InsightXplorer Biweekly Report_20140616
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comScore Media Metrix
NOWnews201311UDM
NOWnewsTotal Pages ViewedTotal Unique V
CTnews2013620136
201312
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(11
17Life[M](u) 17LIFE.COM[C](u) 17Life Coupon
2014417LifeGOMAJIGRO17LifeGOMAJI100
[M](u)17LIFE.COM
[P](U)GOMAJI.COM
[M ]GROUPON.COM.TW
[C](U) YahooTaiwan Big Deals
[P]CRAZYMIKE.TW
[P] IHERGO.COM [P
17Life GOMAJI GROUPON Yahoo ihergo
Total Unique Visitors
(000)1,170 1,048 871 828 445 145
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17Life201311comScorecomScore
2014217Life
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comScore Source/Loss
YahooGoogle
%[P](U)
GOMAJI.COM[M](u) 17LIFE.COM
[M]GROUPON.COM.
TW
[C](U) Yahoo Taiwan
Big Deals[P] CRAZYMIKE.TW [P] IHERGO.COM [P] 123
[P] Google Sites 50.0 8.9 11.8 8.7 40.6 17.6 2
[P] Yahoo Sites 19.3 15.8 14.3 59.3 13.4 19.3 1
[C] Yahoo Taiwan
Big Deals3.7 4.0 3.5 N/A 2.3 N/A
[C] Yahoo Taiwan
Discount PlusN/A N/A N/A 1.6 N/A N/A N
[P] Facebook 5.2 3.4 3.4 3.6 6.9 9.4 1
Logon 2.0 1.2 1.2 3.0 1.3 4.0
3.6 6.2 25.4 11.3 0.3 N/A
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App
201452830
2,218comScore Media MetrixVideo Metrix
PC
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Key Findings
(85.8%)()(77.7%)
(46.8%)
1(46.7%)
11(32.4%)1
19
6~10(35.6%)11~20
(26.5%)
201441157.8
96.7%
25-34
15-2445-54
4415-2
20144
(U)(U)
(U)The News Lens
(U)The News Lens
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Key Findings
Top6
(U)Ettoday
15-34(U)
(U)CTnews
15-34
Top615-24
(U)The News Lens
25-34Thinking Taiwan
(44.5%)(37%)
(22.3%)
Top6
(U)
(U)Ettoday
(U)
(U)The News Lens
Thinking
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Key Findings
Ettoday
(49.6%)
App(22.7%)
(57.7%)(//
)(39.1%)/
(33.9%)
14.73
20
(69%)
Top10
YouTube
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(85.8%)()(77.7%)
(46.8%)
35
24
(41%)
()(33.7%)
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()
11(46.7%)
11(32.4%)
1
1
196~10(35.6%)
11~20(26.5%)
10
11
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comScore Media Metrix201441157.8
96.7%
15-2445-54
35-4445-54
35-4415-2423
0
500
1,000
1,500
2,000
2,500
3,000
3,500
0
100
200
300
400
500
600
700
15-24 25-34 35-44 45-54 55+
0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
comScore Media MetrixARO
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Top6
(U)20144497.5
447.1(U)CTnews
(U)The News Lens20144
51.9(U)newtalk(U)The News Lens4.2
comScore Media MetrixA
0
5
10
15
20
25
30
35
40
45
50
0.0 50.0 100.0
(U)
(U)
(U)Ettoday
(U)CTnews
(u)Nownews
* 0
1
2
3
4
5
6
7
8
0.0 1.0 2.0 3.0 4.0 5
*LTN.COM.TWLIBERTYTIMES.COM.TW
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Top6
(Composition Index UV)
100
Top6(U)
(U)CTnews
15-34
(U)Ettoday
15-34
Top615-
24(U)The News Lens
25-34Thinking
Taiwan
comScore Media MetrixA
0 50
(U)
(U)
(U)Ettoday
(U)CTnews
(u)Nownews
0 50
(U)newtalk
Thinking Taiwan
15-24 25-34
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(44.5%)(37%)
/(22.3%)
40
19
35-39/
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Cross VisitingTop6
(U)/
(U)Ettoday/(U)CTnew
(u)Nownews
(LTN.COM.TW)
comScore Media MetrixA
136
157145 149147
128
164
0
25
5075
100
125
150
175
200
225
250(U) (U) (U)Ettoday
(U)CTnews (u)Nownews
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Top6
(U)The News Lens
/
Thinking Taiwan/
comScore Media MetrixA
193
163158149148145
138
160
0
40
80
120
160
200
240
280
(U)The News Lens (U)newtalk Thinking Taiwan
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Full Universe
Full UniversecomScore UDMJ
PC
EttodayPC20142*
comScore Media MetrixA
0
40
80
120
160
200
0
40
80
120
160
200
Ettoday
0
40
80
120
160
200
UDN
0
40
80
120
160
200
Nownews
0
40
80
120
160
200
*EttodayAppWeb BasecomScoreEttodayAppJave-Script TagAppcomScore
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(49.6%)app(22.7%)
(19.6%)
app
24
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(57.7%)
(//)
(39.1%)
/(33.9%)
14.73
6-10(35.4%)
20
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App
App
(46.9%)Yahoo!(27.8%)(14.6%)
Yahoo!
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/
/
8.4%33%/30.2%/
/
(69%)20-24
(14.7%)19
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comScore Video Metrix59
)YouTube20144Top10
Top10YouTube
YouTubeYouTube
YouTube
comScore Video MetrixA
2,041
1,841
1,431
1,084
1,010
1,009
1,000
851
787
587
YouTube
YouTube
YouTube
YouTube
YouTube
YouTube
TVBS YouTube
YouTube
YouTube
8.5
9.6
5.7
4.0
4.3
4.8
3.1
4.4
2.8
5.6
7.1
10.1
12.6
16.4
10.5
17.9
6.6
20.9
(000)
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()
1
Media MetrixDemographic ProfileCross Visiting
/
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Full UniverseVideo MetrixPC/PC
AppcomScore UDM/
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1085
1133
19 402
20-24 233
25-29 239
30-34 278
35-39 278
40 788
1132
426
660
(IX Survey)
CyberPanel12
2014/05/282014/05/30
N=2,218
95%,2.08%20145
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comScoreUnified Digital MeasurementTM
International Spiders and Bots List
Methodology
Global
PERSONMeasurement M
Panel
Unified Digital Measuremen
Media Metrix
*comScore(UDM)unified(U)(u)
/
201448*
Audience DuplicationLIBERTYTIMES.COM.TWLTN.COM.TW
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