Guerrilla Emarketing

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    14-Apr-2017
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Transcript of Guerrilla Emarketing

  • 1

    Your Business Success is Our Business Objective

    Business Link

    Customer Information Centre

    08456 00 99 66

    [email protected]

    www.businesslinksw.co.uk

  • 2

    Introduction

    Marketing what we know

    Social Networks

    Business Networks

    Viral

    Video Marketing

    Email Marketing

    Blogging

    Twitter

    Agenda

  • 3

    World Wide Web The World Wide WHY!

    Vast Market Opportunity

    Lots of money spent online

    Online spend rising 35% annually

    17% of the retail is spent online

  • 4

    0

    20

    40

    60

    80

    100

    120

    140

    2005 2006 2007 2008 2009 2010

    B

    n

    20.429.8

    46.6

    64.3

    88

    121

    Source IMRG

  • 5

    World Wide Web The World Wide WHY!

    Vast Market Opportunity

    Lots of money spent online

    Online spend rising 35% annually

    17% of the retail is spent online

    People spend more and more time online

    New ways of working

  • 6

    AnytimeAnyplace

    Anywhere

  • 7

    The Rudiments

    The right name

    The right site

  • 8

    Choosing a name

    What name could you use?Business nameService nameProduct name

    Short is good

    Think about how and where it will be usedPrintIn conversation

  • 9

    Choosing a name The Good

    www.diy.com

    www.bbc.co.uk

    www.cadbury.co.uk

    www.wispa.co.uk

    www.formula1.com

    www.tesco.co.uk

  • 10

    Choosing a name The Bad

    www.phones4u.co.uk

    www.toys2wish4.com

    www.4learning.com

    www.any-domain-with-too-many-hyphens.co.uk

  • 11

    Choosing a name The Ugly

    www.

    spee

    dofa

    rt.co

    m

  • 12

    Choosing a name The Ugly

    www.

    peni

    sland

    .net

  • 13

    Choosing a name The Ugly

    www.

    whor

    epre

    sent

    s.co

    m

  • 14

    The Rudiments

    The right site

  • 15

    Design Rudiments #1

    Speed

  • 16

    Download quickly(3 5 seconds)

    Design rudiments1/ Fast to load

  • 17

    Design Rudiments #2

    Easy to navigate

  • 18

    Design rudiments2/ Navigation

    Simple, Logical, Intuitive

  • 19

    Compelling Content

    Design rudiment No. 3

    WHY?

    Visitors dont read they scan

    Visitors need to get it almost instantly

    Visitors need to know you can meet their needs

    Visitors need to know WHY they should use you

    Visitors need to TOLD what to do

  • 20

    Grab the Attention

    A

    I

    D

    A

    Grab their ATTENTION

    Generate an INTEREST

    Build the DESIRE

    Promote the ACTION

  • 21

    Marketing what we know

    In 1873, John Wanamaker, father of the department store said

    50% of marketing works

    We dont know which 50%

    .however, this is the traditional view in a pre-internet world!

  • 22

    Marketing what we know

    Everything on the internet can be measured

    You just have to know how

    If it cant be measured its probably not worth doing

  • 23

    The route to your website

  • 24

    Introduction

    Marketing what we know

    Social Networks

    Business Networks

    Viral

    Video Marketing

    Email Marketing

    Blogging

    Twitter

    Agenda

  • 25

  • 26

  • 27

    Online Networking - Why

    Reach new audiences

    Facebook 350m

    MySpace 110m

    Twitter 60m

    Bebo 40m

    LinkedIn 55m

    Plaxo 15m

    Ecademy 12m

  • 28

    Who are Generation Y?

    Baby Boomers 1946 to 1964

    Generation X 1965 1982

    Generation Y

    born after 1984

    8m in UK alone

    Techno savvy

    Technology is embedded in lifestyle

  • 29

    Social Networks Business Benefits

    Reach out to new audiences and markets

    Reach out to existing markets

    Better understanding of related markets

    Relative low cost of entry

    Possible high return

  • 30

    Social Networks Build your profile

    Have a good look around and see how things work

    Set up an account and build your profile

  • 31

    Social Networks Build your profile

  • 32

    Social Networks Build your profile

    Have a good look around and see how things work

    Set up an account and build your profile

    Look for friends to invite and link with

    Post to your wall

  • 33

    Social Networks Build your profile - Groups

    Search for Groups

    Join some groups

    Start your own group

    Post comments on Discussion Boards

    Link back to your website

  • 34

    Introduction

    Marketing what we know

    Social Networks

    Business Networks

    Viral

    Video Marketing

    Email Marketing

    Blogging

    Twitter

    Agenda

  • 35

    Business Networks

  • 36

    Why Business Networks?

