InsightXplorer Biweekly Report_20150601
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20150601
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ARO / MMX 3 ARO / MMX
IX Survey 17
IX
2015 06 01
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ARO / MMX
2015 06 01
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comScore201541/4
ARO
2015 06 01
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ARO
comScore MMXARO 2015 2015 06 01 4
comScore20154330.6
300-350
3,251
3,4993,547
3,2393,144
3,414
2,992
3,292
3,306
2,400
2,700
3,000
3,300
3,600
3,900
(000)
18,522
23,27721,082
18,946
20,472 20,904
14,933
19,332
18,518
0
5,000
10,000
15,000
20,000
25,000
(000)
81
100 99
9287 87
72
104
93
0
20
40
60
80
100
120
()
163
188
162 155 154
144
115
149
147
0
20
40
60
80
100
120
140
160
180
200
()comScore/
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ARO
2015 06 01
/Mobile01Yahoo!msnPChomeTechbang TMobile0165.5 Yahoo! msnYahoo!
comScore MMXARO 2015 4
(000)
(%)
()
Mobile01 Automobile Mobile01 655 4.9 19.8 33 6.1 3.3
Yahoo Taiwan Autos Yahoo! 569 4.2 70.2 41 7.8 9.0
MSN Autos - Taiwan msn 122 0.9 12.0 14 7.8 1.6
Pchome Car PChome Online 111 0.8 6.7 9 5.7 1.2
TECHBANG AutoZone AutoZone 38 0.3 2.4 2 1.4 1.6
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ARO
2015 06 01
msn()
PChome OnlinemsnYahoo! 45-54Mobile01AutoZone35-44
comScore MMXARO 2015 4
146 145 151133
111
50 50 44
64
88
0
100
Mobile01 Yahoo! msn PChome Online AutoZone
All Males All Females
128
186
129115
186
139
231
170
147
0
100
200
Mobile01 Yahoo! msn PChome Online AutoZone
6-14 15-24 25-34 35-44 45-54 55+
Composition Index UV
100
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ARO
2015 06 01
Yahoo!
msn
comScore MMXARO 2015 4
0
200
400
600
800
1,000
1,200
(000)
0
1
2
3
4
5
6
7
8
9
0
10
20
30
40
50
60
70
80
()
0
20
40
60
80
100
120
Mobile01 Yahoo! msnPChome Online AutoZone
Microsoft201410comScore DictionaryMMX201410
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ARO
2015 06 01
8891SUMHOT8891
comScore MMXARO 2015 4
app
(000)
(%)
()
8891.COM.TW 8891 349 2.6 25.3 95 3.7 6.8
SUM.COM.TW SUM - 78 0.6 3.0 9 1.7 1.8
HOTCAR.COM.TW HOT 26 0.2 4.6 4 1.5 3.0
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ARO
2015 06 01
88918891HOT35-44SUM45-54
comScore MMXARO 2015 4
145159
208
169184
115
0
100
200
8891 SUM HOT
6-14 15-24 25-34 35-44 45-54 55+
Composition Index UV
100
148137 143
4760 53
0
100
8891 SUM HOT
All Males All Females
