Bachelor of Business Administration (Integrated BBA Programme) and

Bachelor of Social Science (Journalism and Communication) Double Degree Option

Applicable to students admitted in 2013-14

1st Degree: Bachelor of Business Administration (Integrated BBA Programme)

Major Programme Requirement

Students are required to complete a minimum of 58 units of courses as follows:

Units

1. Faculty Package: 9

DSME1030, 1040, MGNT1020

2. Required Courses: 34

ACCT2111, 2121, 3151, DSME2011, 2030, 2051, FINA2010,

MGNT2510, 3010, 4010, MKTG2010

3. Elective Courses (Concentration): 15

Students must choose at least one concentration and take five courses

among the courses prescribed under each concentration area as

follows:

(a) Business Economics

DSME2021, one from any concentration area and three courses

selected from: DSME3030, 3040, 3050, 3070, 3080, 3090, 4040,

4050, 4080, 4090, 4110

(b) Management Information Systems

DSME2021, and four courses selected from: DSME4020, 4030,

4070, 4120, 4140, 4160, 4180, 4200, 4220, 4230, 4240, 4280

(c) Supply Chain and Logistics Management

DSME2021, one from any concentration area and three courses

selected from: DSME4020, 4070, 4170, 4180, 4190, 4240, 4260,

4270

(d) General Decision Sciences and Managerial Economics

DSME2021, one from any concentration area and three courses

selected from: DSME3010, 3020, 3030, 3040, 3050, 3060, 3070,

3080, 3090, 4020, 4030, 4040, 4050, 4060, 4070, 4080, 4090, 4100,

4110, 4120, 4130, 4140, 4150, 4160, 4170, 4180, 4190, 4200, 4210,

4220, 4230, 4240, 4250, 4260, 4270, 4280

(e) General Finance

DSME2021, and 12 units of FINA courses at 3000 or above level,

with no more than three 1-unit FINA courses

(f) Financial Engineering

DSME2021, and four courses selected from: FINA 3220, 4110, 4120,

4130, 4140, 4150, 4160, 4190, 4210, 4220, 4250, 4260, 4370, 4380

(g) Insurance and Risk Management

DSME2021, FINA3210 and three courses selected from: FINA2210,

3080, 3230, 3240, 4230, 4240

(h) Management of International Business

MKTG3010, MGNT3580 and three courses selected from:

MGNT4120, 4140, 4150, 4510, 4520, 4530, 4540, 4550, 4570, 4600,

4610, 4620, 4630

(i) Human Resource Management

MKTG3010, MGNT2040 and three courses selected from:

MGNT3040, 3060, 4050, 4060, 4080, 4110, 4130, 4140, 4620, 4630

(j) Marketing

MKTG3010, 4040 and three courses selected from: MKTG3020,

3030, 3040, 3050, 4010, 4020, 4030, 4050, 4070, 4080, 4090, 4100,

4110

(k) Quantitative Marketing

MKTG3010, 4090, 4120 and two courses selected from:

MKTG4030, 4070, 4080, 4130, 4150

(l) General Business

DSME2021/MKTG3010 and 12 units of

DSME/FINA/MGNT/MKTG courses at 3000 or above level, with no

more than three 1-unit FINA courses

Total: 58

Explanatory Notes: 1. ACCT/DSME/FINA/IBBA/MGNT/MKTG courses at 2000 and above level

(excluding ACCT2111 and 2121) will be included in the calculation of Major GPA

for honours classification.

2. Double concentrations (i) among the finance-related concentration areas (i.e. any

combination of General Finance, Financial Engineering, Insurance and Risk

Management), and (ii) in Marketing and Quantitative Marketing are not allowed.

3. DSME2021 and the associated units can be used to satisfy concentration

requirements of double concentrations within (a) to (g) and (l), except for the

impermissible combination of concentrations as stipulated in Note 2 above.

MKTG3010 and the associated units can be used to satisfy concentration

requirements of double concentrations within (h) to (l), except for the impermissible

combination of concentrations as stipulated in Note 2 above.

Requirements for admission to the 2nd degree programme

1. For admission to the second degree programme, students should have:

i. obtained admission scores not lower than a score mutually agreed by both the

Faculty of Business Administration and School of Journalism and

Communication, and this score should not be lower than the lowest admission

scores of the JLM programme;

ii. fulfilled all graduation requirements of the first degree programme;

iii. obtained a Major GPA of at least 3.0 upon completion of studies of the first

degree programme;

iv taken at least a reasonable number of units (27 units as mutually agreed by both

the Faculty of Business Administration and School of Journalism and

Communication) of courses prescribed by the second degree programme while

pursuing the first degree programme; and

v. achieved a GPA of at least 3.0 in these second degree programme courses.

