Google Analytics

And Application of Data Analytics in Insurance

Industry

Agenda• Google Analytics• Introduction• Technology• Features• Limitations

• Data Analytics in Insurance Industry• Case studies• Interesting Statistics

Turning Data Insights into Action

What is Google Analytics?• Freemium analytics service

• Started in November 2005

• Versions:• Google Analytics 360• Free Version for small businesses• Google Analytics for Mobile Apps

Technology behind Google Analytics• Google Analytics JavaScript Code

• Google Analytics Data Collection Service

• Processing Visit Information

FeaturesReal Time Data

FeaturesEvent Tracking

FeaturesVisitor & Goal Flow Visualization

Features

FeaturesSocial Engagement

FeaturesKey word Source Multi Channel Funnel

FeaturesLocation Based Data

FeaturesDashboard

Limitations and Concerns• Limitations

• Privacy Issues

• Performance Concerns

Data Analytics in Insurance Industry• Lots of Data (Third Party and Primary)

• Risk Pricing

• Identifying applicants

• Fraud Detection

Case Study – Westfield Insurance

Case Study – Progressive Insurance• Understanding consumer behavior on mobile devices • Increasing consumer confidence with a lower crash

rate • Providing easier access while ensuring security

Thank You !!

Questions?