MARKETING 160 - Vancouver Island University 160 - M… · PPT file · Web view2018-02-07 ·...

MARK 160MID TERM FEEDBACK FORMS

• You may use either pen or pencil.

• There are two sides to the survey.

• FILL ENTIRE BUBBLE for each response. The scanning software cannot recognize check marks or X’s.

• For open-ended responses on page 2, bear down hard. Light writing is unreadable for the scanner.

MARKETING 160 – MODULE 4SEGMENTATION, TARGETING,

POSITIONING AND MARKETING INFOWith Duane Weaver

Please organize yourself into your team tablesPrepare for iRAT

MODULE FOURMARKETING MIX, MKTG. ENVIRONMENT AND

MKTG. INFO…BUILDING A SITUATIONAL ANALYSIS• iRAT• tRAT• Write Appeals• Situational Analysis Feedback• Team Exercise 1 – Targeting Segments• BREAK • Team Exercise 2 – Positioning Statements• Exercise 3 – Team Plan: Market Segmentation and Targeting• REVIEW QUESTIONS – prep for term test• Next class TERM TEST and Exercise 4 – Team Plan: Positioning

OUTLINE iRAT tRAT APPEALS BREAKFeedback EXERCISE 1 EXERCISE 2 EXERCISE 3REVIE

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I-RAT• You will have 8 minutes to complete the 10 question individual Readiness

Assessment Test


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I-RAT

7:006:306:005:305:004:304:003:302:302:001:301:000:303:00TIMES UP!8:00OUTLINE iRAT tRAT APPEALS BREAKFeedback EXERCISE 1 EXERCISE 2 EXERCISE 3

REVIEW

TIME IS UP!

I-RAT


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T-RATTEAM READINESS ASSURANCE TEST

YOU WILL HAVE 8 MINUTES


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DECREMENTAL SCORING OFTEAM RAT

• Remember time is limited!

• Right answer on: • 1st try = 10 points• 2nd try = 5 points• 3rd try = 2 points• 4th or 5th try = 0 points

Don’t find the correct answer on the first try? Keep discussing and scratching to earn partial

creditOUTLINE iRAT tRAT APPEALS BREAKFeedback EXERCISE 1 EXERCISE 2 EXERCISE 3

REVIEW

T-RAT

7:006:306:005:305:004:304:003:302:302:001:301:000:303:00TIMES UP!8:00OUTLINE iRAT tRAT APPEALS BREAKFeedback EXERCISE 1 EXERCISE 2 EXERCISE 3

REVIEW

TIME IS UP!

T-RAT

SCORING YOUR TEAM RAT


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• Right answer on first try = 10 points• Right answer on second try = 5 points• Right answer on third try = 2 points• Right answer on fourth or fifth try = 0 points

KEEPING TRACK

Please enter your iRAT and tRAT scores on the sheet provided in your team folder


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HOW DID YOUR TEAM DO?

•TEAM SCORES?


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10 MINUTESAppeals Process• You can appeal AS A TEAM any questions that you

believe were misleading, unfair, or inaccurate.• OPEN BOOK • Appeal must be IN WRITING (see appeals forms in

your folder)• Include reasons and CITE EVIDENCE from the text

to support your argument…OR…• If your appeal is based on misleading language in

the question, you must include ALTERNATE QUESTION WORDING.


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MODULE FOURFEEDBACK – SITUATIONAL ANALYSIS

TRADE YOUR TYPE WRITTEN SITUATIONAL ANALYSIS WITH ANOTHER TEAM• Based on what you read and learned last week about what makes for a good

situational analysis fill out the FEEDBACK form handed to your team (one sheet per team).

• IDENTIFY THE THREE BEST COMPONENTS OF the other team’s situational analysis that you all feel the team has done WELL

• IDENTIFY a GAP (if there is one) that as a team you feel is missing….provide a recommendation on how they could best fill that void.


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MODULE FOURTEAM ACTIVITY 1 OF 4

TEAM ACTIVITY – TARGET MARKET:

• Be prepared to REVEAL your BEST choice of target market example at the same time.

• You will have 15 minutes to complete this exercise.


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TEAM ACTIVITY – TARGET MARKET:

LET’s REVEAL in 3, 2, 1…


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BREAK TIME• TODAY we will BREAK for 10 minutes


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MODULE FOURTEAM ACTIVITY 2 OF 4POSITIONING STATEMENT

COMPLETE TEAM ACTIVITY:

• Read the handouts regarding positioning statements. As a team from the choices provided (A through H) select the BEST example of a positioning statement. Be prepared to explain to the class why you feel that is the BEST one.

• Select the one you feel is the BEST positioning statement.

• Use the letters marked: A, B, C, D, E, F, G, H to REVEAL your choice.

You have 20 minutes to decide.


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MODULE FOURTEAM ACTIVITY 2 OF 4POSITIONING STATEMENT

LET’s REVEAL OUR ANSWERS (A, B, C, D, E, F, G, H)

on 3, 2, 1….


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COMPLETE TEAM ACTIVITY: Market Segmentation and Target Marketing– Building Our Plan

1. Follow the guidelines provided in class on the green sheet about Targeting.

2. Take the class time to collate your market data analysis you have gathered as a team.

3. As a team agree on the characteristics you will use to segment your market. (You should have at minimum at least 3 segments) Remember to use more than one form of segmentation (Demographic, Geographic, Psychographic and Behavioural).

4. Next class you will have time to develop a positioning statement and start thinking about your market strategy.


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• From our discussions today are there any further items about situational analysis that are still murky that you would like to discuss?

MODULE FOUR REVIEWAND TERM REVIEW


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COMPLETE TEAM ACTIVITY: Positioning– Building Our Plan

For EXERCISE 4 – Positioning• Please use the lessons learned last class to build your positioning statement

and review the sample marketing plan for examples of how to present your position in the market (from the customer’s point of view).

• Note: Graphs and charts can be very helpful to communicate your reflections.

• Bring a type written version to our Feb. 20th class.

MARKETING 160 - Vancouver Island University 160 - M… · PPT file · Web view2018-02-07 ·...

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Transcript of MARKETING 160 - Vancouver Island University 160 - M… · PPT file · Web view2018-02-07 ·...