These second degree programme courses include the mutually recognized

courses of the double degree option.

Interview will be arranged for all shortlisted candidates. Students who do not satisfy

the above requirements may still apply for admission to the second degree

programme which has discretion in judging the suitability of the students in

studying for the second degree programme through assessments like conducting

interview, considering the recommendation from the first degree programme etc.

Upon fulfillment of the requirements of the first degree programme, students of this

double degree option can choose to or not to pursue the second degree programme.

If a student decides not to pursue the second degree programme but has fulfilled the

requirements of a relevant JLM minor programme, a minor of that JLM programme

would be awarded.

2nd Degree: Bachelor of Social Science (Journalism and Communication)

Major Programme Requirement

Students are required to complete a minimum of 72 units of courses as follows:

Units

1. Faculty Package: 9

Any three courses, offered by three different programmes/departments/schools,

chosen from the following:

ARCH1001, 1002, ECON1210, 1220, GPAD1076, 1077, GRMD1402, 1404,

PSYC1620, 1630, SOCI1201, 1202, SOWK1112, 1113, URSP1002

2. Required Courses: 36

(a) COMM1120, 2150, 2160, 3100, 3150, 3200, 3420, 4150

(b) Either Chinese Journalism COMM1170, 2110, 2170 and 3140; or

English Journalism COMM1180, 2120, 2180 and 3610; or

Integrated Strategic Communication COMM1190, 2100, 2240 and 3400; or

Creative Media Laboratory COMM1190, 2300, 2310 and 3500

3. Elective Courses:

(a) Any two of the following foundation courses:

COMM2600, 2850, 2922 6

(b) At least 15 units from the following three professional areas: 15

(i) Advertising and Public Relations:

COMM2812, 2813, 2814, 2830, 2840, 3553, 3810, 3811, 3812, 3820, 3831,

3832, 3840, 3850, 3855, 3881, 3888, 4820, 4848

(ii) Journalism

COMM2210, 2440, 2610, 2740, 2910, 3630, 3640, 3670, 3680[4610], 3681,

3682, 3730, 3731, 3740, 3750, 4410, 5631, 5632, 5647, 5650, 5690

(iii) Creative and New Media

COMM2191, 2710, 2733, 2739, 2925, 2926, 2928, 2940, 2962, 3711, 3733,

3800, 3920, 3921, 3922, 3926, 3933, 3936, 3939, 3940, 3941, 3943, 3963,

4730, 4733[4710], 4956, 4962

(c) At least 6 units from the Communication Studies Elective Courses: 6

COMM2140, 2500, 2520, 2910, 2920, 2921, 2930, 2932, 2940, 3110, 3131,

3132, 3191, 3193, 3700, 4040, 4140, 4191, 4410, 5110, 5111, 5130, 5775,

5944, 5948, 6210, 6420, 6942

Total: 72

Explanatory Notes:

1. COMM courses at 2000 and above level will be included in the calculation of Major

GPA for honours classification.

2. Students who take at least 6 units in one professional area will be given a designation

to specialize in that area. Students may specialize in a maximum of two professional

areas, but the courses taken in the two areas should not be double-counted.

3. Students may be required to take pre-requisite courses for courses under the

professional areas.

4. Students may take COMM courses outside of their study schemes as their Major

elective courses, and the course grades will be included in the calculation of Major

GPA.

[ ] Old course code used in 2013-14 and before.

Explanatory Notes on Mutual Recognition or Exclusion:

1. COMM2160 can be exempted from the requirement of the second degree programme

by successfully completing MKTG3010.

2. COMM2850 can be exempted from the requirement of the second degree programme

by successfully completing MKTG3030.

