Promoting Products Using Interactive and Integrated Marketing Communications.
Integrated vs Interactive Marketing Communications
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What does the “i” stand for? Integrated Marketing Communications and Interactive Marketing Communications defined June 12, 2013 Lindsey Fair Download slides (with notes) at www.lindseyfair.ca
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Transcript of Integrated vs Interactive Marketing Communications
![Page 1: Integrated vs Interactive Marketing Communications](https://reader034.fdocuments.net/reader034/viewer/2022051323/54bba66d4a79597b048b45ff/html5/thumbnails/1.jpg)
What does the “i” stand for?
Integrated
Marketing
Communications
and Interactive
Marketing
Communications
definedJune 12, 2013
Lindsey Fair
Download slides (with notes) at www.lindseyfair.ca
![Page 2: Integrated vs Interactive Marketing Communications](https://reader034.fdocuments.net/reader034/viewer/2022051323/54bba66d4a79597b048b45ff/html5/thumbnails/2.jpg)
Integrated Marketing Communications
The coordination of various forms of marketing communications into a unified program that maximizes impact on consumers and other types of customers.
![Page 3: Integrated vs Interactive Marketing Communications](https://reader034.fdocuments.net/reader034/viewer/2022051323/54bba66d4a79597b048b45ff/html5/thumbnails/3.jpg)
Integrated looks like this..
![Page 4: Integrated vs Interactive Marketing Communications](https://reader034.fdocuments.net/reader034/viewer/2022051323/54bba66d4a79597b048b45ff/html5/thumbnails/4.jpg)
Why Integration? 7 reasons..
The main reason? Because of this.
![Page 5: Integrated vs Interactive Marketing Communications](https://reader034.fdocuments.net/reader034/viewer/2022051323/54bba66d4a79597b048b45ff/html5/thumbnails/5.jpg)
![Page 6: Integrated vs Interactive Marketing Communications](https://reader034.fdocuments.net/reader034/viewer/2022051323/54bba66d4a79597b048b45ff/html5/thumbnails/6.jpg)
Interactive Marketing Communications
monologue vs dialogue
![Page 8: Integrated vs Interactive Marketing Communications](https://reader034.fdocuments.net/reader034/viewer/2022051323/54bba66d4a79597b048b45ff/html5/thumbnails/8.jpg)
integrated media
interactive messaging