Interim review
-
Upload
venkatesh-d -
Category
Education
-
view
18 -
download
0
Transcript of Interim review
INTERIM REVIEW
VENKADESH DAMODHARANII-YEAR MBA
SCHOOL OF MANAGEMENTSRI KRISHNA COLLEGE OF ENGINEERING AND
TECHNOLOGY
INTERNSHIP
It is a process of getting trained at a workplace under the supervision of actual trainer and leader where one is doing the actual job.
OPPURTUNITIES OFFERED BY
SAIL, SALEM
HINDUSTAN COCA-COLA BEVERAGES Pvt Ltd, COIMBATORE
MAYA CHEMICALS & TODAY’S GHEE
SELECTED COMPANY
INTERESTING HIDDEN MEANING IN LOGO
REASONS FOR SELECTING COCA COLA
B2C
MNC COMPANY
FMCG COMPANY
MARKET LEADER AT COIMBATORE
ABILITY TO DOMINATE IN THE OLIGOPOLY MARKET
ACKNOWLEDGEMENT
SCHOOL OF MANAGEMENT, SKCET
YUVARAJ.M ( Ist YEAR MBA STUDENT, SKCET)
VENKATRAMAN ( STL, SPLASH BAR, COCA COLA,COIMBATORE)
SATHISH, SUJEETH KUMAR, SHINU, YUVARAJ (MARKETING DEVELOPMENT EXECUTIVES, COCA COLA, COIMBATORE)
MOORTHY ( ATTENDER, COCA COLA, COIMBATORE)
ABOUT THE COMPANY
INVENTER - DR.JOHN PEMBERTON
FOUNDER - ASA CANDLER
CURRENT CEO - MUHRTAR KENT
CURRENT INDIAN CEO - T.KRISHNAKUMAR
COMPETITOR
Main Competitor is PEPSI
Pepsi is the MARKET LEADER in only four countries around the world (gulf countries)
In India, Coca Cola is the market leader at North India where as in South India it is it’s main competitor
Coca Cola is not sold at North Korea and Cuba
REVENUE
Revenue - US $44.294 billion (2015)
Tamil Nadu - 807.45 crores/day
Kerala - 654 crores/day
ABOUT HINDUSTAN COCA COLA CEO
NAME - T.KRISHNAKUMAR
DESIGNATION - CEO, HINDUSTAN COCA-COLA BEVERAGES Pvt Ltd.
INVENTION - SPLASH BAR
He also runs a non-profit trust with his wife Sujatha to promote rural empowerment and finds it to be the best restorer of work-life balance.
OPERATIONAL LEADERSHIP OPERATIONAL LEADER FOR
India, Bangladesh, Nepal and Sri Lanka
T.KRISHNAKUMAR
HINDUSTAN COCA-COLA BEVERAGES PVT LTD
HCCBPL is the largest bottling partner of The Coca-Cola Company in India. It is a part of The Coca-Cola Company’s Bottling Investments Group and responsible for the manufacture, package, sale and distribution of beverages under the trademark of The Coca-Cola Company.
HINDUSTAN COCA-COLA BEVERAGES PVT LTD
As part of the Bottling Investments Group of The Coca-Cola Company, HCCBPL has 24 bottling plants at strategic locations in various states spread across India. It covers approximately 65% of bottling operations for the Coca-Cola System in India.
HINDUSTAN COCA-COLA BEVERAGES PVT LTD
HCCBPL has an extensive distribution system spanning more than a million outlets operating with world class execution standards. The focus of the system is to develop strong customer value while delivering preferred choice of refreshment at an arm’s length of desire to the consumer.