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ARO
2015 06 01
8891
SUMHOT
comScore MMXARO 2015 4
0
50
100
150
200
250
300
350
400
(000)
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
0
5
10
15
20
25
30
35
40
45
()
0
20
40
60
80
100
120
8891 SUM HOT
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ARO
2015 06 01
U-CAR U-CAR Go
comScore MMXARO 2015 4
(000)
(%)
()
U-CAR.COM.TW U-CAR 658 4.9 9.5 16 4.6 2.1
CARNEWS.COM 138 1.0 10.7 18 3.0 3.5
CARSTUFF.COM.TW CarStuff 130 1.0 3.3 3 1.9 1.8
KINGAUTOS.NET 113 0.8 2.2 3 1.8 1.2
ISCAR.TW iSCAR 107 0.8 2.4 2 1.4 1.7
7CAR.TW 7car 103 0.8 2.5 6 1.6 1.6
INCAR.TW 98 0.7 4.7 6 1.1 4.1
AUTONET.COM.TW 83 0.6 1.3 3 1.3 1.0
BUYCARTV.COM Go 56 0.4 10.0 15 4.7 2.1
AUTO-ONLINE.COM.TW AutoOnline 27 0.2 1.8 2 1.2 1.6
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ARO
2015 06 01 comScore MMXARO 2015 4
144 142
165182
161174
157176
156
184
52 54
2910
3419
3716
38
8
0
100
All Males All Females
179
107
190
122
174168 174
145
183170
204
160 163 160145
103122120
159
251
0
100
200
300
U-CAR CarStuff iSCAR 7car Go AutoOnline
6-14 15-24 25-34 35-44 45-54 55+
Composition Index UV
100
AutoOnline
35-44U-CARiSCAR7car
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ARO
2015 06 01
comScore
ToyotaNissanMercedes-Benz
ToyotaNissanBMWHonda
Mercedes-BenzBMW
comScore Segment Metrix ARO 2015 4
(000)
(%)
()
TOYOTA.COM.TW 154 1.1 5.0 9 1.4 3.6
NISSAN.COM.TW 125 0.9 5.0 9 1.7 2.9
MERCEDES-BENZ.COM.TW 104 0.8 4.8 7 1.9 2.5
MAZDA.COM.TW 88 0.7 1.3 4 1.3 1.0
LUXGEN-MOTOR.COM.TW 73 0.5 1.4 6 1.8 0.8
FORD.COM.TW 66 0.5 3.1 9 1.3 2.5
BMW.COM.TW 61 0.5 1.7 16 1.9 0.9
AUDI.COM.TW 58 0.4 1.2 4 1.3 1.0
MITSUBISHI-MOTORS.COM.TW 54 0.4 0.9 2 1.1 0.8
LEXUS.COM.TW 48 0.4 2.5 3 1.1 2.2
VOLKSWAGEN.TW 44 0.3 1.9 7 1.1 1.7
HONDA-TAIWAN.COM.TW 42 0.3 4.0 10 1.7 2.4
HONDA.TW 38 0.3 0.8 2 1.1 0.8
INFINITI.COM.TW 38 0.3 1.4 4 1.1 1.3
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ARO
2015 06 01
Ford
FordToyotaLuxgenHondaNissan55
Mercedes-BenzAudi45-54InfinitiBMWLexusMazda35-44
comScore Segment Metrix ARO 2015 4
126
187
209
151150 151 153
128
191
124
177 178
205
123
182
142
167
116
152136
120
175184165
181
226
142
168
0
100
200
6-14 15-24 25-34 35-44 45-54 55+
Composition Index UV
100
141 145 146149
134
158149 151 141 134 133
151 145 151
56 50 49 4662
3647 44
55 6263
44 51 44
0
100
All Males All Females
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comScore 20154330.6(25%)
Mobile01 Yahoo! msnYahoo!
