Agile Marketing Analytics Platform

• Utilizeadvancedandpowerfulmarketinganalytics.

• Analyzeyourcurrentperformanceinrealtime.

• Run‘Whatif?’simulationsofpotentialfuturescenarios.

• Assess,compare,saveandsharepotentialmarketingplans.

• Helpoptimizeyourplanforthebestoutcome—beforeyouimplementit.

• Usearich,clearinterfacetotransformcomplexdatasourcesandeconometricmodelingintoasimple,actionablepredictiveanalysis.

Whywaituntilyourmarketingplanisinplacetofindoutifitworks?

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Casestudy.

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Changingthegameforaglobalconsumergoodsmanufacturer.

Accenturewonthetendertoperformmarketingreturn-on-investmentmodelingforaglobalconsumergoodsbrand.UsingAccenture’sAgileMarketingAnalyticsPlatform,weidentifiedhowtodriveanadditional16percentofincrementalsalesandprofits.

Ourmodelscoveredallprimarymarketinglevers,allproductsandallsaleschannels.Ourrecommendationsdrovedecisionsformorethan$10millionimprovementinreturnsfromtheannualmarketingplan.

Findthebestwayforward.

Currentplan Analyze

• Howeffectiveisyourcurrentmarketingplan?• What’sitsimpactonyourcompany’sperformance?• Whatshouldyoudonext?• Howcanyouassessallofthepossiblevariablesandcomparepotentialfutureplans?

Simulate

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Optimalplan

Usuallyyouhavetogowithyourbestguess,basedonexperienceandinstinct.Onlybyactuallyimplementingaplancanyoujudgeitssuccess.(Orotherwise.)

Notanymore.

Accenture’sAgileMarketingAnalyticsPlatformisahighlyadvancedsystemthatusespreciseeconometricmodelingandnearreal-timemarketdatatoanalyzetheeffectivenessofyourmarketinganditsimpactonperformance.

Aswellasassessingyourcurrentplans,ourplatformcanrunsimulationscenarios,testtacticsandcomparenewplanstopredicttheReturnonInvestment(ROI)ofdifferentvariables.Thenitautomaticallysuggestsoptimizationstoyourfutureplans,identifyingopportunitiesforyoutocapitalizeonyourstrategies.

Thatmeansyourelylessonguesswork,andhavegreaterconfidenceinyourresults.

Optimize

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Thesearefundamentalissuesinmarketing.

Beforeyoucandecidewheretogonext,youneedtoknowwhereyouarenow.

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Analyze Simulate Optimize

Theplatformbeginsbyanalyzingyourcurrentactivitybyusingacomprehensivesetofdiagnostictoolstoassessperformanceandinvestmentpatterns.

Throughtherich,intuitiveinterface,youcanuseawiderangeof‘drilldown’optionstogetafull,consolidatedpictureofthestatusquo.

Basedoneconometricmodelsandyourhistoricmarketingactivity,ourplatformgivesyouacompletehistoricalcontextofyourmarketingactivitytodate,anditsimpactonbusinessperformancepastandpresent.

Soyoucanmakemoreinformeddecisionsaboutwhattodonext.

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Findoutwhichpathsareworthtaking.

(andwhicharedeadends)

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Analyze Simulate Optimize

Sowheredoyougofromhere?Theplatform’spowerfulevaluationengineletsyoucreateaccuratesimulationsofmarketingscenarios,atdifferentbudgetarylevels,soyoucantesthowtheoryislikelytotranslateintopractice.

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Usingthesystem’srichinterface,youcanseereal-timereportingoftheestimatedimpactofmarketingdriversonmetricslikeROI,inconsolidatedviews,orbydrillingdownintogranulardetail.

TheAgileMarketingAnalyticsPlatformprovidesrichdatavisualizationallowingyoutoquicklyanalyzeandcomparefactorslikemediaresponsivenessandmarketingROItrends.

Soyouknowwhereyou’relikelytoendup,withouthavingtoactuallygothere.

