Yasemin SertogluCisem KulaSerbulent Sertoglu

Service creatorsHard to find & use relevant environmental data:

• Scattered, different formats, different qualities.• Data is classified according to subject, not

location. • Tying multiple datasets to a single location is a challenge.• Hence, # of datasets used in a project tends to be limited.

Data publishers & Platform owners# of people and businesses using the data they provide is limited.

The Problem

The Solution

InsightDX is an API that crawls, aggregates and filters datasets on a platform according the service’s criteria.

Makes open environmental data more meaningful and easier to use.

Service creators don’t have to struggle with finding and using datasets.

They focus on creating stuff that matters for people and environment.

More people can use open data to create value.

The Prototype

Customer Segments

Data publishers

Owners of platforms that host or signpost datasets

People & businesses that create services using open data

Early Adopters

People currently working with open environmental data ARE early adopters.

Validation

EdX, Data.gov.uk, Environment Agency Problem validated Solution approved Focus on the quality of service & data Potential partners: Validated Potential clients: Needs to be validated (Budget!)

Service creators: 7 teams interviewed: Problem validation: 7/7 Solution validation: 5/7 (5 teams use location-based data) Focus on the quality and reliability of data Preference for volume-based payment

Monetisation & Value

Service creators Data publishers Platform owners

Subscription Volume-based payment

Partners / channels / next steps

Platform owners & data publishers.

Open data communities and organizations

Events (sponsoring?)

This is how we access early adopters. We will learn together, iterate and expand from there.

The Datasets Used

Environment Agency

• Risk of flooding from rivers and sea: postcode in areas of risk

• Environmental pollution incidents

Data.gov.uk

• Noise exposure data: England

• Health and safety statistics

Thank you

© 2014 Gabriella Karney Photography