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Your Business Success is Our Business Objective

Business Link

Customer Information Centre

08456 00 99 66

enquiry@businesslinksw.co.uk

www.businesslinksw.co.uk

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Introduction

Marketing what we know

Social Networks

Business Networks

Viral

Video Marketing

Email Marketing

Blogging

Twitter

Agenda

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World Wide Web The World Wide WHY!

Vast Market Opportunity

Lots of money spent online

Online spend rising 35% annually

17% of the retail is spent online

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0

20

40

60

80

100

120

140

2005 2006 2007 2008 2009 2010

B

n

20.429.8

46.6

64.3

88

121

Source IMRG

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World Wide Web The World Wide WHY!

Vast Market Opportunity

Lots of money spent online

Online spend rising 35% annually

17% of the retail is spent online

People spend more and more time online

New ways of working

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AnytimeAnyplace

Anywhere

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The Rudiments

The right name

The right site

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Choosing a name

What name could you use?Business nameService nameProduct name

Short is good

Think about how and where it will be usedPrintIn conversation

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Choosing a name The Good

www.diy.com

www.bbc.co.uk

www.cadbury.co.uk

www.wispa.co.uk

www.formula1.com

www.tesco.co.uk

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Choosing a name The Bad

www.phones4u.co.uk

www.toys2wish4.com

www.4learning.com

www.any-domain-with-too-many-hyphens.co.uk

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Choosing a name The Ugly

www.

spee

dofa

rt.co

m

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Choosing a name The Ugly

www.

peni

sland

.net

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Choosing a name The Ugly

www.

whor

epre

sent

s.co

m

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The Rudiments

The right site

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Design Rudiments #1

Speed

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Download quickly(3 5 seconds)

Design rudiments1/ Fast to load

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Design Rudiments #2

Easy to navigate

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Design rudiments2/ Navigation

Simple, Logical, Intuitive

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Compelling Content

Design rudiment No. 3

WHY?

Visitors dont read they scan

Visitors need to get it almost instantly

Visitors need to know you can meet their needs

Visitors need to know WHY they should use you

Visitors need to TOLD what to do

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Grab the Attention

A

I

D

A

Grab their ATTENTION

Generate an INTEREST

Build the DESIRE

Promote the ACTION

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Marketing what we know

In 1873, John Wanamaker, father of the department store said

50% of marketing works

We dont know which 50%

.however, this is the traditional view in a pre-internet world!

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Marketing what we know

Everything on the internet can be measured

You just have to know how

If it cant be measured its probably not worth doing

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The route to your website

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Introduction

Marketing what we know

Social Networks

Business Networks

Viral

Video Marketing

Email Marketing

Blogging

Twitter

Agenda

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Online Networking - Why

Reach new audiences

Facebook 350m

MySpace 110m

Twitter 60m

Bebo 40m

LinkedIn 55m

Plaxo 15m

Ecademy 12m

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Who are Generation Y?

Baby Boomers 1946 to 1964

Generation X 1965 1982

Generation Y

born after 1984

8m in UK alone

Techno savvy

Technology is embedded in lifestyle

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Social Networks Business Benefits

Reach out to new audiences and markets

Reach out to existing markets

Better understanding of related markets

Relative low cost of entry

Possible high return

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Social Networks Build your profile

Have a good look around and see how things work

Set up an account and build your profile

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Social Networks Build your profile

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Social Networks Build your profile

Have a good look around and see how things work

Set up an account and build your profile

Look for friends to invite and link with

Post to your wall

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Social Networks Build your profile - Groups

Search for Groups

Join some groups

Start your own group

Post comments on Discussion Boards

Link back to your website

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Introduction

Marketing what we know

Social Networks

Business Networks

Viral

Video Marketing

Email Marketing

Blogging

Twitter

Agenda

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Business Networks

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Why Business Networks?

LinkedIn 55 million registered users

Plaxo 15 million registered users

Ecademy 12 million registered users

Xing 6 million registered users

OPPORTUNITY!

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Business Networks 6 Degrees of Separation

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Business Networks

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Business Networks

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Introduction

Marketing what we know

Social Networks

Business Networks

Viral

Video Marketing

Email Marketing

Blogging

Twitter

Agenda

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Viral Marketing How & Why

Get other people to do your marketing for you

Its free

Give them something in return if possible

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Viral Marketing How & Why

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40020 x 20

400 x 20 8000

8000 x 20 160,000

160,000 x 20 3.2m

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Viral Marketing

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Viral Marketing -How

Refer a friend

Competitions

Video

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Introduction

Marketing what we know

Social Networks

Business Networks

Viral

Video Marketing

Email Marketing

Blogging

Twitter

Agenda

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Video Marketing

YouTube 1Bn videos watched..DAILY

Video results appearing in Google Search

=Youve been framed!

Business Opportunity2nd most searched site on the internet

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Video Marketing

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Video Marketing

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Social Networks YouTube case study

www.beadsbylili.com

North Wilts based (Chippenham)

Launched November 2005

Selling beads for jewellery on line

Working from home

Features self produced video tutorials

Videos posted to YouTube

Was a featured video on global YouTube home page

Video views jumped from 24,499 to 232,389 in 24 hours

Website visitors jumped from 200 / day to 3,000 per day for 3 days

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Your Video

Look for an angle

Look for the competition

Get a feel for YouTube

Think how else it could be used

Video Marketing

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Your Video

Video Marketing

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Your Video

Prepare prepare prepare

Prepare and learn your script

use cue cards

Prepare your location

quiet and free from disturbance

Prepare yourself

Get filming

Video Marketing

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Introduction

Marketing what we know

Social Networks

Business Networks

Viral

Video Marketing

Email Marketing

Blogging

Twitter

Agenda

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Email Marketing

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Why Email Marketing?

Build Loyalty

Remind former clients that you are still around

Advise clients of full range of services

Provide easy access to latest news/advice/offers

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Why Email Marketing?

Its Not Expensive

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Why Email Marketing?

Its Effective

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Why Email Marketing?

Sector Sent Delivery Open Rate CTR Response

B2CAcquisition

100% 91% 29% 27% 6%

B2CRetention

100% 91% 32% 28% 12%

B2BAcquisition

100% 88% 32% 25% 4%

B2B Retention

100% 90% 37% 30% 13%

Source DMA Email Marketing Benchmarks Survey

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Why Email Marketing?

over 95% of site visitors = Window Shoppers

x 6 the cost of winning new clients

Web users like them (over 95% have subscribed)

65% have made a purchasing decision

37% find the invaluable

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Email Marketing Key Elements to success

Develop your database

Existing Client Data

Encourage Subscription through website

Offer enticement to subscribe

Exclusive deals, Top Tips, early access to information

Subscription through other routes

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Email Marketing Key Elements to success

Quality Content

Relevant

Tailored

GRAB attention

Frequency

Monitor, Monitor, Monitor

Legal

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Email Marketing Measure by Measure

What can be measured

Number of emails sent

Number of bounces

Number opened

Number deleted without opening

Action taken

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Email Marketing Measure by Measure

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Emai