Intel APJ Enterprise Summit

RK HiremaneRegional Director

Datacenter & IoT Product Marketing, APJ

A look Ahead: Confident Predictions

New generations: Born connected

Healthcare and EducationFor Billions of PeopleRise of mega cities

10Bn people by 2050, 1 PlanetPressure on resources

RelentlessCyber Threats & Privacy Concerns

2

3

Re-Imagine the Data Center

Become Smart –Sense, Predict, Act

Trust and Security

Data –Storage, Analytics

Technology Impact

End to End

Big Data Services & APIs

Analytics Visualization

Operations Management

Bringing the CloudTo the Edge

Data pipe

“Things”Intelligent and Secure

Gateway Platforms

Cloud: Re-envision Your Data Center

Software Defined Infrastructure Simplified, Elastic, Interoperable and Built on Open Industry Standards

Rapid, Efficient & Agile Online Service Delivery

Imperative #1:

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SDI: The Evolution of InfrastructureA world where the application defines the system

Storage Application

Network Application

Traditional Hardware

One applicationper system

One applicationper virtual system

ApplicationsDEFINE the system

Compute Application

Abstracting the Hardware

APP BAPP A APP C

VM Manager

COMPUTENETWORK

Abstracting the Datacenter

STORAGE

Application A Application B

Resource Pool

Foundations to SDI

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Flexible

Resource Pools NETWORK STORAGE SERVER

2Intelligent

Orchestration ORCHESTRATION SOFWARE

Cloud Services &

Applications3

Power Performance ThermalsSecurity Utilization

1

Trust

Performance

Public

Application Workloads & Data

Private

Physical and virtualized machine management

Running Enterprise Workloads in the Cloud

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Enterprise Workloads Require Service Assurance

CPU IOPS Memory Memory b/w CPU cache Instruction set

Capability Capacity Consumption Availability Resilience

DATA REGULATIONS

LEGACY

WORKLOADS

Telemetry is hiddenCOMPLIANCE

Is my workload running on trusted

infrastructure?

How do I avoid noisy neighbors?

Will my workload get

expected compute cycles?

Service Assurance for Enterprise Workloads

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Policy based automationDynamic provisioning and service assurance

Intel® DCM: Service Assurance Administrator

A utility suite of software to enhance an Open Stack cloud infrastructure delivering efficiency, consistency, and trust

Comprised of• Agents deployed on each compute node that collect and report key

metrics on the node’s trust level and performance• SAM controller to optimize workload placement using the deep

platform telemetry from the agents• Scheduler plug in extends the capabilities of Nova by extending the

flavor definitions to specify service level objectives

New: Intel® DCM: Service Assurance Administrator v1.0

Compatible with Openstack 2013.1 and 2013.2 (Grizzly and Havana releases), 2014.1 (Ice House) in the next release

*Other names and brands may be claimed as the property of others.

IoT: Become Smart – Sense, Predict, Act

Open, “Smart”, Secure, End to End solutions with a focus on Industrial, Transportation and Smart Cities

Imperative #2:

End-to-end Intelligence and Analytics

• Insights and predictions drive "new economy" services (industrial, transportation, smart cities)

• Secure data transfer

• Safe and optimal use of resources

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Gateways and Solution Alliance

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Analytics: Data is the New CurrencyImperative #3:

Enable an Open, Interoperable Analytics Infrastructure and Data Platform

Breakthru Innovations and Discoveries• Real-time insights • Structured and Unstructured Data• Scalable systems on demand• High Performance & Data Intensive• Affordable

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Big Opportunity: Extract value from data

x =

THINGS DATA VALUE

Revenue Growth

Cost Savings

Margin Gain

50 Billion 35 ZB

Big Picture: Datacenter Inflection

Cluster to CloudASIC to IA/Fabric

3Big Data4

Physical to VirtualSW-only to HW-assisted2

2010 2011 2012 2013

Public

Private

2008 2009 2010 2011 2012 2013

Virtualized

Nonvirtualized

RISC to IAUNIX to Linux

1

Linux/x86 Units

UNIX/RISC units

2000 20132001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 20120

Intel Confidential — NDA ONLY

“In 2000 Intel saw Linux coming & invested in heavily in Red Hat; in 2005 we saw virtualization happening and invested in VMware; in 2008 we started investing heavily in hyper-scale computing.

We think big data & Hadoop will dwarf all of them.”

Diane Bryant, SVP & GM

Data Center Group, Intel

Faster Insights, Better Security, Less Complexity

• Maintain an open horizontal platform for big data

• Continue to enhance Apache Hadoop and related projects

Accelerate innovation via open source software

• Optimize performance across compute, storage, & network

• Ensure platform security, enhanced by hardware

Enable CDH to run best on IA

• Establish usage models and industry standard benchmarks

• Develop reference architectures and industry-wide solutions

Foster evolution of big data ecosystem

Security: Trust at the Heart of Your Brand IdentityImperative #4:

Guard against Fraud, IP Loss & Privacy Threats

• Headline news – Target, South Korea

• Big scale attacks, Crime-as-a-service, Cyber warfare

• Below the O/S, Ransom-ware

• >15Bn attack surfaces by 2020

Intel Security: Ubiquitous Security and Identity Protection Across ALL Our Computing Platforms

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Holistic View

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Common Security Standards & Broad Industry Collaboration

Hardware-enhanced security + software & services key to achieve mission

Secure Cloud Data CentersInfrastructure & data protection,

audit/compliance

Secure the DevicesIdentity & data protectionSecure the Connections

Apps, data, traffic

Intel® VT, Intel® TXT, Intel® AES-NIMcAfee MOVE Anti-Virus

McAfee Application & Change Control

McAfee Cloud Security Platform

McAfee ePO

McAfee GTI

McAfee NS Series

Intel Expressway Appliances

Intel® Identity Protection Technology

McAfee Identity ManagerMcAfee Deep Defender

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Re-Imagine the Data Center

Become Smart –Sense, Predict, Act

Trust and Security

Data –Storage, Analytics