countries living conditions3. View developing countries as markets with potential Click here to skip video customers as well as profits

5. Base of the Pyramid The top of the pyramid includes Tier 1 >$20,000 people with an income of only Tier 1 75 to 100 million $20,000 or greater. 40 times more people live in the two bottom Tiers 2-3 $1,500 - $20,000 tiers of the pyramid than are currently in the top. Tiers 2-3 1,500 1,750 million BoP is turning the pyramid upside down to realize profits from Tier 4 $1,500 the huge population Tiers 4-5 4 billion Tier 5