Recommended Course Pattern

1st degree: Bachelor of

Business Administration

(Integrated BBA

Programme)

Units 2nd degree: Bachelor of Social

Science (Journalism and

Communication)

Units

First Year of Attendance

1st term 1st term

Faculty Package:

DSME1030, MGNT1020

recommended

3-6 Faculty Package:

Major Required: Major Required:

Major Elective(s): Major Elective(s):

2nd term 2nd term

Faculty Package:

DSME1040, MGNT1020

recommended

3-6 Faculty Package:

Major Required: Major Required:

Major Elective(s): Major Elective(s):

Second Year of Attendance

1st term 1st term

Major Required: ACCT2111

and 0-2 courses from

DSME2011, MKTG2010

3-10 Faculty Package: 1 course 3

Major Required:

Major Elective(s): 0-1

course

0-3 Major Elective(s):

2nd term 2nd term

Major Required: ACCT2121

and 0-3 courses from

DSME2011, FINA2010,

MKTG2010

3-13 Faculty Package: 1 course 3

Major Required:

Major Elective(s): 0-1

course

0-3 Major Elective(s):

Third Year of

1st term 1st term

Major Required: FINA2010 0-15 Faculty Package: 1 course 3

Attendance (if not taken) and 0-4

courses from DSME2030,

2051, MGNT2510, 3010

Major Required: COMM1120 3

Major Elective(s): 1 course 3 Major Elective(s):

2nd term 2nd term

Major Required: 0-4 courses

from DSME2030, 2051,

MGNT2510, 3010 (if not

taken)

0-12 Major Required:

Major Elective(s): 1 course 3 Major Elective(s): Any two

courses from: COMM2600,

2850, 2922

6

Fourth Year of Attendance

1st term 1st term

Major Required: 0-2 courses

from ACCT3151,

MGNT4010

0-6 Major Required: (COMM1170 or

1180 or 1190), and COMM2150

6

Major Elective(s): 1 course 3 Major Elective(s): 2 courses 6

2nd term 2nd term

Major Required: 0-2 courses

from ACCT3151,

MGNT4010 (if not taken)

0-6 Major Required: (COMM2110 or

2120 or 2100 or 2300),

COMM2160 and 3200

9

Major Elective(s): 1 course 3 Major Elective(s):

Fifth Year of Attendance

1st term

Major Required: (COMM2170 or

2180 or 2240 or 2310),

COMM3100 and 3150

9

Major Elective(s): 2 courses 6

2nd term

Major Required: (COMM3140 or

3610 or 3400 or 3500),

COMM3420 and 4150

9

Major Elective(s): 3 courses 9

Total (including Faculty Package): 58 Total (including Faculty

Package):

72

Course List

Integrated BBA Programme

Course Code Course Title Unit(s)