Notjusttherightdirection,butthepreferredroute.

Analyze Simulate Optimize

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TheAgileMarketingAnalyticsPlatformdoesmorethanallowyoutosimulatedifferentmarketingscenarios.UsingintegratedartificialintelligenceandpowerfulstatisticalengineslikeSASandLindo,itwillautomaticallygeneratearecommendedmarketingmix,designedtooptimizeyourrevenue,profit,customersorothermetricsintherelevantarea.

Itmaybeautomatic,butyou’realwaysincontrol.There’sacomprehensiverangeofsettingsandcontrols,allowingyoutosetconstraintsandparametersforyourmarketingplan,andthesystemcanbeadaptedtouseavarietyofoptimizationengines.

Onceyou’vecreatedyourmarketingplans,ourplatformwillalsohelpyoumanagethem.Youcansaveandcomparedifferentplanstomeasuredifferentimpactsdependingonvaryingbudgetallocations.

Youcanalsoeditcostfactorsinyourplans,sotheyarealwaysuptodate,andshareplansquicklyandeasilyacrosstheentireorganization.

Thisuniquesolutionmakesitsimpletobaseyournewplansonforward-lookingdata,existingplansorhistoricbudgets,soyoucanmanageworkflowsandcollaborationefficiently.Itmakesitsimplertosucceed.

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Don’thopeforthebest.Getthebest.

Accenture’s Agile Marketing Analytics Platform is an enormously powerful marketing tool, allowing you not only to analyze your current activity, but to optimize your future activity too.

Bysimulatingpotentialmarketingplansagainstavarietyofconstraintsandbudgetallocations,yougetawindowonthelikelyoutcomesoffutureactivity.Sowhenyoucometoimplementaplan,youknowithasalreadybeentestedtoincreaseyourchancesofgettingthebestpossibleresults.

Ourplatformturnsthecomplexdataofcompetingvariablesintoclear,actionablerecommendations,deliveredthrougharich,simpleinterface.Andintheprocess,ittransformsthesuccessofyourmarketing.

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Find out more.

Conor McGovern — Global:conor.mcgovern@accenture.com+442078449365

Brandon Young — North America: brandon.r.young@accenture.com+16786575866

Christine Removille — Europe:christine.removille@accenture.com+33153235245

Patricio De Matteis — APAC:patricio.de.matteis@accenture.com+6564107007Jose A. Goncalves — Latin America:jose.a.goncalves@accenture.com+551151882882

Youcanseeademoversionofthissolutionandfinddetailsofallourmarketingsoftwaresolutionsatwww.accenture.com/interactive-software

Agile Marketing Analytics PlatformispartofAccentureInteractive.AccentureInteractivehelpstheworld’sleadingbrandsdrivesuperiormarketingperformanceacrossthefullmultichannelcustomerexperience.Workingwithover4,000Accentureprofessionalsdedicatedtoservingthemarketingfunction,AccentureInteractiveoffersintegrated,industrializedandindustry-drivenmarketingsolutionsandservicesacrossconsulting,technologyandoutsourcingpoweredbyanalytics.Follow@AccentureSocialorvisitaccenture.com/interactive.

About AccentureAccentureisaglobalmanagementconsulting,technologyservicesandoutsourcingcompany,withapproximately259,000peopleservingclientsinmorethan120countries.Combiningunparalleledexperience,comprehensivecapabilitiesacrossallindustriesandbusinessfunctions,andextensiveresearchontheworld’smostsuccessfulcompanies,Accenturecollaborateswithclientstohelpthembecomehigh-performancebusinessesandgovernments.ThecompanygeneratednetrevenuesofUS$27.9billionforthefiscalyearendedAug.31,2012.Itshomepageiswww.accenture.com.

Copyright©2013AccentureAllrightsreserved.

Accenture,itsSignature,andHighPerformanceDeliveredaretrademarksofAccenture.

Let’stalk.So,justhowfarcouldyourbusinessgowith

Accenture’sAgileMarketingAnalyticsPlatform?