InsightXplorer Biweekly Report_20141201
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8/10/2019 InsightXplorer Biweekly Report_20141201
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ARO / MMX
3 ARO / MMX
IX Survey
11
2014 1201
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ARO / MMX
2014 12 01
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4G
2014 1201
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comScore Media MetrixA 2014 1201
/(1)
15.6%10.3
emome(2)
(000) %
()
2,108 15.6 10.3 27
[M] EMOME.NET Emome 1,461 10.8 6.6 14
[M] FETNET.NET 514 3.8 10.3 38
[M] TAIWANMOBILE.COM 481 3.6 12.1 29
TSTARTEL.COM + VIBO.COM.TW + 135 1.0 6.9 20
[P] TSTARTEL.COM 119 0.9 4.9 13
[P] VIBO.COM.TW 51 0.4 6.7 25
1
2
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2014 1201
emome
comScore Media MetrixA
1 Composition Index UV
2 Composition Index PV
48.5
48.2
45.3
40.3
44.7
0% 50% 100%
[M] EMOME.NET
[M] FETNET.NET
[M] TAIWANMOBILE.COM
[P] TSTARTEL.COM
[P] VIBO.COM.TW
All Males All Females
0
[M] EMOME.NET
[M] FETNET.NET
[M] TAIWANMOBILE.COM
[P] TSTARTEL.COM
[P] VIBO.COM.TW
Composit
99
99
105
115
106
101
101
95
84
93
0 100
[M] EMOME.NET
[M] FETNET.NET
[M] TAIWANMOBILE.COM
[P] TSTARTEL.COM
[P] VIBO.COM.TW
Composition Index UV
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2014 1201
co
LossGoogleYahoo
Mobile01
comScore Media MetrixA
% of Entries EMOME.NET FETNET.NET TAIWANMOBILE.COM TSTARTEL.COM
[P] Google Sites 17.3 21.0 22.2 30.6
[C] Google Search 2.4 5.2 4.8 6.1
[M] YOUTUBE.COM 1.3 0.6 1.7
[P] PIXNET 8.5 0.4 0.6
[P] Yahoo Sites 10.5 13.1 13.0 14.8
[S] Yahoo Taiwan Homepages 3.8 1.5 1.3
[S] Yahoo Taiwan Search 3.5 8.5 8.1 6.5
[P] Facebook 5.0 5.4 2.9
[P] Logon 3.7 2.2 2.2 1.9
[P] Microsoft Sites 2.8 0.3 0.5
[M] PCHOME.COM.TW 0.6 0.9
[M] MOBILE01.COM 0.5 0.3 1.2 3.6
[M] Next Media Taiwan 0.5 0.4
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2014 1201
comScore Source/Loss
comScore Media MetrixA
% of Exits EMOME.NET FETNET.NET TAIWANMOBILE.COM TSTARTEL.COM
[P] Google Sites 16.6 20.1 16.9 21.4
[C] Google Search 4.1 5.8 2.5 2.4
[M] YOUTUBE.COM 1.9 0.8 1.2
[P] Chunghwa Telecom 10.7 1.9 1.0
[M] HINET.NET 3.3 0.3 0.4
[P] Yahoo Sites 8.5 9.1 7.5 16.2
[S] Yahoo Taiwan Homepages 3.7 3.6 3.4 7.2
[S] Yahoo Taiwan Search 2.4 3.1 2.1 2.3
[P] Logoff 6.8 4.3 3.0 3.6 [P] Facebook 6.0 7.5 6.8 3.9
[P] PIXNET 2.8
0.6
[M] MOBILE01.COM 0.7 0.3 1.2
[P] Microsoft Sites 3.2 0.3 0.4
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2014 1201
comScore Cross Visiting
344G
34
/
comScore Media MetrixA
EMOME.NET FETNET.NET TAIWANMOBILE.COM TSTARTEL.COM
INDEX INDEX INDEX INDEX
- 158 - 180 - 171 - 212
- 157 - 180 - 167 - 202 -
/- 151 - 162 - 167 - 192 -
144 146 - 147 183
-/ 136 - 140 -/ 136 /- 170
- 133 -/ 135 /- 120 169 -
/- 121 120 117 - 167
121 118 117 - 161
116 /- 118 113 -/ 146
113 117 / 108 137
INDEX 100
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!comScore Media Metrix
15.6%
10.327
!emome
!
emome
!comScore Source/Loss
GoogleYaho
emome
Mobile0
Sites
!comScore Cross Visiting34
34
/
2014 1201
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IX
2014 1201
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4G LTE
201411
2,114
2014 1201
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Key Findings
!
(47.7%)(28%)
(17.8%)
(66.3%)(61.3%)
!1(70.1%)
(47.7%)
(27.1%)
!(76.7%
(42.5%)
/(24.9%)(23.3%)
(33.5%)
(31.8%)
!(
5.145.39
2014 1201
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Key Findings
!
(67.6%)
5723G/3.5G/
3.75G(82.7%)4G LTE17.2%
!(7)
4.98
5.15T STAR
5.03
2014 1201
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!
(47.7%)
(28%)(1
7.8%)
2014 1201
(66.3%)
(41.9%
39
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!
2014 1201
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!
1(70.1%)2
26.4%3
(3.4%)
2014 1201
)
(47.7%)
27.1%)
(24%)(17
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!
2014 1201
(76.7%)
19
40
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!/
(42.5%)
35-39
(31.4%)
20-34
/(24.9%)
2014 1201
(33.5%)
/(31.
(30.1%)
39
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!
2014 1201
(73.5%)
(67%)
(86.9%)
T STAR(79.4%)A+(73.6%)
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!
(67.6%)
20-34
2014 1201
G/3.75G(82.7%)
17.2%
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!
(57.1%)
1940
3G/3.5G/
3.75G56.8%
4G LTE(58.8%)2
2014 1201
401
800
G/3.75G
354
4G LTE
620
1055
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!
(69.4%)
(75.8%)
T STAR(67.7%)
(67.5%)
2014 1201
7
T STAR5.03
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!4G LTE
3G/3.5G/3.75
G4G LTE
(46.6%)
40
(53.4%)
24
2014 1201
4G L
(62.6%)
(52.2%)
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!
2014 1201
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!
(47.7%)(28%)
(17.8%)
(66.3%)(61.3%)
(70.6%)
(73.5%)
(69.4%)
4G LTE4G LTE3G/
4G LTE46.6%4G LTE
2014 1201
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2014 1201
(IX Survey)
CyberPanel
2014/11/072014/11/09
N=2,114
95%,2.13%201410
1051
1063
19 276
20-24 159
25-29 158
30-34 195
35-39 195
40 1131
955
558
601
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(02) 3322-2882c
!
!