Video Captioning 101
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Transcript of Video Captioning 101
Video Captioning 101
Innovation Showcase– October 17, 2013
Josh Miller Co-Founder 3Play Media [email protected] +1.617.764.5189 x102
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About 3Play Media ‣ Captioning + transcription + translation ‣ MIT spinout in 2007 ‣ Based in Cambridge, MA ‣ 700+ customers concentrated in higher ed
About 3Play Media ‣ Captioning + transcription + translation ‣ MIT spinout in 2007 ‣ Based in Cambridge, MA ‣ 700+ customers concentrated in higher ed
Higher Education Customers
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Agenda
‣ Accessibility trends ‣ Captioning basics ‣ Accessibility laws ‣ Value propositions ‣ Captioning process ‣ Example / Demos ‣ Q&A
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Accessibility - a Growing Concern
‣ Worldwide: 1 billion people have a disability
‣ U.S.: 56.7 million have a disability (48 million related to hearing)
‣ U.S.: 11% of higher ed students have a disability
‣ U.S.: 45% of 1.6 million veterans sought disability (177,000 related to hearing loss)
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What Are Captions?
‣ Text that has been time-synchronized with the media
‣ Captions convey all spoken content as well as relevant sound effects
‣ Originated in the early 1980s from an FCC mandate for broadcast TV
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What Are Captions?
Terminology
‣ Captioning vs. Transcription
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What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
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What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
‣ Closed vs. Open Captioning
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What Are Captions?
Terminology
‣ Captioning vs. Transcription
‣ Captioning vs. Subtitling
‣ Closed vs. Open Captioning
‣ Post Production vs. Real-Time
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How Are Captions Used?
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Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations
with federal subsidies
Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law
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Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations
with federal subsidies
Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law
ADA ‣ Title II (public entities) + Title III (commercial
entities) ‣ Netflix lawsuit implications
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Accessibility Laws Section 508 ‣ Added to Rehabilitation Act in 1986 ‣ Applies to federal agencies and organizations
with federal subsidies
Section 504 ‣ Part of Rehabilitation Act of 1973 ‣ Anti-discrimination law
ADA ‣ Title II (public entities) + Title III (commercial
entities) ‣ Netflix lawsuit implications
CVAA ‣ Applies to content that airs on TV + Internet
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Value Propositions?
‣ Accessibility for deaf and hard of hearing
‣ For ESL viewers
‣ Flexibility to view in noise-sensitive environments
‣ Search
‣ Reusability
‣ Navigation, better UX
‣ SEO/discoverability
‣ Used as source for translation
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Captioning Process
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1. Upload 2. Download 3. Publish
Step 1 – Upload Video/Audio
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Step 2 – Download Captions
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Step 3 – Publish Captions
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Platform Integrations
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Video Player / Platform Integrations
Overview of 3Play Media Services
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Captioning Transcription Automated Transcript Alignment
Translation Interactive Search Tools
Integrations / API
Captions Plugin
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‣ Works with most video players
‣ Searchable ‣ SEO boost
‣ Customizable ‣ Supports multiple
languages
Interactive Transcript
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EXAMPLES
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Captions with Lecture Capture
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Searchable Interactive Transcript
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Searchable by Speaker ID
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MIT 150 – Infinite History
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Infobase Learning (20,000+ videos)
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MIT OpenCourseWare
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Survey: 177 Students Using MIT OCW
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97% of students said interactive transcripts enhanced their learning experience
Significantly enhances (57%)Enhances (40%)Detracts (1.7%)Greatly detracts (3.4%)