Integracija Google Analytics v UserReport
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Transcript of Integracija Google Analytics v UserReport
Using UserReport in E-commerce
Google Analytics data in UserReport
E-commerce
E-commerce - Select filter
E-commerce - Filter: Gender
traffic Sources
Traffic Sources - Top 10 referrals
Traffic Sources? Top 10 referrals / Gender
TrafikkilderTop 10 referrals / Kvinder
Summary - Conversion Analysis
Average conversion rate is 5%
Conversion rate for women: 7.5%
Therefore wants more women in the shop!
The women come frequently from: Facebook.com Forbrugsforeningen.dk
What should I do: Increase advertising on facebook and consumption Association Target advertising to women
E-commerce - Average value? Webshop - Seller of animal food
E-commerce – Filter: Do you have a dog?
E-commerce - Average value? Do you have a dog?
E-commerce - Filter:How many dogs do you have?
E-commerce - Average value? How many dogs do you have?
Traffic Sources
Traffic SourcesSearch - Paid - Top 10 Keywords
Filter: How many dogs do you have?
Search – Paid – Top 10 KeywordsIf 4 or more dogs
Summary: Animal food shop
Average order value: DKK 476, -
Dog owners have higher order value: DKK 676, -
The more dogs, the higher order value: € 1,115, -(4 ell More dogs)
Dog owners with 4 or more dogs are looking more for "animal feed bulk purchases"
Optimizing ads
Current Adwords ad that matches:"Animal food" and "Animal food bulk purchases"
Optimizing ads
New Adwords ad that matches:"Animal food bulk purchases"
Extra dimension in data
General behavior among visitors
"Animal feed bulk purchases" is a good keyword that provides high average order value
Therefore: Bid more on words in Adwords
Behaviour of otherwise unknown dimensions (gender, age, own quest)
"Animal feed bulk purchases" is a good keyword BECAUSE, it is often used by people with many dogs
Therefore: Bid more on words in Adwords AND optimize ad for dog owners AND indent traffic directly to specific product group