Institutional Models for Captioning. Institutional Models In-House Production Model.
-
Upload
terence-white -
Category
Documents
-
view
223 -
download
0
Transcript of Institutional Models for Captioning. Institutional Models In-House Production Model.
Institutional Models for Captioning
Institutional Models
In-House Production
Model
• Started in 2011• Fee for service 2012
• ~5 students 2012-2015• 10 students AU2015
• Mix of Transcript-only and Captioning requests
• $60/hour material for Transcripts (5 hours transcribing, 1 hour review)
or
• $70/hour material for Captions (5 hours transcribing, 2 hours review/captioning)
• Transcribing Process• Submit request via online form• Submit material in BuckeyeBox (box.com)
transcribers have access to this folder• Transcribers generate transcripts with ExpressScribe• Transcribers submit transcripts to same folder• Reviewers download and upload to same folder
• Turnaround• Assignments on Monday• Transcribers have a week to complete transcriptions• 1/5 ratio for material to transcription time: one hour of
material is five hours of student work• ~1/1 ratio for review• ~1/1 ratio for captioning (dependent upon complexity)
• Captioning Process• Transcript generated first• Transcript “chunked” in MS Word• Video and transcript uploaded to YouTube for timings• Review of transcript and timings in YouTube• Export to various formats (SRT, VTT)
or
• Embed/burn-in MP4 (via mkvmerge, MkvToMp4 /Any Video Converter)
http://go.osu.edu/transcribe
Institutional Models
In-House Production
Model
Outsource Production
Model
Outsourcing Production
• Transcription• Time-stamping (captioning)• Transcription & time-stamping• Potential models include• Master pricing agreement• Reimbursement model
• Know your production volume• Consider opportunities to integrate media
platforms with outsource companies
System Level Models
California Community Colleges Distance Education Captioning and Transcription Grant (DECT)http://www.canyons.edu/captioning • Established pricing agreement with approved vendors• Provides reimbursement for captioning &
transcription costs associated with distance education courses• Colleges can also interact directly with approved
vendors who are then paid by grant program
System Level Models
University of Wisconsin – Madison• Requirements identified• Scoring criteria agreed upon• Vendors identified to receive RFP• Independent scoring of responses• Anonymous testing• Contracts awarded and campuses notified
http://kb.wisc.edu/helpdesk/page.php?id=15016
Approximate Price Structurescompiled from vendor agreements
Service / Cost Cost per minute Cost per hour
Captioning (time-stamping only; you provide the transcript)
$0.85 - $0.95 $51 - $57
Standard Transcription(transcript only) $1.45 - $1.90 $87 - $114
Captioning + Transcription(verify the details) $1.25 - $1.99 $75 - $119
Approximate Price StructuresCourse: 3 hours of videos for 10 weeks
Service / Cost Cost per hour 1 Week 10 Weeks
Captioning (time-stamping only; you provide the transcript)
$51 - $57(.85 - .95) $153 - $171 $1530 - $1710
Standard Transcription(transcript only)
$87 - $114(1.45 - 1.90) $261 - $342 $2610 - $3420
Captioning + Transcription(verify the details)
$75 - $119(1.25 - 1.99) $225 - $357 $2250 - $3570
Institutional Models
In-House Production
Model
Outsource Production
Model
Hybrid Production
Model
Approximate Price StructureStanford Captioning System
Service / Cost Cost per minute Cost per hour
Captioning (automated time-stamping; you provide the transcript)
$0 $0
Time-stamping + Transcription(Outsource transcript + automated time-stamping)
$1.25 - $2.25 $75 - $135
Approximate Price StructureCourse: 3 hours of videos for 10 weeks
Service / Cost Cost per hour 1 Week 10 Weeks
Captioning (automated time-stamping; you provide the transcript)
$0 $0 $0
Time-stamping + Transcription(Outsource transcript + automated time-stamping)
$75 - $135 $225 - $405 $2250 - $4050
Benefits & Limitations
• Only staff cost when creating transcript• Could time-stamp transcript multiple times• Ability to control transcript quality
Benefits & Limitations
• Only staff cost when creating transcript• Could time-stamp transcript multiple times• Ability to control transcript quality
• No direct management or dedicated resources• Video submissions became problematic• Unable to customize workflows to new platforms
Decisions…Decisions…Decisions…
What type of captioning are you going to support internally versus outsource?
