CREAX INNOVATION WORKSHOP

Intro

Innovation WHY & WHAT

Defining innovation - Value mapping

Cross-industry innovation – Technology DNA

DNA Analogy

NOT NEW,BUT NEW FOR YOU

CREAXSome Clients

research & creativityto boost innovation

Business

Science Design

CREAXMultidisciplinary team

CREAXToolbox

PATENTDATA

SCIENTIFICLITERATURE

EMERGINGTECHNOLOGIES

ADVANCEDWEB SEARCH

CREAXKnowledge databases

WHY

Functions remain-

Solutions change

WHAT

I

WHAT DO I WANT FROM ?

PERFORMANCE HARM INTERFACE COST

▪ present an image

▪ bright

▪ sharp

▪ play sound

▪ …

▪ hot

▪ loud

▪ object(s) in front

of projection

▪ …

▪ easy setup

▪ simple interface

▪ nice design

▪ cable +

connector

▪ remote

▪ …

▪ product cost

▪ energy use▪ bulb life

▪ long lasting

▪ …

PERFORMANCE HARM INTERFACE COST

INNOVATIONValue Creation

PERFORMANCE HARM INTERFACE COST

PERFORMANCE HARM INTERFACE COST

PERFORMANCE HARM INTERFACE COST

PERFORMANCE HARM INTERFACE COST

Value mapping Is a first abstraction tool.It defines a product according to:PERFORMANCE, HARM,INTERFACE & COST.

PERFORMANCE HARM INTERFACE COST

HOW

CROSS - INDUSTRY LEARNING

“Good artists copy, great artists steal.

We’ve always been shamelessabout stealing great ideas.”

Steve Jobs, 1996

HOLLOW

IMPERMEABLE

TRANSPARENT

ROUND

RIGID

FLAT (BOTTOM)

TASTELESS

BRITTLE

TO CONTAIN/MOVE LIQUID

TO HOLD LIQUID

TO INDICATE

TO FIT HAND / MOUTH

TO KEEP SHAPE

TO STAND

TO AVOID PALATE CONTAMINATION

TO BREAK

PROPERTIES FUNCTIONS

FUNCTIONS vs PROPERTIESWHAT MUST IT DO? WHAT IS IT MADE OF?

1. ANALOGY 2. VARIATION

FIND

SIMILAR

PRODUCTS

CHANGE

THE DNA

FUNCTIONS vs PROPERTIESWHAT MUST IT DO? WHAT IS IT MADE OF?

1. ANALOGY

FIND

SIMILAR

PRODUCTS

We want a backpack to be:HollowLightStrongRip proofFlexibleComfortablesoftWaterproofUV proofadjustable…

What else has some of these properties?And don’t say other backpacks.

Dyneema: This ultra strong & light textile has been used for a while in sails.

Hyperlite now uses dyneema for their mountaineering gear

To supportThe Burton snow-binding is based on the Herman Miller chair.

To provide flowThe shark’s flexible, textured skin provides excellent flow under water.

… Something speedo noticed.

FUNCTIONS vs PROPERTIESWHAT MUST IT DO? WHAT IS IT MADE OF?

2. VARIATION

CHANGE

THE DNA

shape porosity

to roll

to handle, to prevent injury

to grip

to self inflate

to improve airflow

surface automation

Function

Property

Conclusion:take aways & recommendations

preparation:Decide on your focus

STEP 1:Abstract your productThink in properties & functions, not in products.

STEP 2:Find similar products

STEP 3:Variate the properties

STEP 4:Combine ideas into concepts

STEP 5:Rinse and repeat

JUST DO IT

Mathieu MottrieManaging Partner - CEOm@creax.com+32 475 84 26 39