msn()PChome OnlinemsnYahoo! 45-54Mobile01AutoZone35-44
8891 SUMHOT
U-CAR U-CAR Go
ToyotaNissanMercedes-BenzToyotaNissanBMWHondaMercedes-BenzBMW
2015 06 01
ARO
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IX
2015 06 01
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2015524202,725
IX
2015 06 01
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IX
Key FindingsToyota(81.2%)Luxgen(73.0%)Mazda(72.2%)
43.8%(57.5%)(30.7%)90
Toyota Ford Honda
(45.8%)(32.5%) (22.8%)(67.7%)
2015 06 01
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IX
2015 06 01
Toyota (81.2%)50Luxgen (73.0%)Mazda (72.2%)
68.9% 70.5% 72.2% 73.0% 81.2%
66.3%
0%
20%
40%
60%
80%
100%
Nissan
Honda
Mazda
Luxgen
Toyota
Base: May 2015
1-10 1- 5 () 6-10()
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IX
(FordNissanSuzukiToyota)(MitsubishiHyundaiHondaMazdaLuxgen)
Ford
NissanSuzukiMitsubishiHyundaiMazdaLuxgenHonda
Toyota
2015 06 01
Base: N=2725 May 2015
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IX
43.8%45-49515
2015 06 01
(57.5%)(30.7%)
43.8% 56.2%
Base: N=2725 May 2015
57.5% 30.7%
8.6% 3.4%
Base: N=1192 May 2015
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IX
70100(37.1%)45-495070(24.7%)20-24
2015 06 01
9013576
90
135
76
57
27
16.2%
24.7%
37.1%
21.9%
50
5070
70100
100
Base: N=1192 May 2015
Base: N=1192 May 2015
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IX
2015 06 01
Toyota (44.4%23.4%)Ford (14.7%14.5%)Mazda (7.3%7.0%)Honda (9.5%10.7%)BMW(2.7%6%)Nissan (15.5%5.9%)
44.4%
14.7%
9.5%
7.3%
2.7%
15.5%
2.5%
1.2%
2.9%
11.8%
1.9%
2.0%
1.5%
3.6%
3.3%
23.4%
14.5%
10.7%
7.0%
6.0%
5.9%
5.7%
5.5%
4.4%
3.9%
1.9%
1.3%
1.1%
0.8%
0.1%
0% 10% 20% 30% 40% 50%
Toyota
Ford
Honda
Mazda
BMW
Nissan
Audi
Luxgen
Lexus
Mitsubishi
Hyundai
Volkswagen
Volvo
M-Benz
Suzuki
Base: N=1192 May 2015
-
IX
2015 06 01
24.5%
26.8%
30.7%
48.5%
49.1%
59.8%
49.3%
50.9%
46.9%
39.7%
40.8%
32.8%
19.4%
17.3%
15.5%
8.4%
7.1%
5.4%
6.5%
4.7%
5.8%
3.2%
2.6%
1.9%
Base: N=1192 May 2015
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IX
(45.8%)2950(32.5%)40-44(22.8%)35-39
2015 06 01
(67.7%)(31.1%)45-49(26.3%)35-39
45.8%
32.5% 22.8%
13.3%
6.9%
6.2% 5.1%
3.9%
1.1%
0% 10% 20% 30% 40% 50%
Sedan
RV
SUV
Coupes
Wagons
Hatchback
Van
Sports Car
Base: N=1192 May 2015
67.7%
31.1%
26.3%
18.1%
17.3%
17.0%
10.3%
0% 20% 40% 60% 80%
Base: N=1192 May 2015
-
56.2%
50.4%
44.0%
37.9%
33.4%
26.0%
24.5%
14.2%
4.9%
0% 20% 40% 60%
DM
Base: N=1192 May 2015
IX
(56.2%)(50.4%)50(44.0%)25-2935-39
2015 06 01
(52.3%)(49.2%)(47.2%)(46.8%)
52.3%
49.2%
47.2%
46.8%
32.2%
17.6%
16.4%
13.3%
10.7%
0% 20% 40% 60%
Facebook
BBSPTT
Email
Base: N=670 May 2015
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IX
Toyota
Ford
MazdaLuxgen
43.8%
90
2015 06 01
Toyota Luxgen Mazda Toyota Nissan Ford Toyota Ford Honda
Toyota -
Nissan -
Ford - -
Mitsubishi
Suzuki Hyundai
Honda -
Mazda
Luxgen
Luxgen Mazda
Suzuki Mitsubishi
Hyundai Mitsubishi
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IX
2015 06 01
(IX Survey)
CyberPanel 20
2015/05/022015/05/04
N=2,72595%,1.88%201504
1335 49.0%
1390 51.0%
20-29 418 15.3%
30-39 622 22.8%
40-49 638 23.4%
50 1047 38.4%
1227 45.0% 702 25.8% 795 29.2%