Integrating the Arts into the Retail environment
-
Upload
dominic-rodgers -
Category
Business
-
view
220 -
download
2
Transcript of Integrating the Arts into the Retail environment
![Page 1: Integrating the Arts into the Retail environment](https://reader033.fdocuments.net/reader033/viewer/2022051617/55a582081a28abc2208b4573/html5/thumbnails/1.jpg)
Artworks X Retail
How to bring the arts into retail environments
![Page 2: Integrating the Arts into the Retail environment](https://reader033.fdocuments.net/reader033/viewer/2022051617/55a582081a28abc2208b4573/html5/thumbnails/2.jpg)
Architecture
As competition increases, it’s more important to stand out.
Not just by being different, but by being ‘on brand’
Yet it’s currently normal to see this:
![Page 3: Integrating the Arts into the Retail environment](https://reader033.fdocuments.net/reader033/viewer/2022051617/55a582081a28abc2208b4573/html5/thumbnails/3.jpg)
![Page 4: Integrating the Arts into the Retail environment](https://reader033.fdocuments.net/reader033/viewer/2022051617/55a582081a28abc2208b4573/html5/thumbnails/4.jpg)
Working with architects can open up exciting opportunities to develop spaces, which:
● Fit brand style and values● Attract attention and engagement● Start conversation and create memorable
consumer experiences
![Page 5: Integrating the Arts into the Retail environment](https://reader033.fdocuments.net/reader033/viewer/2022051617/55a582081a28abc2208b4573/html5/thumbnails/5.jpg)
![Page 6: Integrating the Arts into the Retail environment](https://reader033.fdocuments.net/reader033/viewer/2022051617/55a582081a28abc2208b4573/html5/thumbnails/6.jpg)
![Page 7: Integrating the Arts into the Retail environment](https://reader033.fdocuments.net/reader033/viewer/2022051617/55a582081a28abc2208b4573/html5/thumbnails/7.jpg)
Events
Culture knows how to draw the crowds and keep them there.
Think of your customers as an audience not just people buying from you.
Find artists your audience will love.
![Page 8: Integrating the Arts into the Retail environment](https://reader033.fdocuments.net/reader033/viewer/2022051617/55a582081a28abc2208b4573/html5/thumbnails/8.jpg)
Standard Hotel X John Legend
![Page 9: Integrating the Arts into the Retail environment](https://reader033.fdocuments.net/reader033/viewer/2022051617/55a582081a28abc2208b4573/html5/thumbnails/9.jpg)
Coke Zero
![Page 10: Integrating the Arts into the Retail environment](https://reader033.fdocuments.net/reader033/viewer/2022051617/55a582081a28abc2208b4573/html5/thumbnails/10.jpg)
Hospitality
Create a space in-store for your “audience” to relax and spend time.
Take note of hotels, shared office spaces, memberships clubs.
Make stores into destinations
![Page 11: Integrating the Arts into the Retail environment](https://reader033.fdocuments.net/reader033/viewer/2022051617/55a582081a28abc2208b4573/html5/thumbnails/11.jpg)
Team
Creating impressive spaces for the “audience” is half the work
The strongest link to customers is through staff
You can’t force your staff to be “on form”
![Page 12: Integrating the Arts into the Retail environment](https://reader033.fdocuments.net/reader033/viewer/2022051617/55a582081a28abc2208b4573/html5/thumbnails/12.jpg)
![Page 13: Integrating the Arts into the Retail environment](https://reader033.fdocuments.net/reader033/viewer/2022051617/55a582081a28abc2208b4573/html5/thumbnails/13.jpg)
Creating a space staff feel valued in makes a huge difference
Take inspiration from an orchestra, or theatre “company” to create a sense of team work and inclusion
![Page 14: Integrating the Arts into the Retail environment](https://reader033.fdocuments.net/reader033/viewer/2022051617/55a582081a28abc2208b4573/html5/thumbnails/14.jpg)
Purpose
Work out a sense of purpose
Something bigger than the company and the “audience”
Like for like retail is becoming popular. Take inspiration from Tom’s Shoes
![Page 15: Integrating the Arts into the Retail environment](https://reader033.fdocuments.net/reader033/viewer/2022051617/55a582081a28abc2208b4573/html5/thumbnails/15.jpg)
![Page 16: Integrating the Arts into the Retail environment](https://reader033.fdocuments.net/reader033/viewer/2022051617/55a582081a28abc2208b4573/html5/thumbnails/16.jpg)
This adds another dimension to staff’s feeling of value
Gives a story to tell
Creates attachment and positive sentiment amongst customers
![Page 17: Integrating the Arts into the Retail environment](https://reader033.fdocuments.net/reader033/viewer/2022051617/55a582081a28abc2208b4573/html5/thumbnails/17.jpg)
CAO
One of the best ways to curate collaborations with artists is to appoint a Chief Arts Officer who can ensure● Brand stewardship● Creative innovation● Sourcing artists● Relationship with artists