Integra in Spain and Portugal EN Orestes Cendrero aso ctl

Seamless Travel across the Atlantic area Regions using sustainable Transport

The Future of Integra Spain & Portugal

La Rochelle, 23 May 2013

• CIVINET Spain & Portugal has been in charge of promoting Integra within the Iberian peninsula.

• In a first step CIVINET has contacted its city members to let them know Integra.

• As a result several cities that have signed the Integra letter of commitment:

o Spain : Huesca, Sabadell, Palencia, Ponferrada, Pamplona, Madrid, Irún, Leon, Murcia, San Sebastian-Donostia, Burgos and Santander.

o Portugal: Lisboa, Águeda, Entroncamento, Torres Vedras, Medio Tajo, Alcanena, Funchal and Zezere.

There are also transport & technologic organizations, which are supporting Integra (CIVINET, DBUS, Oramix, Public Transports of Portugal).


Current situation


Which is the current context in Spain/Portugal?

•Lack of resources in public administrations (municipalities) – (W/O)

•Important weight of tourism in the national/local economies (S)

•Localized tourism fluxes (Algarve, Mediterranean Coast, Andalucia) – (W/O)

•Price and transport fee (low-cost companies) reduction (S)

•Cooperation and association between cities required. (O)

•Lack of standardized information on transport (O)

•Lack of global and popular transport information sites (O)


Why are cities interested in joining Integra?

•Integra is an attractive initiative as it proposes a concept of making a city/town known from a sustainable and modern point of view at European level.

•It places some non well-know small-medium size cities on the map (Ex. Ryanair)

•It incentives working together in order to attract stable tourism in wider areas

•Integra provides the tools to build an standardized tourism &

transport information to the visitor.

What could be the main barriers for Integra to be accepted?•Uncertainty about the costs and obligations of being a member.

•For cities which have invested in tourism resources and, as a result, can offer detailed tourism information (advanced websites, booking services on-line, popular social network sites, apps) Integra could not be the solution.

•Diversity of national/European networks with similar goals

•For well-known touristic destinations Integra could imply a loss of their differential characteristics as they are compared to other spots. (Demand-split)

•Initial inconsistency of the journey planner which could lead to a lack of confidence in the local information provided by members.



What should be the main actions to overcome the barriers?•Definition of a complete a clear list of responsibilities to be developed by members.

•Promotion of Integra not as a rival but as a complementary tool to existing local tourism & transport information utilities.

•Integration and cooperation with existing national/European networks. Support by national public bodies and transport & tourism lobbies.

•Further development and widespread usage of the Integra on-line resources (Integra portal – facebook – social networks).

•Establish a clear and remarkable difference between Integra cities and non-integra cities.


Integra Promotion : a Real example in Spain

Thanks for your attention!!


Integra in Spain and Portugal EN Orestes Cendrero aso ctl

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