ACCT2111 Introductory Financial Accounting 3

ACCT2121 Introductory Management Accounting 3

ACCT3151 Business Law 3

DSME1030 Economics for Business Studies I 3

DSME1035 Fundamentals of Business Economics 3

DSME1040 Economics for Business Studies II 3

DSME2011 Statistical Analysis for Business Decisions 4

DSME2021 Applied Econometrics for Business Decisions 3

DSME2030 Operations Management 3

DSME2051 Business Information Systems 3

DSME3010 Management Science 3

DSME3020 Business Application of Computer Simulation 3

DSME3030 Business Forecasting 3

DSME3040 Corporate Economics 3

DSME3050 Global Economics 3

DSME3060 Quality Management 3

DSME3070 Economic Aspects of Business Environment 3

DSME3080 Macroeconomics for Managers 3

DSME3090 Game Theory for Business Strategy 3

DSME4020 Decision Modeling and Analytics 3

DSME4030 Web Analytics 3

DSME4040 Managerial Economics 3

DSME4050 Business Cycle 3

DSME4060 Management Control Systems 3

DSME4070 Business Data and Database Management 3

DSME4080 Guided Research in Business Economics 3

DSME4090 Macroeconomic Issues in Chinese Economy 3

DSME4100 Selected Topics of Decision Sciences and Managerial Economics 3

DSME4110 Economics Analytics 3

DSME4120 Information Systems Analysis and Design 3

DSME4130 Business Applications Programming 3

DSME4140 Data Communications and Networking 3

DSME4150 Electronic Commerce 3

DSME4160 Financial Information Technology 3

DSME4170 Global Logistics Management 3

DSME4180 Global Supply Chain Management 3

DSME4190 Service Operations Management 3

DSME4200 Business Web Design and Authoring 3

DSME4210 Decision Support and Knowledge Management Systems 3

DSME4220 Data Mining for Business Intelligence 3

DSME4230 Information Systems Practicum 3

DSME4240 Supply Chain and Logistics Analytics 3

DSME4250 Business Processes Analysis and Information Systems Auditing 3

DSME4260 Business Processes Improvement and Innovation 3

DSME4270 Current and Regional Issues in Supply Chain and Logistics Management 3

DSME4280 Network and Security 3

FINA2010 Financial Management 3

FINA2210 Interest Theory and Finance 3

FINA3010 Financial Markets 3

FINA3020 International Finance 3

FINA3030 Management of Financial Institutions 3

FINA3040 Central Banking and Regulation of Financial Institutions 3

FINA3060 Real Estate Finance and Investment 3

FINA3070 Corporate Finance: Theory and Practice 3

FINA3080 Investment Analysis and Portfolio Management 3

FINA3210 Risk Management and Insurance 3

FINA3220 Actuarial Models I 3

FINA3230 Life and Health Insurance 3

FINA3240 Corporate Property and Liability Insurance 3

FINA3250 Derivatives for Actuaries I 3

FINA3310 Introduction to Investment Banking 1

FINA3330 Introduction to Alternative Investment 1

FINA3340 Trading Strategies: Behavioral and Technical Analysis 1

FINA3350 Foreign Exchange Market Practices 1

FINA4010 Security Analysis 3

FINA4020 Fund Management and Asset Allocation 3

FINA4030 Selected Topics in Finance 3

FINA4040 Cases in Corporate Finance 3

FINA4050 Mergers and Acquisitions 3

FINA4060 China Finance 3

FINA4110 Options and Futures 3

FINA4120 Fixed Income Securities Analysis 3

FINA4130 Empirical Finance 3

FINA4140 Computational Finance 3

FINA4150 Quantitative Methods for Financial Derivatives 3

FINA4160 Intermediate Financial Theory 3

FINA4190 Research Project in Quantitative Finance 3

FINA4210 Actuarial Models II 3

FINA4220 Construction and Evaluation of Actuarial Models I 3

FINA4230 Reinsurance and Alternative Risk Transfer 3

FINA4240 Employee Benefits, Retirement and Estate Planning 3

FINA4250 Applications of Risk Models 3

FINA4260 Construction and Evaluation of Actuarial Models II 3

FINA4270 Research Project in Insurance, Financial and Actuarial Analysis 3

FINA4280 Derivatives for Actuaries II 3

FINA4310 China Banking and Financial System 1

FINA4320 China Equity Securities Market 1

FINA4330 China Derivative Securities Market 1

FINA4340 Structured Products: Fundamentals and Analysis 1

FINA4350 Bond Markets: Analysis and Strategies 1

