Integrating Social Integrating Social Media with your Media with your

Traditional Marketing Traditional Marketing MixMix

ByByDeepak GuptaDeepak Gupta

Product Camp So Cal Product Camp So Cal 2/27/20102/27/2010

2

Integrating Social Media with your Integrating Social Media with your Traditional Marketing MixTraditional Marketing Mix

As a product manager, you are given the job to As a product manager, you are given the job to execute and deliver on your company’s marketing execute and deliver on your company’s marketing strategy and goals. And based on your budget, you strategy and goals. And based on your budget, you are provided with an arsenal of traditional tactics:are provided with an arsenal of traditional tactics:

Radio TV Print PR

3

Integrating Social Media with your Integrating Social Media with your Traditional Marketing MixTraditional Marketing Mix

In today’s world, these tactics may not be as In today’s world, these tactics may not be as effective from an ROI standpoint without including effective from an ROI standpoint without including Social Media elements: Social Media elements:

4

Integrating Social Media with your Integrating Social Media with your Traditional Marketing MixTraditional Marketing Mix

Some Social Media elements include:Some Social Media elements include:

Search Engine OptimizationSearch Engine Optimization LinkedInLinkedIn FaceBookFaceBook TwitterTwitter YouTubeYouTube Blog/RSSBlog/RSS Google AdWordsGoogle AdWords Many others including DIGG, StumbleUponMany others including DIGG, StumbleUpon

5

Integrating Social Media with your Integrating Social Media with your Traditional Marketing MixTraditional Marketing Mix

When implemented correctly, Social Media can:When implemented correctly, Social Media can:

Help build your brand and increase awarenessHelp build your brand and increase awareness Increase market shareIncrease market share Increase salesIncrease sales Help you listen to your consumersHelp you listen to your consumers Engage in meaningful conversations with your Engage in meaningful conversations with your

consumersconsumers Build online communitiesBuild online communities

Let’s look at this a bit more . . . .Let’s look at this a bit more . . . .

6

Integrating Social Media with your Integrating Social Media with your Traditional Marketing MixTraditional Marketing Mix

The Conversation:The Conversation:

7

Integrating Social Media with your Integrating Social Media with your Traditional Marketing MixTraditional Marketing Mix

Inbound marketing is key to successful Social Media Inbound marketing is key to successful Social Media implementation:implementation:

Offer original contentOffer original content Offer compelling contentOffer compelling content Call to actionCall to action Make your information shareableMake your information shareable Provide a reason for consumers to care about Provide a reason for consumers to care about

youyou Educate your consumersEducate your consumers

8

Integrating Social Media with your Integrating Social Media with your Traditional Marketing MixTraditional Marketing Mix

So, how does one implement Social Media?So, how does one implement Social Media?

I leave it up to you.