Institutional Research

Nathan Hill

Introduction

For my institutional research I will be covering the following sections;• How man crime thriller films were released in 2012• How profitable the crime thriller genre • Which films are the most successful and why• What are the main characteristics of the audiences for

crime thriller genre’s (age, gender, social class)

This is an important part of my research as it will allow me to gather vital information on my target audience which will help me produce the best possible film that I can, I will be looking at the main positive and negative aspects of crime thriller films and also things that I will incorporate into my own film.

List of Thrillers released in 2012

• The Woman in Black (3rd February)• Gone (24th February)• Fury (3rd March)• The Raven (9th March)• Sinister (11th March)• The Hunger Games (12th March)• The Cold Light of Day (6th April)• Keyhole (6th April)• In Their Skin (21st April)• Deadfall (22nd April)• Knife Fight (25th April)

Continued List of Thrillers released in 2012

• Antiviral (19th May)• Chernobyl Diaries (25th May)• 7 Boxes (8th August) • The Bourne Legacy (10th August)• The Possession (30th August)• Taken 2 (7th September)• House at the End of the Street (21st September)• Zero Dark Thirty (19th December)• Jack Reacher (21st December)

Which film was the most successful?2012

The Hunger Games (12th March)-There are many reasons why this film was one of the most successful films of 2012, one reason would be that a large amount of money was spend on the advertisement of the film, therefore the film would be advertised everywhere and would encourage more and more people to go and watch it. Also as a first of the series this film would also make people want to watch it, as it was a book before it was a people it already had a large number of fans all ready. Another reason why it was so successful was due to the fact that it had very established and good actors in them, for example Jennifer Lawrence was the main actor along with Josh Hutchersonm who are both well known actors and have a very high success rate in films already.

How profitable is the Thriller genre?Rank Genre Movies 2012 Gross Tickets Share

1 Adventure 38 $3121412189

392137192 28.83%

2 Comedy 103 $1695954403

208536931 15.33%

3 Drama 225 $1612771789

202609408 14.90%

4 Action 45 $1578352232

197908545 15.55%

5 Thriller/ Suspense

61 $1512690447

1911671131 14.05%

6 Horror 33 $413609447 51960970 3.82%

7 Rom-Com 29 $338534600 42529460 3.13%

8 Musical 6 $238655061 29981788 2.20%

9 Documentary

144 $131264279 16490420 1.21%

10 Black comedy

13 $92398370 11607841 0.85%

Continued…

As your are able to see from the table on the page before, the gross amount of profit for thriller films was $1512690447 in 2012 which an approximate sale of 1911671131 tickets in cinemas, this is worldwide. This is more than other genre’s, for example horror, musical, black comedy, documentaries or romantic comedyieshowever it is also less profitable that adventure, comedy drama or action films

Characteristics of viewer

A thriller can be either a film or a book that is normally designed to keep the reader/viewer on edge with suspense and action, therefore the audience age ranges normal range between 15-18 however this can be due to the age restrictions of the specific film. Thrillers normally attract young males as they tend to have a lot of action in them and the gender that specifically enjoys action is typically the male genre.