Intel Confidential — Do Not Forward

The Intelligent Retail StoreUsing Intel-based solutions to streamline retail operations and enhance customer experiences

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Retail Is Changing Dramatically Retailers have ALWAYS had to adapt to

changing market conditions Today MORE changes are occurring MORE

rapidly: eCommerce, mobile, social, generational Every kind of retailer is impacted:

Neighborhood and mall Specialty and Big Box Food, clothing, electronics…

Retailers that take the right steps to adapt to the new marketing conditions have a huge opportunity.

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What is Today’s Retail Environment Multi-channel: Consumers don’t see “channels”; they want service,

selection, great prices online, in store, via mobile, etc. Empowered Consumers: They have access to as much/more information

than in-store sales associates; they trust peers via social media more than brands.

eCommerce Sets the Pace: Although still a small share of overall sales, ecommerce vendors set the pace with huge selection, 24/7 availability, tailored content, crowd- sourced advice.

Data is Critical: Intuition can only take you so far. You need data to know what’s trending, what’s profitable; provide personalized service; maximize efficiency, inventory, etc.

These trends are here to stay. Brick and mortar retailers who ignore them will fail. Are you ready?

Talk to Retail “Hot Buttons”

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Cross-channel POS. enabling people to buy, take delivery or return a product across all channels.

Mobile apps integrated with signs and POS; Fast account lookups via kiosks and tablets.

Digital signs, kiosks, magic mirrors to create a “wow” experience and deep dive into information.

Enhancing Customer Experience

Personalizing Customer Engagement

Seamless Shopping

Cross-channel inventory management to cut losses on

out-of-stocks and discounts on overstocks.

Inventory Distortion

Showrooming

Signage and kiosks that facilitate highly-focused, highly-interactive presentations and product tours.

Anonymous viewer analytics to get real time data on customer counts, gender, age, location in store.

Digital signage and electronic shelf labels for adapting promotions and pricing on the fly.

Tablets and other connected mobile devices for sales associates to check inventory & process

orders.

Empowering Sales Associates

Responding to the Unexpected

Capturing Analytics

Multiple layers of protection against data loss and unauthorized access.

Security

Creating the infrastructure that delivers ongoing competitive performance.

Creating an Information-rich Store

What Must Retailers Do…

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Adapt to a more complex customer journey—online, mobile, social and in-store

Enhance every customer touch point Create an “information-rich” environment to match what’s online

Retailers today must use technology to:

read review

s

shop on

website

buy item

watch tutorial

like us on

facebook

view print ad

watch youtube

commercial

watch video

on phonesearch

demo product in store

compare shop online

Intelligent Systems in Action in Retail (1):

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Customer browses online, sets up in-store

appointment

Mobile app sends reminders, provides

directions

Digital sign greets customer and offers targeted

promotions

In-store kiosk showcases

inventory in-store and online

Magic mirror uses RFID technology to trigger videos

Tablet enables sales associate to

offer advice, transact sale

Enhancing the

Customer Journey

Intelligent Systems in Action in Retail (2):

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Meteorological data shows a major storm

coming

Inventory data on storm related

items is analyzed

Digital signs broadcast storm

information, sales options

Sales associate tablets show

weather updates, suggested purchases

Electronic shelf labels are

updated for storm-related promotions

Data from checkout goes to stockroom and warehouses

Responding

Dynamically to

Market Condition

s

Intelligent Systems in Action in Retail (3):

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Store launches buy online/

pickup in store campaign for a hot new device

Data goes to in-store signage

network to launch promotions on

related products

Impulse-buying accessories are positioned near pickup location

Kiosks offer videos for setup & cross-selling of related

systems

Sales associates can use tablets to

process sales, check inventory

Consumers can checkout all purchases,

returns at any POS

Cross Channel Promoti

on

Connected, Intelligent Solutions

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Integrated retail solutions can play a central role in sales, marketing, pricing, inventory control and customer service.

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Addressing Top Challenges in Restaurants Increasing Revenues – Repeat Customers through better

experiences Operational Efficiency – Reducing inventory needs, staff

management Minimizing Losses – Preventing spoilage and theft

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POS: Integrated and Mobile

A New Generation of Mobile POS SolutionsPOS capabilities can be implemented on tablets, smartphones and other mobile devices, integrate with systems for accounting, inventory management, pricing, purchasing and more.

Transact sales anywhere in the store

Not standalone—providing real-time support for inventory, pricing, accounting

Track and support loyalty, support upselling

A critical in-store touchpoint is being re-invented

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Digital Signage/Kiosks

Replacing posters and static displays

Easy to update content – meet changing business requirements (e.g., weather, demographics)

Touch-screen and analytics make it possible to use signage to deliver engaging, interactive experiences

Attracting customer attention & driving more business

When customers enter a store, a wayfinder or digital sign gets their attention and motivates them to buy by simplifying access to inventory and showing directed, personalized information while respecting viewer privacy.

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Security & Surveillance

Image quality is much higher View security footage on any device Integration with other systems Video analytics

Digital technology has transformed video surveillance

Security systems are not just about security. Retailers can use footage to analyze store traffic, hot points, buying patterns and more.

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New Networked-attached StorageMore customer facing systems increase data storage needsA new generation of Network-attached Storage Devices: Shared over a a network. Easily scalable Designed for non-technical

users.

This makes it easier and more cost-effective to provide access to a central database to a wide range of associates, partners, vendors, etc.—making it attractive for retailers.

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Managing Content at Every Touchpoint You need to get the right content at each touchpoint

and manage it over time Intel® Retail Client Manager: A solution for

determining what content should appear, when and for how long

POS, Mobile POS, Kiosks, etc. — these are all « touchpoints »

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Gathering Anonymous Customer Analytics

Optical sensors (i.e., a webcam) Analytics software — Intel AIM Suite: gathering data on

customer demographics gender and age data

Gather information for planning and marketing:

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Remote Management Digital touchpoints can be managed remotely Intel® AMT can fix a wide range of issues even when the

operating system is down KVM redirection—control signs remotely Proof-of-play

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Why an Intel-based Solution? Selection User Experience Total Cost of Ownership Enhanced Capabilities

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Optional Slides.

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