7/30/2019 insurance marketing survey - Google Drive.pdf

1/5

24/07/2013 insurance marketing survey - Google Drive

https://docs.google.com/forms/d/1gR0A38SyVG6Pjj7sO-NO2jTJmUxwE-1eP7-9wihYM-w/edit 1/5

Insurance marketing surveyTHIS SURVEY IS TO IDENTIFY HOW THE CUSTOMERS APPROACH TOWARDS DIFFERENT INSURANCE PRODUCTS

1. Your age?

Mark only one oval.

40

2. Your annual income?

Mark only one oval.

600000

3. Do you have any insurance earlier?

Mark only one oval.

yes

no

7/30/2019 insurance marketing survey - Google Drive.pdf

2/5

24/07/2013 insurance marketing survey - Google Drive

https://docs.google.com/forms/d/1gR0A38SyVG6Pjj7sO-NO2jTJmUxwE-1eP7-9wihYM-w/edit 2/5

4. If yes, what type of product is it?

Mark only one oval.

Basic term plan

endowment plan

plan linked with units

5. Which type of product you would like to take for your further investments?

Mark only one oval.

Product which gives security for money

product with more returns

both

6. You wish to invest your money for how much term?

Mark only one oval.

Very short

short

long

very long terms

7. Do you have a clear idea about the concept of the product?

Mark only one oval.

Yes

no

7/30/2019 insurance marketing survey - Google Drive.pdf

3/5

24/07/2013 insurance marketing survey - Google Drive

https://docs.google.com/forms/d/1gR0A38SyVG6Pjj7sO-NO2jTJmUxwE-1eP7-9wihYM-w/edit 3/5

8. Do you believe in big money in a short period?

Mark only one oval.

Yes

no

9. What do you feel, Money invested in secure products?

Mark only one oval.

Stagnated for long term

gives good returns for future

can be used for protection

10. What do you feel, Money invested in ULIP or MFs or stocks?

Mark only one oval.

Gives a good return within short term

Its just a legal gamble

Its not my cup of tea

11. Have you ever heard about the products of HDFC?

Mark only one oval.

Yes

no

7/30/2019 insurance marketing survey - Google Drive.pdf

4/5

24/07/2013 insurance marketing survey - Google Drive

https://docs.google.com/forms/d/1gR0A38SyVG6Pjj7sO-NO2jTJmUxwE-1eP7-9wihYM-w/edit 4/5

12. If yes from which source?

Mark only one oval.

T.v ads

agents

friends

corporate agents (banks)

13. Which type of products is best in HDFC?

Mark only one oval.

Traditional (term etc)

unit linked plans

14. How can you rate the products in HDFC?

Mark only one oval.

Best

average

can improve

poor

15. Are you interested in knowing about the products of HDFC?

Mark only one oval.

Yes

no

7/30/2019 insurance marketing survey - Google Drive.pdf

5/5

24/07/2013 insurance marketing survey - Google Drive

https://docs.google.com/forms/d/1gR0A38SyVG6Pjj7sO-NO2jTJmUxwE-1eP7-9wihYM-w/edit 5/5

16. If yes, which way u ill choose to approach us?

Mark only one oval.

Call us (8885353002)

come to us (direct 2 hdfc)

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