Magazine Institutional Research
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Transcript of Magazine Institutional Research
MAGAZINE INSTITUTIONAL RESEARCH
By Athena Ashley Rosales
BAUER MEDIA
Bauer Media is a multimedia company which is based in Germany and functions in more than
10 countries worldwide. It was founded in 1875. Bauer Media Company produces magazines with both
mainstream and niche audiences. Few of the mainstream magazines are Kerrang!, Empire and Q. Some of the
examples for the niche magazines are those of with topics of fishing and sports like golf which may be an
interest for an older audience.
The target audience of this company are basically everyone who exists in status quo. Music
magazines such as Kerrang! and Q target teenagers and older audiences while men’s magazines such as
FHM targets the mature male audiences.
Since brand images are constructed through time with advertisements and promotional
campaigns, Bauer Media is a very reliable company with more 19 million consumers per week. This shows that
the company is very famous due to the very diverse target audience it has. It also captures people’s attention
with either similar or different interests.
The company owns both magazine and radio media. It also owns Australia’s largest magazine
publisher, ACP Magazines.
Readership of Bauer Media
In Australia
IPC MEDIA
IPC Media is a consumer magazine and digital publisher based in the UK which was founded
in the 1950’s.
The magazines they create are both mainstream and niche with the genre of music Gardening,
photography, sports, women, television and more. Examples of these are NME, which is one of the leading
music magazines in the UK, Women’s Weekly, one of the most popular women magazine aimed for older
women.
The target audience are over 26 million of UK residents with almost 2/3 of the UK women and
42% male audiences.
IPC Media is committed to working in partnership with its consumers, advertisers, business
partners and employees to deliver exceptional value, service, innovation and creativity.
IPC Media is owned by Time Warner Company, which is an American-based multinational
media corporation.
Example of IPC MEDIA’s
statistics
IMMEDIATE MEDIA CO.
Immediate Media Company is a recent combined publishing houses founded
in the late 2011.
The magazines they produced is a mixture of both mainstream and niche
audiences. Music magazines such as Top of the Pops is a very mainstream magazine
aimed at teenagers and a food channel Good Food is also mainstream.
The company has over 60+ consumer titles with nationwide spread of 8.2
million magazines per annum and a worldwide spread of 27 million digital publications per
month.
Immediate Media Company produces Radio Times, Top Gear, BBC Good
Food, Gardeners' World and a host of other much-loved consumer magazine brands linked
to BBC programming.
Immediate Media Co.’s
Sample statistics
DEVELOPMENT HELL LTD.
Development Hell Limited, a media company, publishes magazines. The
company, through its subsidiary, operates a social network clubbing website. It
also offers consulting services. The company was incorporated in 2001 and is
based in London, the United Kingdom.
This company produces a niche magazine as it only focuses on music or
clubbing and only focuses on one
The target audience of the company is quite niche with it being targeted
only to people who likes music, dancing, mixing tracks and mostly clubbing.
The Development Hell Limited own Mixmag, along with its other forms
such as apps, internet sites, radio and events. It also own dontstayin.com, one of
the biggest clubbing sites in the United Kingdom.
FIN