DEPARTMENTS AT COCA COLA,COIMBATORE
SALES
INVENTORY MANAGEMENT
ACCOUNTS
MANUFACTURING PLANT
NEMAM (CHENNAI TO TRIPATHI HIGHWAYS)
THIRUNELVELLI
DISTRIBUTION SYSTEM OF COCA COLA PRODUCTS
DIRECT LINE (Direct Company Distribution)
PRIMARY – Warehouse to Distribution
INDIRECT LINE (Distributor Distribution)
SECONDARY – Distributor to Retailer
SALES DIVISIONS AT COCA COLA, COIMBATORE
GENERAL TRADE
SPLASH BAR
ALL 2 B
ALLOTED DIVISION
COMPETITIVE ADVANTAGE OF SPLASH BAR MACHINE
HEIGHT - 6.5 FEET
WIDTH - 2.5 FEET
VOLTAGE - 150 VOLTS
CURRENT CONSUMPTION - 1 TO 1.30
UNITS/day
NO.OF.CUPS
BOTTLE QUANTITY – 2.25 litres
TOTAL no.of.cups
1) 100 ml – 22 cups2) 170 ml – 13 cups3) 250 ml – 09 cups
S.K.U’S TO BE USED
Among the 48 S.K.U’s only 3 S.K.U’s is to be used
1) Coca Cola ( 2.25 litres)2) Sprite (2.25 litres)3) Fanta (2.25 litres)
VISION OF SPLASH BAR
To make every Indian’s first choice of refreshment available within easy reach.
MISSION OF SPLASH BAR
To build a consumer-driven, customer-focused and profitable sustainable business in India.
VALUES OF SPLASH BAR Leadership
Empowerment
Passion for winning
Integrity
Accountability
Teamwork
OBJECTIVES OF SPLASH BAR
To concentrate in the Pepsi dominant outlets and areas
To scout new outlets in the low purchasing ability zones
To reach the rural areas where there is less movement of soft drinks
The consumers of Coca-Cola has mostly been the higher class, upper middle class people. To penetrate all the social class of people splash bar has been devised.
PURPOSE OF SPLASH BAR Pepsi is the MARKET LEADER in South India
Barring the metropolitan cities in South India, the MARKET PLACE is dominated by Pepsi
To reduce Pepsi’s MARKET SHARE HCCBPL has devised a splash bar machine and increase it’s market share through reduced price strategy
It has also got pattern rights for the machine.
PROCESS OF SPLASH BAR
OPERATIONS PROCESS
STRATEGY PROCESS
STRATEGY PROCESS HCCBPL will provide
1. Splash Bar Machine2. Beverage Stock3. Paper Cups4. Marketing Elements5. Cabinet (Full)6. Training
COST ADVANTAGE
DEVISED COST SHEET
OPERATIONS PROCESS
New Machine Tracking
Machine Maintenance (Quality & Hygiene)
Machine Follow Up
Aiding in Stock Ordering (Secondary Sales)
PARAMETERS OF SPLASH BAR
To track machines that has the footfall of minimum 400 ( 20% of footfall will only drink)
No outlets
1. Near Butchery Shop2. Open Saloon shop3. Wastage Yard4. Open drainage (or) drainage smell
HOW TO DETECT 400 FOOTFALL? Bakery – Minimum 15 to 20 litres of
milk
Hotel – Minimum 10 kgs of Biriyani Minimum 10 kgs of maidha
flour
Pepsi Outlets – Minimum 30 cases / week
Chaat Stall – Minimum 200 plates
OTHER OUTLETS
CAPITA OUTLET
HOTEL – Combo offers ( Combo branding free for shops
within 30 days)
GENERAL TRADE
41 pre sellers at Coimbatore alone for both Direct and Indirect market
All the pre sellers are powered with AIDAS software
Coke follows Cash and Carry Methodology where as Pepsi adopts Credit system methodology.
PRE SELLER
A pre seller at the General Trade division is like a marketing development executive at the splash bar division.
1 pre seller is allotted 3 beats (route)
( No.of.Outlets / Total S.K.U ) = Pre Seller’s Supply based
penetration
PRE SELLER & S.K.U
Average S.K.U – 8 (per day & per route)
1 S.K.U:-
2.25 litres – 1 bottle1.25 litres – 1 bottle750ml & 600 ml – 4 bottles400ml & 200 ml – 6 bottles
PRE SELLER & COMPANY ASSERT
The pre sellers are responsible for the refrigerators that are given to the shop for the free of cost
Though the refrigerators are given at a free of cost they still remain to be the assert of the company
Each refrigerator will have a assert number at the back of the refrigerator which is documented by the pre seller and his STL before distributing it.
REFRIGERATOR
The type of refrigerator is given based on the footfall of the outlet
PARAMETER:
N-1 parameter Where, N= no.of.racks in the refrigerator.
LEARNING OUTCOMES
• Attitude of a Sales Person
• Requirements of a Sales Person
LEARNING OUTCOMES
Roles and Responsibilities
Operational Learning Outcomes
M.I.T
Queries
EFFORT NEVER DIES