FINA4370 Derivatives Trading: Analysis and Strategies 3

FINA4380 Algorithmic Trading Strategies, Arbitrage and HFT 3

FINA4390 Banking and Finance Practicum 3

IBBA3020 Corporate Social Responsibilities: Distinguished Speaker Series 1

MGNT1010 Introduction to Business 3

MGNT1020 Principles of Management 3

MGNT2040 Human Resource Management 3

MGNT2510 Introduction to International Business 3

MGNT3010 Organizational Behaviour 3

MGNT3040 Human Resource Planning and Staffing 3

MGNT3060 Training and Development 3

MGNT3580 Global Enterprise Management 3

MGNT4010 Business Policy and Strategy 3

MGNT4040 Entrepreneurship and New Venture Management 3

MGNT4050 Performance and Compensation Management 3

MGNT4060 Managing Employment Relations 3

MGNT4080 Managerial Skills for Modern Managers 3

MGNT4090 Technology and Innovation Management 3

MGNT4110 Selected Topics in Management 3

MGNT4120 Management of Chinese Firms 3

MGNT4130 Consultancy and Change Management 3

MGNT4140 International Human Resource Management 3

MGNT4150 Global Strategy 3

MGNT4510 China Business 3

MGNT4520 Global Chinese Business Network 3

MGNT4530 Japanese Business 3

MGNT4540 Asian Business 3

MGNT4550 European Business 3

MGNT4570 Global Entrepreneurship 3

MGNT4600 Selected Topics in International Business 3

MGNT4610 International Relations for Global Managers 3

MGNT4620 Analysis of Management Topics 3

MGNT4630 Business and Society 3

MKTG2010 Marketing Management 3

MKTG3010 Marketing Research 3

MKTG3020 Consumer Behaviour 3

MKTG3030 Integrated Marketing Communication 3

MKTG3040 Salesmanship and Sales Management 3

MKTG3050 Global Marketing Management 3

MKTG4010 Organizational Marketing 3

MKTG4020 Retail and Channel Management 3

MKTG4030 Service Marketing 3

MKTG4040 Strategic Marketing 3

MKTG4050 Seminar in Marketing 3

MKTG4070 Marketing in China 3

MKTG4080 Internet Marketing 3

MKTG4090 Database Marketing 3

MKTG4100 Chinese Wisdom and Marketing 3

MKTG4110 Strategic Brand Management 3

MKTG4120 Quantitative Marketing 3

MKTG4130 Marketing Science 3

MKTG4150 New Product Management 3

工商管理學士（工商管理學士綜合課程）及社會科學學士（新聞與傳播學）雙學位課程選擇

二○一三至一四年度入學學生適用

第一學位：工商管理學士（工商管理學士綜合課程）

主修課程要求

學生須至少修畢以下科目共 58 學分： 學分 1. 學院課程： 9 DSME1030,1040, MGNT1020

2. 必修科目： 34 ACCT2111, 2121, 3151, DSME2011, 2030, 2051, FINA2010,

MGNT2510, 3010, 4010, MKTG2010

3. 選修科目（專修範圍）： 15 學生須至少選擇一項專修範圍及從該專修範圍中選修五科：

(a) 商業經濟學 DSME2021，從任何專修範圍選修一科及從下列科目選修三

科：DSME3030, 3040, 3050, 3070, 3080, 3090, 4040, 4050,

4080, 4090, 4110

(b) 管理資訊系統學 DSME2021，及從下列科目選修四科：DSME4020, 4030, 4070,

4120, 4140, 4160, 4180, 4200, 4220, 4230, 4240, 4280

(c) 供應鏈與物流管理學 DSME2021，從任何專修範圍選修一科及從下列科目選修三

科：DSME4020, 4070, 4170, 4180, 4190, 4240, 4260, 4270

(d) 決策科學與企業經濟學 DSME2021，從任何專修範圍選修一科及從下列科目選修三

科：DSME3010, 3020, 3030, 3040, 3050, 3060, 3070, 3080,

3090, 4020, 4030, 4040, 4050, 4060, 4070, 4080, 4090, 4100,

4110, 4120, 4130, 4140, 4150, 4160, 4170, 4180, 4190, 4200,

4210, 4220, 4230, 4240, 4250, 4260, 4270, 4280

(e) 綜合金融學 DSME2021，及從 FINA 3000 或以上程度的科目選修 12 學

分，當中不可選修多於三科 1 學分的 FINA 科目

(f) 金融工程學 DSME2021，及從下列科目選修四科：FINA 3220, 4110, 4120,

4130, 4140, 4150, 4160, 4190, 4210, 4220, 4250, 4260, 4370,

4380

(g) 保險及風險管理 DSME2021, FINA3210 及從下列科目選修三科：FINA2210,

3080, 3230, 3240, 4230, 4240

(h) 國際企業管理學 MKTG3010, MGNT3580 及 從 下 列 科 目 選 修 三 科 ：

MGNT4120, 4140, 4150, 4510, 4520, 4530, 4540, 4550, 4570,

4600, 4610, 4620, 4630

(i) 人力資源管理學

MKTG3010, MGNT2040 及 從 下 列 科 目 選 修 三 科 ：

MGNT3040, 3060, 4050, 4060, 4080, 4110, 4130, 4140, 4620,

4630

(j) 市場學 MKTG3010, 4040 及從下列科目選修三科：MKTG3020, 3030,

3040, 3050, 4010, 4020, 4030, 4050, 4070, 4080, 4090, 4100,

4110

(k) 計量營銷學 MKTG3010, 4090, 4120 及 從 下 列 科 目 選 修 兩 科 ：

MKTG4030, 4070, 4080, 4130, 4150

(l) 綜合商業 DSME2021/MKTG3010 及 從 DSME/FINA/MGNT/MKTG

3000 或以上程度的科目選修 12 學分, 當中不可選修多於三

科 1 學分的 FINA 科目

共： 58 註： 1. ACCT/DSME/FINA/IBBA/MGNT/MKTG 2000 及以上程度的科目（ACCT2111

及2121除外）將會計入主修科目之平均積點，並用以釐定學位等級。

2. 學生不能申報 (i) 兩項與金融相關的專修範圍（即綜合金融學、金融工程學與

保險及風險管理中的任何組合）; (ii) 市場學 及 計量營銷學作為雙專修範圍。

3. 除了註2說明之雙專修範圍限制外，DSME2021及相關學分可用以符合(a)至(g)