    LinkedIn 55 million registered users

    Plaxo 15 million registered users

    Ecademy 12 million registered users

    Xing 6 million registered users

    OPPORTUNITY!

  • 37

    Business Networks 6 Degrees of Separation

  • 38

    Business Networks

  • 39

    Business Networks

  • 40

    Introduction

    Marketing what we know

    Social Networks

    Business Networks

    Viral

    Video Marketing

    Email Marketing

    Blogging

    Twitter

    Agenda

  • 41

  • 42

    Viral Marketing How & Why

    Get other people to do your marketing for you

    Its free

    Give them something in return if possible

  • 43

    Viral Marketing How & Why

    20

    40020 x 20

    400 x 20 8000

    8000 x 20 160,000

    160,000 x 20 3.2m

  • 44

    Viral Marketing

  • 45

    Viral Marketing -How

    Refer a friend

    Competitions

    Video

  • 46

    Introduction

    Marketing what we know

    Social Networks

    Business Networks

    Viral

    Video Marketing

    Email Marketing

    Blogging

    Twitter

    Agenda

  • 47

  • 48

    Video Marketing

    YouTube 1Bn videos watched..DAILY

    Video results appearing in Google Search

    =Youve been framed!

    Business Opportunity2nd most searched site on the internet

  • 49

    Video Marketing

  • 50

    Video Marketing

  • 51

    Social Networks YouTube case study

    www.beadsbylili.com

    North Wilts based (Chippenham)

    Launched November 2005

    Selling beads for jewellery on line

    Working from home

    Features self produced video tutorials

    Videos posted to YouTube

    Was a featured video on global YouTube home page

    Video views jumped from 24,499 to 232,389 in 24 hours

    Website visitors jumped from 200 / day to 3,000 per day for 3 days

  • 52

    Your Video

    Look for an angle

    Look for the competition

    Get a feel for YouTube

    Think how else it could be used

    Video Marketing

  • 53

    Your Video

    Video Marketing

  • 54

    Your Video

    Prepare prepare prepare

    Prepare and learn your script

    use cue cards

    Prepare your location

    quiet and free from disturbance

    Prepare yourself

    Get filming

    Video Marketing

  • 55

    Introduction

    Marketing what we know

    Social Networks

    Business Networks

    Viral

    Video Marketing

    Email Marketing

    Blogging

    Twitter

    Agenda

  • 56

    Email Marketing

  • 57

    Why Email Marketing?

    Build Loyalty

    Remind former clients that you are still around

    Advise clients of full range of services

    Provide easy access to latest news/advice/offers

  • 58

    Why Email Marketing?

    Its Not Expensive

  • 59

    Why Email Marketing?

    Its Effective

  • 60

    Why Email Marketing?

    Sector Sent Delivery Open Rate CTR Response

    B2CAcquisition

    100% 91% 29% 27% 6%

    B2CRetention

    100% 91% 32% 28% 12%

    B2BAcquisition

    100% 88% 32% 25% 4%

    B2B Retention

    100% 90% 37% 30% 13%

    Source DMA Email Marketing Benchmarks Survey

  • 61

    Why Email Marketing?

    over 95% of site visitors = Window Shoppers

    x 6 the cost of winning new clients

    Web users like them (over 95% have subscribed)

    65% have made a purchasing decision

    37% find the invaluable

  • 62

    Email Marketing Key Elements to success

    Develop your database

    Existing Client Data

    Encourage Subscription through website

    Offer enticement to subscribe

    Exclusive deals, Top Tips, early access to information

    Subscription through other routes

  • 63

    Email Marketing Key Elements to success

    Quality Content

    Relevant

    Tailored

    GRAB attention

    Frequency

    Monitor, Monitor, Monitor

    Legal

  • 64

    Email Marketing Measure by Measure

    What can be measured

    Number of emails sent

    Number of bounces

    Number opened

    Number deleted without opening

    Action taken

  • 65

    Email Marketing Measure by Measure

  • 66

    Emai