Steven Tsao - Perfectionism and Eating Disorder: Personal and Professional Perspectives
INTEGRATED MARKETING EARN VALUE EXAMPLES 2012/13 Melanie Tsao
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Transcript of INTEGRATED MARKETING EARN VALUE EXAMPLES 2012/13 Melanie Tsao
INTEGRATED MARKETINGEARN VALUE EXAMPLES 2012/13
Melanie Tsao
SKYWIRE LIVE WITH NIK WALLENDAPresented by Mitsubishi
Fully Interactive Custom Website: skywire.agency.discovery.comTo accompany the first ever live broadcast of Skywire Live, the Discovery digital team provided our viewers with a second screen experience through a custom, fully interactive website. Mitsubishi had full ownership of the custom Skywire Live website including 100% SOV against custom content such as the 360 degree walk experience, live streaming capabilities, #aweyeah sweepstakes, highlights gallery, blog, and more.
SKYWIRE LIVE WITH NIK WALLENDAPresented by Mitsubishi
SKYWIRE SWEEPSTAKES: Win a 2014 Mitsubishi Outlander
Preview Promo here: http://www.youtube.com/watch?v=3xnxH4YrSUg
SKYWIRE LIVE WITH NIK WALLENDAPresented by Mitsubishi
While you wait for the excitement to begin!Mitsubishi media units displayed on loading pages
SKYWIRE LIVE WITH NIK WALLENDAPresented by Mitsubishi
SKYWIRE LIVE WITH NIK WALLENDAPresented by Mitsubishi
#AweYeah sweepstakes to further engage with fans and viewers via TwitterSecond level sponsors included Go Pro which was leveraged for prizing
SKYWIRE LIVE WITH NIK WALLENDAPresented by Mitsubishi
More custom content included Nik’s personal training journalBrought to you by Mitsubishi logo within custom section
SKYWIRE LIVE WITH NIK WALLENDA
SKYWIRE LIVE WITH NIK WALLENDA
• Up tp 40,000+ tweets per minute• Generating 1.3 million tweets night of Premiere• 700,000+ tweets in total• Total Tweets for the Day resulted in 1.22 billion impressions• 1.5 million streams on Discovery.com• #Skywire generating 1 million mentions• “Skywire Live with Nik Wallenda” drove 71% of all social media comments
surrounding TV Primetime
SHARK WEEK ON DISCOVERYPresented by Volkswagon
We've taken the top off of the Beetle cage and gone in hunt of bigger and badder sharks.
http://www.youtube.com/watch?v=U7IMwKg5FSo
SHARK WEEK ON DISCOVERYPresented by Volkswagon
Online Virtual Shark Dive we created that allows fans to follow the Shark Cage's journey with some cool interactive elements
http://dsc.discovery.com/tv-shows/shark-week/virtual-shark-dive/subaquatic-road-trip.htm
Shark Cage Part 2: The Subaquatic Road Trip
SHARK WEEK ON DISCOVERYPresented by Volkswagon
VW SHARK WEEKRECIPRICOL MARKETING – SHARK WEEK SOCIAL MEDIA CONTENT BY DEUTSCHSHAREABLE VIDEOS VIA INSTAGRAM AND VINEhttp://instagram.com/p/citOGnAc3X/
SHARK WEEK ON DISCOVERY
VW SHARK WEEKRECIPRICOL MARKETING – VINE PROMO BY DEUTSCHSHAREABLE VIDEOS VIA INSTAGRAM AND VINEhttps://vine.co/v/hqYmLjEE2FX
Volkswagon bought promoted tweets, #sharkweek