及(l)內兩項專修範圍的要求。

除了註2說明之雙專修範圍限制外，MKTG3010及相關學分可用以符合(h)至(l)

內兩項專修範圍的要求。

入讀第二學位課程的要求 1. 申請入讀第二學位課程的學生需達到下列要求：

i. 錄取分數不可低於由工商管理學院及新聞與傳播學院雙方共同議訂的錄取分數，該分數亦不可低於第二學位課程的最低錄取分數；

ii. 已完成第一學位課程的畢業要求； iii. 完成第一學位課程時，主修科目平均積點最少為 3.0； iv. 於修讀第一學位課程期間，至少選修第二學位課程一個合理數目的學分（工

商管理學院及新聞與傳播學院雙方共同議訂為 27 學分）；及 v. 所選修之第二學位課程科目的平均積點最少為 3.0。第二學位課程科目包括

雙學位課程選擇的互認科目。

所有經初步遴選的學生將被安排面試。如學生未能符合上述要求，亦可申請入讀第二學位課程。第二學位課程可通過評估，如面試、考慮第一學位課程的建議等，酌情錄取適合修讀第二學位課程的學生。

修讀雙學位課程選擇的學生在完成第一學位課程的畢業要求後，可決定是否修讀第二學位課程。如學生決定不修讀第二學位課程，但已符合有關新聞與傳播學副修課程的要求，則可獲該新聞與傳播學副修學歷。

第二學位：社會科學學士（新聞與傳播學）

主修課程要求

學生須至少修畢以下科目共 72 學分： 學分

1. 學院課程： 9 選修下列三科由三個不同課程╱學系╱專業學院提供的科目：

ARCH1001, 1002, ECON1210, 1220, GPAD1076, 1077, GRMD1402, 1404,

PSYC1620, 1630, SOCI1201, 1202, SOWK1112, 1113, URSP1002

2. 必修科目： 36 (甲) COMM1120, 2150, 2160, 3100, 3150, 3200, 3420, 4150 (乙) 選修中文新聞 COMM1170, 2110, 2170 及 3140；或

英文新聞 COMM1180, 2120, 2180 及 3610；或

綜合策略傳播 COMM1190, 2100, 2240 及 3400；或

創意媒體實驗室 COMM1190, 2300, 2310 及 3500

3. 選修科目： (甲) 從下列基礎科目選修至少兩科：

COMM2600, 2850, 2922

6

(乙) 從下列三項專業範疇選修至少 15 學分： 15

(i) 廣告與公關

COMM2812, 2813, 2814, 2830, 2840, 3553, 3810, 3811, 3812, 3820, 3831,

3832, 3840, 3850, 3855, 3881, 3888, 4820, 4848

(ii) 新聞

COMM2210, 2440, 2610, 2740, 2910, 3630, 3640, 3670, 3680[4610], 3681,

3682, 3730, 3731, 3740, 3750, 4410, 5631, 5632, 5647, 5650, 5690

(iii) 創意媒體與新媒體

COMM2191, 2710, 2733, 2739, 2925, 2926, 2928, 2940, 2962, 3711, 3733,

3800, 3920, 3921, 3922, 3926, 3933, 3936, 3939, 3940, 3941, 3943, 3963,

4730, 4733[4710], 4956, 4962

(丙) 從傳播研究科目選修至少 6 學分： 6

COMM2140, 2500, 2520, 2910, 2920, 2921, 2930, 2932, 2940, 3110, 3131,

3132, 3191, 3193, 3700, 4040, 4140, 4191, 4410, 5110, 5111, 5130, 5775,

5944, 5948, 6210, 6420, 6942

共： 72 註： 1. COMM 2000 及以上程度的科目將會計入主修科目之平均積點，並用以釐定學位

等級。 2. 學生於一項專業範疇內選修至少 6 學分，便可選修該專業範疇。學生最多可選修

兩項專業範疇，但所選修之科目將不可重複計入兩項專業範疇。 3. 學生應注意專業範疇下的科目或須先修相關的基礎科目。 4. 學生可選修修讀辦法以外的 COMM 科目為選修科。此等科目亦會計入主修科目

之平均積點。 [ ] 於二○一三至一四年度及以前使用的舊科目編號。

註：互認或不可共修科目 1. 修畢 MKTG3010 可於第二學位課程獲 COMM2160 之科目及學分豁免。 2. 修畢 MKTG3030 可於第二學位課程獲 COMM2850 之科目及學分豁免。

