DigiBiz MasterclassCentral Highlands Digital Enterprise (DigiBiz)

About DigiBiz

The Central Highlands Digital Enterprise

project conducts activities branded as DigiBiz.

These training and development activities are

managed through the Centre for eCommerce and

Communications (CeCC) which is located within

Federation University Australia. DigiBiz project

activities are funded through the Australian

Government's Department of Communications.This training session is a collaboration with the City of Ballarat

through Deborah Klein, Arts Project Officer.

Learn more about DigiBiz training activities:

www.digibiz.net.au

Opportunity and potential of broadband technology

Enhanced productivity and global competitiveness

Transformative –TeleHealth- education -services- precision agriculture

Broadband benefits

Booming demand for data

International competitiveness

Productivity efficiencies

Enabling a more inclusive Australia

Busting the ‘tyranny of distance’ for rural and regional Australia

Social Media - source of venture capital - reducing social isolation

Online resources and tools - www.digitalbusiness.gov.au

Benefits of Broadband Technology

At the end of this training session you will:

◻ Understand online business management tools

◻ Understand the principles of measuring success with Analytics

◻ Have an understanding of Search Engine Marketing (SEM)

◻ Identify areas ways to implement social media strategies

Learning Outcomes

◻ More commonly known today as Digital Marketing - Always new ‘buzz-words’

◻ Includes:

⬜ Search Engine Optimisation/Marketing (SEO and SEM) - Google is the big player

⬜ Online advertising

⬜ Social Media Marketing - Facebook, Twitter, Instagram - This is part of a wider ‘Pull

Marketing (Inbound Marketing) strategy.

⬜ Analytics - Using data to optimise and improve your marketing campaigns

◻ The rate of change in technology can be a ‘disrupting’ factor to many businesses or community

groups

Covering previous sessions - What is eMarketing?

The marketing mix has been disrupted since the uptake of digital marketing channels

◻ Price - Free shipping, online competitions/coupons, bulk buying, loyalty rewards...

◻ Promotion - Social Media, email mktg, mobile/apps, pay-per-click (ppc) advertising...

◻ Place (Distribution) - Retail stores, mixed with online (Clicks & Mortar), shipping...

◻ Product (Service) - Electronic products (downloads/apps), providing news/documents online...

Marketing Mix - 4 P’s

Inbound/outbound Marketing

Pull and Push Marketing

(Integrated Mktg Comms)

Combining the two

Push and Pull Marketing

(Integrated Mktg Comms)

How can I use technology to benefit my business?

Customer Relationship Management (CRM)

Cloud Technology

File sharing/collaboration

Accounting applications (Xero)

Content Management

Content Management Systems (CMS)

Continent Discovery/Curating

Analytics

Digital Marketing

Online Business Management

CRM

Enables you to manage the details of your customers

Perform automation tasks and prioritise work

Manage and follow up on sales tasks

Customer Relationship Management

https://www.zoho.com/crm

https://www.insightly.com

File sharing

Dropbox

Google Drive

Accounting

Xero

Cloud Technology

Dropbox

www.dropbox.com

Most popular tool for file sharing

You can give other people access to

files and folders you create

No need to send large files via email

Also has a paid plan for business -

collaboration tools

Google Drive

https://drive.google.com

⬜Allows for collaboration with

‘team members’ you can work

together in real time.

⬜Auto saves - no losing data if

computer/device crashes

⬜Integrates with other Google

Apps - docs/spread

sheets/Google Hangouts/Video

meetings.

Login anywhere to manage

financials

Simple to use

Integrates with many other

web-based applications

Has become the choice for

many accounting firms

Xero Accounting

https://www.xero.com/au

Content Management Systems (CMS)

Websites

Blogs

ArtsAtlas

Finding content for ideas, to share, to engage with…

Visually

BuzzSumo

Content Management

Websites

WordPress – www.wordpress.org

Joomla – www.joomla.org

Business Catalyst – www.businesscatalyst.com

eCommerce

Shopify – www.shopify.com

Blogging

Blogger – www.blogger.com

WordPress – www.wordpress.com

CMS

http://www.artsatlas.com.au

Built with WordPress

Visually - http://visual.ly

BuzzSumo - https://app.buzzsumo.com/top-content

A great way to share your content, artwork, ideas…

Finding Content

Hootsuite

Social Analytics

Twitter Analytics

Facebook Insights

Analytics

Analytics - measuring success

Google Analytics - https://www.google.com/analytics/

Search Engine Marketing (SEM) - https://adwords.google.com

Analytics

Social Media

Facebook

Twitter

Arts

Behance

Pinterest

Digital Marketing

Social Media Image Resize Tool

http://www.internetmarketingninjas.com/seo-tools/favicon-generator-crop-images

This resource came from a tweet via Agribusiness.

Social media really is ‘mainstream’ these days.

Social image sizeshttps://docs.google.com/spreadsheets/d/1IpTYTTMJLcSXcPDtW9zSbPBHQyRdrLfKERohGIIkE_Q/edit#gid=476246499

Social Media Guides

http://findguidelin.es

Social Media Image Tools

Let’s look at:

Facebook

◻ Images and links

◻ Using Facebook Insights

Twitter

◻ #Hashtags

◻ New Analytics Platform

Blogs

◻ Creating titles

Driving Traffic with Social Media

Bit.ly (Social Bookmark)

◻ Great for tracking clicks

Pinterest

◻ Great for driving traffic to your site

Instagram

◻ Not good for traffic, however some

creative ways to boost awareness.

Mailchimp - High engagement

DigiBiz – Centre for eResearch and Digital Innovation (CeRDI) - FedUni

@ElliottDigital

@DigibizVictoria

@CeRDI_FedUni

@chri5elliott

vine.co/Chris.Elliott

Contact

W: digibiz.net.au

E: c.elliott@federation.edu.au