Do you want to be the group to support captioning on campus or make captioning the responsibility of individual departments?
In what direction is your campus moving with respect to video management and delivery?
Does your campus prefer to innovate or leverage expertise of third-party companies?
Captioning Policies
Captions
• Captions are the synchronized text equivalent of audio content from a video, film, television broadcast, live event, etc.
• Captions provide the same information in text that is provided as audio, including speaker identification and sound effects.
Captioning in 508 & WCAG 2.0
Section 508, Subpart B - 1194.24: Video & Multimedia Productshttp://www.access-board.gov/sec508/standards.htm
- (c) All training and informational video and multimedia productions which support the agency’s mission, regardless of format, that contain speech or other audio information necessary for the comprehension of the content, shall be open or closed captioned.
Web Content Accessibility Guidelines 2.0http://www.w3.org/TR/WCAG/#media-equiv
- 1.2.2 Captions (Prerecorded): Captions are provided for all prerecorded audio content in synchronized media, except when the media is a media alternative for text and is clearly labeled as such. (Level A)
- 1.2.4 Captions (Live): Captions are provided for all live audio content in synchronized media. (Level AA)
Audio Description in 508 & WCAG 2.0
Section 508, Subpart B - 1194.24: Video & Multimedia Productshttp://www.access-board.gov/sec508/standards.htm
- (d) All training and informational video and multimedia productions which support the agency’s mission, regardless of format, that contain visual information necessary for the comprehension of the content, shall be audio described.
Web Content Accessibility Guidelines 2.0http://www.w3.org/TR/WCAG/#media-equiv
- 1.2.3 Audio Description or Media Alternative (Prerecorded): An alternative for time-based media or audio description of the prerecorded video content is provided for synchronized media, except when the media is a media alternative for text and is clearly labeled as such. (Level A)
- 1.2.5 Audio Description (Prerecorded): Audio description is provided for all prerecorded video content in synchronized media. (Level AA)
Captioning Policy Statements
All media resources purchased after [Date] at [Institution] must be captioned versions.
Captioning Policy StatementsAll media resources purchased after [Date] at [Institution] must be captioned.
If a particular product is not available with captioning, and [Institution] requires that particular product, the purchaser will obtain written permission from the copyright owner to add captions to the video. Permission must be obtained prior to purchase, as a condition of purchase. In the event that permission is denied, a suitable captioned alternative will be sought.
Captioning Policies
How to organize captioning institutionally?• Establish procedure to obtain copyright
clearance for video to be captioned• Begin purchasing films, videos and DVD's with
captioning and/or subtitles where available• Identify the most used videos at the campus and
create captioned versions for those shown to students• Add captioning to pre-existing media materials
Copyright Clearance
What process should I follow to obtain copyright clearance for captioning a video?
• Copyright Clearance Form Example
• Legal Opinion from CA Community College Chancellor’s Officehttp://www.htctu.net/divisions/altmedia/captioning/cc/ccmain.htm
Policy & Procedure Examples
Ball State University Policy• http://
cms.bsu.edu/about/administrativeoffices/disability-services/policiesprocedures/captioning
Wisconsin Postsecondary Captioned Media Policy Guide• http
://www.slideshare.net/jbishop8/captioning-policy-draft-3-2111-4-2
Cal Poly, San Luis Obispo• http://www.classtech.calpoly.edu/media-captioning
University of Illinois at Urbana-Champaign• http://
disability.illinois.edu/academic-support/accommodations/video-captioning
Captioning Policies
Should you caption everything?
Questions to ask:• Is the material for an immediate student need?
• Is the material going to be publicly available?
• Is the material going to be archived and reused?
Designing Your Own Campus
Solution