修課推介

第一學位：工商管理學士（工商

管理學士綜合課程）

學分 第二學位：社會科學學士（新聞與

傳播學）

學分

第一修業學年

第一學期 第一學期

學院課程: 建議修讀 3-6 學院課程:

DSME1030, MGNT1020

主修必修科目: 主修必修科目:

主修選修科目: 主修選修科目:

第二學期 第二學期

學院課程: 建議修讀

DSME1040, MGNT1020

3-6 學院課程:

主修必修科目: 主修必修科目:

主修選修科目: 主修選修科目: 第二修業學年

第一學期 第一學期

主修必修科目: ACCT2111 及

DSME2011, MKTG2010 中選修

○至兩科

3-10 學院課程: 一科 3

主修必修科目:

主修選修科目: ○至一科 0-3 主修選修科目:

第二學期 第二學期

主修必修科目: ACCT2121 及

DSME2011, FINA2010,

MKTG2010 中選修○至三科

3-13 學院課程: 一科 3

主修必修科目:

主修選修科目: ○至一科 0-3 主修選修科目: 第三修業學年

第一學期 第一學期

主修必修科目: FINA2010（如仍

未修讀）及 DSME2030, 2051,

MGNT2510, 3010 中選修○至四

科

0-15 學院課程: 一科

主修必修科目: COMM1120

3

3

主修選修科目: 一科 3 主修選修科目:

第二學期 第二學期

主修必修科目: DSME2030,

2051, MGNT2510, 3010 中選修

○至四科（如仍未修讀）

0-12 主修必修科目:

