Intermediate eMarketingCentral Highlands Digital Enterprise (DigiBiz)

About DigiBiz

The Central Highlands Digital Enterprise

project conducts activities branded as DigiBiz.

These training and development activities are

managed through the Centre for eCommerce and

Communications (CeCC) which is located within

Federation University Australia. DigiBiz project

activities are funded through the Australian

Government's Department of Communications.This training session is a collaboration with the City of Ballarat

through Deborah Klein, Arts Project Officer.

Learn more about DigiBiz training activities:

www.digibiz.net.au

Opportunity and potential of broadband technology

Enhanced productivity and global competitiveness

Transformative –TeleHealth- education -services- precision agriculture

Broadband benefits

Booming demand for data

International competitiveness

Productivity efficiencies

Enabling a more inclusive Australia

Busting the ‘tyranny of distance’ for rural and regional Australia

Social Media - source of venture capital - reducing social isolation

Online resources and tools - www.digitalbusiness.gov.au

Benefits of Broadband Technology

At the end of this training session you will:

◻ Understand paid promotions with Facebook

◻ Discover ways to enhance images for websites and social media

◻ Identify areas ways to drive traffic to your site from social media

This presentation is being displayed mostly on iPad in an attempt to remain innovative.

We must try new things

Learning Outcomes

◻ More commonly known today as Digital Marketing - Always new ‘buzz-words’

◻ Includes:

⬜ Search Engine Optimisation/Marketing (SEO and SEM) - Google is the big player

⬜ Online advertising

⬜ Social Media Marketing - Facebook, Twitter, Instagram - This is part of a wider ‘Pull

Marketing (Inbound Marketing) strategy.

⬜ Analytics - Using data to optimise and improve your marketing campaigns

◻ The rate of change in technology can be a ‘disrupting’ factor to many businesses or community

groups

What is eMarketing?

The marketing mix has been disrupted since the uptake of digital marketing channels

◻ Price - Free shipping, online competitions/coupons, bulk buying, loyalty rewards...

◻ Promotion - Social Media, email mktg, mobile/apps, pay-per-click (ppc) advertising...

◻ Place (Distribution) - Retail stores, mixed with online (Clicks & Mortar), shipping...

◻ Product (Service) - Electronic products (downloads/apps), providing news/documents online...

Marketing Mix - 4 P’s

Inbound/outbound Marketing

Pull and Push Marketing

(Integrated Mktg Comms)

Combining the two

Push and Pull Marketing

(Integrated Mktg Comms)

◻ Different placement options

⬜ Desktop

⬜ Mobile

⬜ Newsfeed

◻ Highly targeted

◻ New mobile ads manager coming soon

◻ Approx .25c per 1000 views

◻ Newspaper $30 per 1000 views

Facebook Ads Manager

◻ Autodesk range of creative apps

⬜ Sketchbook

⬜ Pixlr (also on web)

◻ Adobe Sketch, Adobe Ideas

◻ iDraw (vector based) $10:00

Other apps

◻ Sketches, Drawing Desk, PS Express (Photoshop)

◻ In-app - Instagram, Twitter

Enhancing Images for Web and Social Media

My pick of the image

enhancing apps

Pixlr Express

https://pixlr.com

Using Pixlr Express on iPad

and uploading to Instagram

Original

Instagram

◻ Great to build awareness, excite and entertain

◻ Not good for driving traffic to your website

◻ Highly engaging platform - Owned by Facebook

Flikr

◻ Is good for resizing images and keeping them in one

place. Paid options include Adobe Revel

Vine - From Twitter - six second animations

Enhancing Images for Web and Social Media

Include ‘alt-tag’ when using images on your website. This can help

with Search Engine Optimisation (SEO)

Social Media Image Resize Tool

http://www.internetmarketingninjas.com/seo-tools/favicon-generator-crop-images

This resource came from a tweet via Agribusiness.

Social media really is ‘mainstream’ these days.

Enhancing Images for Web and Social Media

Let’s look at:

Facebook

◻ Images and links

◻ Using Facebook Insights

Twitter

◻ #Hashtags

◻ New Analytics Platform

Blogs

◻ Creating titles

Driving Traffic with Social Media

Bit.ly (Social Bookmark)

◻ Great for tracking clicks

Pinterest

◻ Great for driving traffic to your site

Instagram

◻ Not good for traffic, however some

creative ways to boost awareness.

Mailchimp - High engagement

Hootsuite

◻ Manage multiple accounts

◻ Schedule Posts

Buffer

◻ Similar to Hootsuite

◻ Great for Facebook and LinkedIn

Managing it all...

Analytics - measuring success

DigiBiz – Centre for eResearch and Digital Innovation (CeRDI) - FedUni

@ElliottDigital

@DigibizVictoria

@CeRDI_FedUni

@chri5elliott

vine.co/Chris.Elliott

Contact

W: digibiz.net.au

E: c.elliott@federation.edu.au