Integrating Digital Innovation into Marketing DNA
11
Driving Digital Innovation From Within Tina Wung Director, Digital Strategy Anheuser-Busch InBev @tina_wung
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Transcript of Integrating Digital Innovation into Marketing DNA
Driving Digital Innovation
From WithinTina Wung
Director, Digital Strategy
Anheuser-Busch InBev
@tina_wung
#SFsummit
We did it by building the right infrastructure.
DEDICATED DIGITAL STRATEGY, INNOVATION & EXECUTION TEAMS
SUPPORTING MARKETING, TRADE, AND INTERNAL TECHNOLOGY
#SFsummit
In conclusion:
Set a vision.Build the right infrastructure.
Mandate an innovation mindset.Test and learn.
Challenge your team.Let go.