主修選修科目: 一科 3 主修選修科目: 選修其中兩科

COMM2600 或 2850 或 2922

6

第四修業學年

第一學期 第一學期

主修必修科目: ACCT3151,

MGNT4010 中選修○至兩科

0-6 主修必修科目: （COMM1170 或

1180 或 1190）及 COMM2150

6

主修選修科目: 一科 3 主修選修科目: 兩科 6

第二學期 第二學期

主修必修科目: ACCT3151,

MGNT4010 中選修○至兩科（如

仍未修讀）

0-6 主修必修科目: （COMM2110 或

2120或 2100或 2300）, COMM2160

及 3200

9

主修選修科目: 一科 3 主修選修科目: 第五修業學年

第一學期

主修必修科目: （COMM2170 或 9

2180或 2240或 2310）, COMM3100

及 3150

主修選修科目: 兩科 6

第二學期

主修必修科目: （COMM3140 或

3610或 3400或 3500）, COMM3420

及 4150

9

主修選修科目: 三科 9

合共（包括學院課程）: 58 合共（包括學院課程）: 72

科目總表

工商管理學士綜合課程

科目編號 科目名稱 學分 ACCT2111 財務會計導論 3

ACCT2121 管理會計導論 3

ACCT3151 商業法 3

DSME1030 企業經濟學（一） 3

DSME1035 企業經濟學概論 3

DSME1040 企業經濟學（二） 3

DSME2011 企業決策之統計分析 4

DSME2021 企業決策之應用計量經濟 3

DSME2030 營運管理 3

DSME2051 商業資訊系統 3

DSME3010 管理科學 3

DSME3020 電腦彷真之商業應用 3

DSME3030 商情預測 3

DSME3040 企業組織經濟學 3

DSME3050 國際經濟學 3

DSME3060 品質管理 3

DSME3070 企業環境的經濟層面 3

DSME3080 宏觀經濟與管理 3

DSME3090 商業策略博奕論 3

DSME4020 決策建模和分析 3

DSME4030 網絡分析 3

DSME4040 管理經濟學 3

DSME4050 商業週期 3

DSME4060 管理控制系統 3

DSME4070 商業數據及數據庫管理 3

DSME4080 商業經濟專題研究 3

DSME4090 中國經濟的宏觀問題 3

DSME4100 決策科學與企業經濟學專題研讀 3

DSME4110 經濟分析 3

DSME4120 資訊系統分析與設計 3

DSME4130 商業應用程式編寫 3

DSME4140 數據通訊及網絡 3

DSME4150 電子商貿 3

DSME4160 財務資訊科技 3

DSME4170 全球物流管理 3

DSME4180 環球供應鏈管理 3

DSME4190 服務業營運管理 3

DSME4200 商業網頁設計與創作 3

DSME4210 決策支援與知識管理系統 3

DSME4220 資料探勘與商業智能 3

DSME4230 資訊系統實習專案 3

DSME4240 供應鏈及物流分析 3

DSME4250 商業程序分析及資訊系統審計 3

DSME4260 企業流程改善與創新 3

DSME4270 供應鏈與物流管理現代和區域性問題 3

DSME4280 網絡與網絡安全 3

FINA2010 財務管理 3

FINA2210 利息理論與財務 3

FINA3010 金融市場 3

FINA3020 國際金融 3

FINA3030 金融機構管理 3

FINA3040 中央銀行與金融機構監管 3

FINA3060 房地產財務與投資 3

FINA3070 公司財務：理論與實務 3

FINA3080 投資分析與組合管理 3

FINA3210 風險管理與保險 3

FINA3220 精算模型（一） 3

FINA3230 人壽與健康保險 3

FINA3240 公司財產與責任保險 3

FINA3250 衍生工具在精算學的應用（一） 3

FINA3310 投資銀行入門 1

FINA3330 另類投資導論 1

FINA3340 交易策略：行為與技術分析 1

FINA3350 外匯市場實務 1

FINA4010 證券分析 3

FINA4020 基金管理與資產分配 3

FINA4030 財務專題 3

FINA4040 公司財務案例 3

FINA4050 合併與收購 3

FINA4060 中國財務 3

FINA4110 期權與期貨 3

FINA4120 固定收入證券分析 3

FINA4130 實證金融 3

FINA4140 計算金融 3

FINA4150 金融衍生工具的數量方法 3

FINA4160 中級金融理論 3

FINA4190 計量金融財務專題研究 3

FINA4210 精算模型（二） 3

FINA4220 精算模型的建立與評價（一） 3

FINA4230 再保險與非傳統風險轉移 3

FINA4240 僱員福利、退休與遺產管理規劃 3

FINA4250 風險模型之應用 3

FINA4260 精算模型的建立與評價（二） 3

FINA4270 保險、財務與精算專題研究 3

FINA4280 衍生工具在精算學的應用（二） 3

FINA4310 中國銀行與金融體系 1

FINA4320 中國權益證券市場 1

FINA4330 中國衍生證券市場 1

FINA4340 結構性產品：基礎與分析 1

FINA4350 債券市場：分析與策略 1

FINA4370 衍生商品交易：分析與策略 3

FINA4380 算法交易策略、套利與高頻交易 3

FINA4390 銀行與金融實習 3

IBBA3020 卓越企業社會責任管理講座系列 1

MGNT1010 企業導論 3

MGNT1020 管理原理 3

MGNT2040 人力資源管理 3

MGNT2510 國際企業導論 3

MGNT3010 組織行為學 3

MGNT3040 人力資源規劃與員工配置 3

MGNT3060 人力資源培訓 3

MGNT3580 環球企業管理 3

MGNT4010 企業政策及策略 3

MGNT4040 企業家精神及創業管理 3

MGNT4050 績效及薪酬管理 3

MGNT4060 僱傭關係管理 3

MGNT4080 現代管理人員的管理技巧 3

MGNT4090 科技與創新管理 3

MGNT4110 管理學專題研讀 3

MGNT4120 中國企業之管理 3

MGNT4130 管理顧問及變革管理 3

MGNT4140 國際人力資源管理 3

MGNT4150 全球策略 3

MGNT4510 中國商業 3

MGNT4520 環球華人商業網絡 3

MGNT4530 日本商業 3

MGNT4540 亞洲商業 3

MGNT4550 歐洲商業 3

MGNT4570 環球企業家精神 3

MGNT4600 國際商業專題研討 3

MGNT4610 跨國經理所需的國際關係知識 3

MGNT4620 管理學專題分析 3

MGNT4630 商務與社會 3

MKTG2010 市場管理 3

MKTG3010 市場研究 3

MKTG3020 消費者行為 3

MKTG3030 整合營銷傳播 3

MKTG3040 銷售技巧及管理 3

MKTG3050 環球營銷管理 3

MKTG4010 企業市場學 3

MKTG4020 零售及營銷途徑管理 3

MKTG4030 服務市場學 3

MKTG4040 策略市場學 3

MKTG4050 市場學的專題研討 3

MKTG4070 中國市場營銷 3

MKTG4080 電腦網絡市場營銷 3

MKTG4090 數據庫營銷 3

MKTG4100 中華智慧與市場學 3

MKTG4110 策略品牌管理 3

MKTG4120 數量市場學 3

MKTG4130 市場科學 3

MKTG4150 新產品管理 3