Internal Communications Case Study

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Transcript of Internal Communications Case Study

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    CASESTUDY:InternalCommunications

    Thebrief:Aninternationalfirmwantedtoengagealargenumberofemployeesinofficesthroughouttheworldwithacoordinatedendofyearfilmthatwouldreplaceexpensiveandtimeconsumingregionalpresentations.Acoreobjectivewastoincreasemanagementvisibilityandtomakethemessagesengagingandapplicabletoadiverseemployeeaudience.

  • 2NewMedium 2

    Whatwedelivered:Weproducedatelevisionstylestudiobasedandpresenterledprogramme,inwhichthefirm'stwomanagingpartnerswerefilmedbyarecognizedtelevisionjournalistinfrontofanimpressiveLondonbackdrop.Thestudiowasfurnishedintheclientscoloursandbrandingandtheproductionwasfilmedusingmultiplecamerasandafullproductiongallery.NewMediumworkedwiththeinternalcommunicationsteaminadvancetostructurethekeyinternaltopicsandmessages,whichwerethenprovidedtotheintervieweesplentyoftimeinadvanceoffilminginafullpracticesession.

    ContactusW:www.newmedium.tv

    T:02032834415

    E:clients@newmedium.tv

    A:NewMedium,3MoreLondonRiverside,London,SE12RE2RE2RE

    Usingvideoforinternalcommunicationscancontributetowardunitingyourorganizationasone,makingseniormanagementmorevisible,communicatingstrategy,managingchange,sharingresearch,showingclientfeedback,sharingbestpractice,encouragingcrossselling,promotingdiversityandretainingtalent.

    Tokeeptheprogrammeinteresting,shortprefilmedclipswereinsertedduringthefilmingprocessthatfeaturingemployeestalkingaboutspecificinitiatives,achievementsortopics,andalsoexternalcontributorsincludingaclientofthefirmandtheeditorofanindustrymagazine.Televisionstyleopeninggraphicsandstingsinthefirm'sownbrandingwereincludedintheproduction.Thefinalprogrammewaspublishedonthefirm'sintranetandpromotedtoemployeesaroundtheworld.Additional'extra'contentfeaturinginsightfulextendedinterviewswiththefirms'clientandtheindustrymagazineeditorwerealsopublishedas'extra'content.