Intelligent Social Media Marketing, Management and iCommerce Platform for Retail

MicroStrategy alert

Intelligent Social Media Marketing, Management and

iCommerce Platform for Retail

Monte Carlo, July 13th, 2011

MicroStrategy Confidential. Distribution Prohibited without Prior Authorization

Agenda

Social iCommerce in Retail § Retail § Today‘s environment § Challenges § Listen Learn Act


-‐ in

Retail is Detail

MicroStrategy Confidential. Distribution Prohibited without Prior Authorization 4

Tier 1: "Anonymous Transactions"

Tier 2: "Loyalty Card Transactions"

Tier 3: "Mobile/Web Transactions"

Tier 4: "Social + Mobile/

Web Transactions"

Social Network Integration Is the Next Major Leap Forward in Intelligent Consumer Interaction!

Customer"Insight"

Purchase Insight"

Customer"Insight"

Purchase Insight"

Purchase Insight"

Customer"Insight"

Purchase Insight"

Virtually no insight into customers or

purchases"

Knowledge is limited to loyalty card

members"

Customer insight is still limited to basic

information"

Full insight into customers and

purchases"

Customer Insight"


Enviroment

§ Mul>-‐Channel

§ Store § Print § eCommerce § Mailings § Mobile §  (Facebook)


Social Media evolu>on (Facebook) Ev

olut

ion

leve

l

time

Trial & Error

passive / listening

Social Media strategy phase

Social Media Marketing

Monetization

Optimization


Challenges

Retail § Compe>>on / high-‐jacked revenue § product offer too large § classical adver>sement unefficient (print/catalogue)

§ Sync mul>-‐channel


How to adress the challenges

§ Listen and understand Customers § Engage with fans –> interes>ng content § Make compelling offers


Listen

Learn Act

Change view from Brand to Consumer

Get social graph ��of Facebook fan

Analyse and ��segment ��

fan profiles

Targeted Communication &

Transaction Management


MicroStrategy Alert Uses Facebook Social Data to Allow You to Expand and Monetize Your Fan Base!

Your Content"• Messages"• Advertisements"• Campaigns"• Products"• Services"

Social Data Analyze"

Segment"

Enrich"

Personalize"

Assemble"

Schedule"Content

6"

Facebook/Web Smartphone Tablet


Listen

Learn Act




fan profiles




Facebook Insights: Reporting


Facebook Gateway: Data Enrichment

Derived Ratings Activity"

Communication"Influence"Popularity"

Fan Connectedness"Education"

Wealth"Cheer"

Life Event Triggers Change in Status"

Pregnancy"Moving/Relocating"

Vacations"Job Change"

Health/Sickness"Travel Plans

"

Standard Facebook Information"

MicroStrategy-Enriched Facebook Information"

Fan Profile Data"Name"

Birthdate"Gender"

Marital Status"Location"

Education"Work History"

Likes "Political Views"

Religion"Anniversary"

Facebook Activity"# Friends"

# Posts by Type"# Comments/Likes"

# Uploads"


Listen

Learn Act




fan profiles




alert is avialable via Facebook or as a Mobile App alert for iPhone Applica>on


alert Menu""alert Menu presents a customized catalog of products, services, and content exclusively available to alert Network members."

alert Offers""alert Offers presents capacity- or time-limited products and services in a personalized way to your alert Network members."

alert Events""alert Events lists upcoming Facebook Events, provides RSVP capabilities and maps them to each of your alert Network members."

alert News""alert News is used to deliver wall posts and personalized messages to all of your alert Network members."

The alert Application: Includes four primary areas of user content and functionality "


Alert News personalized for a Member in Barcelona"

Alert News personalized for a Member in Beijing"

Alert News personalized for a Member in Washington DC"

MicroStrategy Confidential. Distribution Prohibited without Prior Authorization 21"

alert Offers!


Alert Menu presents a menu of ongoing products, services, and content exclusively available to your members."

Each member will see their own personalized menu based on their segment and location."

Alert Menu!

Menus can be personalized by varying:"

• which items are offered"• what prices are charged"• the order of presentation"


The Alert Menus Can Provide a Wide Range of other Content and Member Functionality!Menu" Surveys"Video Q&A"


Enterprise Applica>ons and Facebook Apps Exist in Separate Ecosystems and Are Not Integrated

Facebook!

Facebook APIs

Relational Data Warehouses"

Enterprise IT Environment"

Other SW Platforms

(ORCL, MSFT, SAP, IBM)"

Enterprise Marketing, Sales, and Service Applications!Operational Apps" Physical Processes"Intelligence Apps"

MicroStrategy Platform"

•  Security, Privacy •  Operations Mgmt •  Disaster Recovery •  Master Data Mgmt •  Sarbanes Oxley •  Legal Regulations •  Audit Controls"

New Media, Advertising!

Electro/Mechanical e.g., Cash Registers,

Phones, Paper"

Social Applications"

Business, Legal, and Transactional

Constraints Constitute a Barrier to Integration !


Customer Relationship Management

Enterprise Attributes"SKU"

Category"Size"Color"

Store Location"Call Center"Catalog ID"

Vendor"Employee"

Purchase History"Time"


Standard Facebook Information"

MicroStrategy-Enriched Facebook

Information"

Enterprise Metrics"Revenue"Quantity"

Profit"Cost"

Return Amount"Inventory On-Hand"

# Store Visits"# Website Visits"

Online Share"Click-Through Rates"


• 

Do you really want to miss this boat?

Intelligent Social Media Marketing, Management and iCommerce Platform for Retail

Business

Transcript of Intelligent Social Media Marketing, Management and iCommerce Platform for Retail