Interest Analytics Platform
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affinio.com [email protected] @affinio Interest Analytics Platform Affinio is an Interest Analytics Platform that helps you better connect with people. Affinio is an Interest Analytics Platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally- forming interest-based segments in any audience. Empower your content strategy Empower your enterprise content strategy and achieve your digital objectives with data-driven content. Understand what content already resonates with key audience segments. Identify relevant influencers and partnerships Use a data-backed approach to justify your budget spend and explore relevant influencer and partnership opportunities, based on the interests and affinities of your target audience. Monitor audience trends Monitor how the interests of an audience segment change over time to ensure your communications are always relevant. Uncover hidden audience segments Analyze and get to know any audience intimately through their interests, affinities, and the content they share and consume. Gain competitive intelligence Identify untapped geographic audience segments and understand how well your competitors are performing regionally or globally. Create data-driven personas Create robust, data-driven buyer personas with our deep audience insights that combine psychographic and demographic data.
Transcript of Interest Analytics Platform
affinio.com [email protected] @affinio
Interest Analytics Platform
Affinio is an Interest Analytics Platform that helps you better connect with people.
Affinio is an Interest Analytics Platform that helps marketers better connect with people using rich interest and affinity data. Using machine learning, Affinio reveals naturally-forming interest-based segments in any audience.
Empower your content strategy
Empower your enterprise content strategy and achieve your digital objectives with data-driven content. Understand what content already resonates with key audience segments.
Identify relevant influencers and partnershipsUse a data-backed approach to justify your budget spend and explore relevant influencer and partnership opportunities, based on the interests and affinities of your target audience.
Monitor audience trends
Monitor how the interests of an audience segment change over time to ensure your communications are always relevant.
Uncover hidden audience segments
Analyze and get to know any audience intimately through their interests, affinities, and the content they share and consume.
Gain competitive intelligence
Identify untapped geographic audience segments and understand how well your competitors are performing regionally or globally.
Create data-driven personas
Create robust, data-driven buyer personas with our deep audience insights that combine psychographic and demographic data.
How it works
“Genuinely insightful – a word often claimed and rarely delivered against.”
David BoyleEVP Insight, BBC Worldwide
Revealing hidden insights at the world’s leading companies
It’s time to take an audience-first approach to marketing. Let us show you how.
affinio.com [email protected] @affinio
Build data-driven personas
Create robust, data-driven personas with our rich interest and affinity data.
Identify optimal media placement
Use a data-backed approach to justify your budget spend and identify optimal media placements based on audience affinities.
Inform content strategy
Empower your enterprise content strategy and optimize digital objectives with interest-based content.
