Intellact + Brand Communities/Centrifuge 2015
-
Upload
jeff-dickey -
Category
Data & Analytics
-
view
124 -
download
0
Transcript of Intellact + Brand Communities/Centrifuge 2015
IntellAct+
Brand Communities/Centrifuge
Intelligent Actions In
Omnichannel Data & Analytics
Jeff Dickey
(530) 848-8869
Consumer
Internet
Mobile
Social
Consoles/Appliances
Print/Tablet
In-Store
Omnichannel Marketing Requires Intelligent
Actions…IntellAct
IntellAct+
Brand Communities/Centrifuge
IntellAct is a multi-tenant platform that provides brands and
brand marketers collaboration tools merged with data, analytics,
measurement and metrics. This is accomplished in conjunction with
our Brand Communities/Centrifuge (BC/C) data/analytics engine.
BC/C applies quantitative analysis, attribution and other science
across disparate datasets to discover and render actionable insights
applicable across marketing/advertising, merchandising, promotion
and IT channels.
IntellAct
+ Brand Communities/Centrifuge
The BC/C platform takes statistical analytics and methodologies and
applies them designated business issues such as ROI on marketing
and advertising dollars against hard client data such as sales or
market share, forecasting and customer segmentation
BC/C is the world’s first DIY “cause and effect” software platform
allowing LIVE data analytics to increase gross margins through
savings, maximization of ROI, etc.
IntellAct + BC/C EcosystemOmnichannel marketing/advertisng will be driven by a ‘Retail 3.0’ mentality. Marketing planning,
technology platforms, data streams, content, merchandising and analytics must operate
seamlessly & intelligently.
BC/C Normalizes Multiple Data Sources
Sales – POS/eCommerce
Market Share/Awareness
Inventory
Net Marketer Scores
Social analytics
Marketing Activities (Above and below the line advertising, on line, sponsorships, promotions etc)
Outside sources (Such as weather, consumer confidence, GDP, interest rates, Nielsen, Scarborough, Simmons, etc)
Other
BC/C Integrates Marketing, Promotion, Merchandising &
Analytics
Big Data Analytics has been seen as too hard, too expensive, too slow and or outsourced to non-industry experts/data scientists to interpret and report on. BC/C has changed this forever.
BC/C is both a desktop and/or cloud-based analytics and search machine learning software system.
BC/C operates as an automated self-service software platform that is highly scalable and extensible.
BC/C has an advanced cause and effect analysis (and forecasting) capability. Its algorithms uniquely determine which particular factors (e.g. double our TV ad spend, competitor lowers prices) have had - or will have predictively - the most causal impact on ROI, sales volume, market share, etc.
The BC/C learning algorithms and artificial intelligence - supporting advanced causal inference techniques - ensure it continually improves accuracy and relevance for users.
BC/C works in a coordinated and cumulative way over two main modules on a common platform: the Centrifuge42™ tiered causal analytics module, and the BC Data Library, enabling clients to share data on a permissions-based access system.
BC/C can be operated by existing personnel and does not require significant investment in data scientists and analysts to use effectively or interpret output.
BC/C enables advertising, marketing and communications companies to build their own practice and client offering with relatively low upfront investment and low operating costs.
And much, much more...
The IntellAct + BC/CO Omnichannel Matrix
Action
Rendering & Display
Actionable Intelligence
Third Party Data Integration
Measurement
Attribution & Insights
Retail DevicesConsumer Devices
eCommerce POS
PaaS
IaaS
SaaS
Client Portal Company Portal3 3rd Party Vendor
Portal
RTB/DSP
Interface
Packaged Applications
….
Application Servers Database Servers Video Conferencing Servers
Storage SystemOperating System
Hypervisor
Cloud Infrastructure
VM Provisioning & Elastic Scalability
Failover, Backup & DR
Monitoring & Metering
Custom Applications
UI + Portal ServiceMetering
Authentication and Authorization
User and Organization Management
Multi-Tenancy Services
(All available through Web Interface)
Application Services (Deployable on IDIVA Cloud)
App Server Database Search
Video/Audio Conversation ServiceDocument
Management Service
Rules Engine AI Integrations Reporting Engine
BC/C iOS BC/C Android
IntellAct + BC/C Technology Overview
SaaS + PaaS + IaaS
BC/C Product Development
BC/C customers can leverage a substantial number of external strategic relationships
and partnerships to create valuable insights and opportunities and more rapid
acceptance and growth. BC/C allows customers to rebrand our platform to customize
their input and output, as well as its look and feel. The categories of these
relationships and partnerships include, but are not limited to:
Business intelligence platforms
Social business intelligence technologies & insights
Brand and shopper marketing consultancies
Brand & retail consultants
Retail system suppliers & integrators
Data/Analytics/Measurement/Metrics suppliers
Vizualization & infographics suppliers
Other