INTEGRATED MARKETING EARN VALUE EXAMPLES 2012/13 Melanie Tsao
INTEGRATED MARKETING EARN VALUE EXAMPLES 2012/13 Melanie Tsao
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INTEGRATED MARKETING
EARN VALUE EXAMPLES 2012/13Melanie Tsao
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SKYWIRE LIVE WITH NIK WALLENDA
• Up to 40,000+ tweets per minute• Generating 1.3 million tweets night of Premiere• 700,000+ tweets in total• Total Tweets for the Day resulted in 1.22 billion impressions• 1.5 million streams on Discovery.com• #Skywire generating 1 million mentions• “Skywire Live with Nik Wallenda” drove 71% of all social media comments
surrounding TV Primetime
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SKYWIRE LIVE WITH NIK WALLENDA
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SKYWIRE LIVE WITH NIK WALLENDAPresented by Mitsubishi
SKYWIRE SWEEPSTAKES: Win a 2014 Mitsubishi Outlander
Preview Promo here: http://www.youtube.com/watch?v=3xnxH4YrSUg
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SKYWIRE LIVE WITH NIK WALLENDAPresented by Mitsubishi
Fully Interactive Custom Website: skywire.agency.discovery.comMitsubishi had full ownership of the custom Skywire Live website including 100%SOV against custom content such as the 360 degree walk experience, #aweyeah sweeps, highlights gallery, blog, and more.
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SKYWIRE LIVE WITH NIK WALLENDAPresented by Mitsubishi
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SKYWIRE LIVE WITH NIK WALLENDAPresented by Mitsubishi
#AweYeah sweepstakes to further engage with fans and viewers via TwitterSecond level sponsors included Go Pro which was leveraged for prizing
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SKYWIRE LIVE WITH NIK WALLENDAPresented by Mitsubishi
More custom content included Nik’s personal training journalBrought to you by Mitsubishi logo within custom section
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SKYWIRE LIVE WITH NIK WALLENDAPresented by Mitsubishi
While you wait for the excitement to begin!Mitsubishi media units displayed on loading pages
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SHARK WEEK ON DISCOVERYPresented by Volkswagon
We've taken the top off of the Beetle cage and gone in hunt of bigger and badder sharks.
http://www.youtube.com/watch?v=U7IMwKg5FSo
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SHARK WEEK ON DISCOVERYPresented by Volkswagon
Online Virtual Shark Dive we created that allows fans to follow the Shark Cage's journey with some cool interactive elements
http://dsc.discovery.com/tv-shows/shark-week/virtual-shark-dive/subaquatic-road-trip.htm
Shark Cage Part 2: The Subaquatic Road Trip
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SHARK WEEK ON DISCOVERYPresented by Volkswagon
VW SHARK WEEKRECIPRICOL MARKETING – SHARK WEEK SOCIAL MEDIA CONTENT BY DEUTSCHSHAREABLE VIDEOS VIA INSTAGRAM AND VINEhttp://instagram.com/p/citOGnAc3X/
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SHARK WEEK ON DISCOVERY
VW SHARK WEEKRECIPRICOL MARKETING – VINE PROMO BY DEUTSCHSHAREABLE VIDEOS VIA INSTAGRAM AND VINEhttps://vine.co/v/hqYmLjEE2FX
Volkswagon bought promoted tweets, #sharkweek