InsightXplorer Biweekly Report_20140815
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Transcript of InsightXplorer Biweekly Report_20140815
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201471821
)1,868com
Metrix6
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Key Findings
/
24.3%6-7
/
/(81.8%)
(40.7%)(34.7%)
/104
1111
20146
193.516.1%
y
(44.7%)(36.3%
(32.3%)
15-24
25-44
45
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Key Findings
/
25-34
/25-34104
15-34
45-54
15-34yes123
Segment MetrixTop10
/
104
/
yes12
1
1111
yes12351
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Key Findings
/
(55.4%)(46.7%)
/(35.4%)
(50.1%)
(50%)(46.5%)
(33.2%)
/
(40.7%)
(25.0%)(24.0%)
(20.1%)
(49.2%)
(44.7%)(43.
/(27%)
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/co
Metrix201272014620% - 30%
2012720136 - 7
/AppPC/
comScore Media MetrixARO
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%
30.0%
/ %
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7
/
(81.8%)
20-24
(40.7%)(34.7%)
/(27.5%)
40
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1041111
104(57.8%)
yes123
518e
104
25-34
1111yes12351820-
29
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20146193.5
*104(127.5)
1111(101.3)518(48.9)yes123
104ye
yes1231111
comScore Media MetrixA
Media
()%
()
()
()
Duplicated* 1,935 16.1 - - 29.9 105 104 1,275 10.6 111 34.0 29.4 98
1111 1,013 8.4 79 34.5 13.6 50
518 489 4.1 29 34.6 4.3 24
yes123 336 2.8 20 33.8 13.6 47
Duplicated*comScore Audience Duplication
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(44.7%)35-
39
(36.3%)
(32.3%)35-39
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yes123104
15-2425-
34
yes12315-24104
25-4445
518
comScore Media MetrixA
51.1 49.5 47.9
48.9 50.5 52.1
0%
50%
100%
24.2 25.0 25.1
27.133.7 32.2
23.522.2 21.9
16.614.3 14.3
8.6 4.8 6.5
0%
20%
40%
60%
80%
100%
15-24 25-34 35-44 4
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100
()/()
25-3415-24
51825-34
10445-54
1111
34
45-5415-2425-34
yes12345-54
yes123
comScore Media MetrixA
117
100
108109
101
15-24
25-34
35-44
45-54
55+
121
131
119
130
131
114
148
135
15-24
25-34
35-44
45-54
55+
(Composition Index UV)
(Comp
(Comp
(Composition Index UV)
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20146/
1111
104
comScore Media MetrixA
104 1111 518 yes123
B2B B2B B2B
/ /
B2B
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104
1111
yes123518
104
1111
518
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/(55.4%)
30-39
(46.7%)35-39
/(35.4%)
(34.9%)/(33.4%)
/
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(50.1%)
(50%)
(46.5%)
20-24
/
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(66.8%)(33.2%)
20-34
/(40.7%)
(25.0%)
(24.0%)(20.1%
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(49.2%)
/(44.7%)
(43.1%)
20-24
/(27%)20-24
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/1
1111yes123518
2014616.1%104
yes123
15-346
25-34104
yes1235181111
15-2445-54
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/
/
/
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963
905
20-24 509
25-29 193
30-34 233
35-39 211
40 722
891
468
510
(IX Survey)
CyberPanel20
2014/07/192014/07/22
N=1,868
95%,2.27%20147
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comScoreUnified Digital MeasurementTM
International Spiders and Bots List
Methodology
Global
PERSONMeasurement M
Panel
Unified Digital Measuremen
Media Metrix
*comScore(UDM)unified(U)(u)
/
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