InSequent Overview January 2013 no financials
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Transcript of InSequent Overview January 2013 no financials
Mobile Marke+ng and Display Adver+sing pla5orms under one roof
Symbiosis | noun | interac(on between two different organisms living in close physical associa(on, typically to the advantage of both.
© 2012 InSequent, Inc. All Rights Reserved
What we do
• Complementary mobile marketing and display ad platform for local business
• Instant mobile website creation, SMS engagement suite
• Instant display ad creation, preview, deployment
• Channel partners: – Reachlocal, NY Times Group (Halifax), Digital First
Media, Morris, McClatchy, PricingEngine, DisplayPoints, SoHoOS, more
© 2012 InSequent, Inc. All Rights Reserved
Why we do mobile markeCng
• Approx. 40% of traffic currently comes from mobile devices. Increasing rapidly1
• Mobile traffic on a mobile friendly site converts up to 2.0x beDer than desktop
• 14% of SMBs have a unique web site built with mobile consumers in mind2
• 84% of SMBs with mobile presence experience increase in new business ac+vity3
Sources: 1) BIA Kelsey, 2) ZDNet, 3) Web.com
© 2012 InSequent, Inc. All Rights Reserved
Non-‐opCmized site = Lost sales
• PROBLEM: Most SMB websites are not op+mized for proper display or ease of naviga+on on mobile devices – Content not legible w/out panning, zooming – Slow load +me – Not Click/Thumb-‐friendly – Too much info
• RESULT: Sub-‐par user experience equals suppressed ROI from digital ad efforts
© 2012 InSequent, Inc. All Rights Reserved
Mobile is a requirement
A Case for the Mobile Site... Example: • 1,000 users visit your landing page, 2% (20) of them convert. • You do an A/B test, improving conversion by 25% (5) users. • The mobile visitors (20-‐40% or 200-‐400 visitors) however
are ignored and presented with the desktop site. It's logical that focusing on converCng these 200+ makes more sense than the 5 new conversions, especially since mobile users are more likely to convert…
© 2012 InSequent, Inc. All Rights Reserved
Mobile = AcCon
• 90% of text messages are read <3 minutes1
• 94% of users look for local informa+on on their phone and 90% take ac+on as a result2
• Mobile coupons are 10x more likely to be opened3
Sources: May 2012, 1) Luxury Daily, 2) Google, Our Mobile Planet: United States, Understanding the Mobile Customer, 3)Mobile Commerce Daily
"88% of mobile searchers take ac8on within 24 hours. About 70% take ac8on
within 1 hour." ~ Google Mobile Movement Study, 2011
The digital adver+sing world is fragmented and complicated.
Brands have in-‐house teams or agencies to execute strategy.
SMBs don’t have the +me. They don’t have the budget…
Why we do digital adverCsing
…so they s+ck with what they know.
Tradi+onal adver+sing
© 2012 InSequent, Inc. All Rights Reserved
The Market: $500 B/$200 B to be disrupted
• Total adver+sing industry is $500 billion in US • All current technologies are focused on the top of market ($300 billion) • Current local ad spend in the U.S. alone is over $150 billion • The untapped market is worth $200 billion • AdWords revenue from SMBs was $7 billion in 2011
One Stop Ad PlaXorm
Easy-‐to-‐use crea+ve pla5orm that allows SMBs to execute Agency-‐quality adver+sing campaigns with NO
minimum spending.
Local Adver+ser
Create Target Deploy Track
© 2012 InSequent, Inc. All Rights Reserved
The Biggest of Them All
Source: Morgan Stanley State of Mobile Report. April, 2012
© 2012 InSequent, Inc. All Rights Reserved
Mobile plaXorm compeCtors SMB oriented
Agency oriented Large adverCser oriented
© 2012 InSequent, Inc. All Rights Reserved
Ad plaXorm compeCtors SMB oriented
Agency oriented Large adverCser oriented
© 2012 InSequent, Inc. All Rights Reserved
DifferenCaCon
None of our compe+tors offer a one stop solu+on
– Mobile Websites – SMS engagement suite – Display ad create and deploy across desktop/mobile web and app networks
We drive traffic. We op+mize traffic. We convert traffic.
© 2012 InSequent, Inc. All Rights Reserved
Team
• Mark Porter – ops and biz dev • Tom Flaherty -‐ channel management • Chen Hu -‐ engineering • Gary Allan -‐ controller • 6 part +me ad ops • 10 engineers in China • Advisors – David Grohol (biz dev), Bill Angeloni (finance/opps), Alfredo Guilbert (biz dev/ad pla5orm), Piers Hakken (tech architecture), Steve Clinton (legal), Brian Jacobs (venture)
© 2012 InSequent, Inc. All Rights Reserved
Addendum
© 2012 InSequent, Inc. All Rights Reserved
Mobile Websites
Desktop conversion in 5 seconds
© 2012 InSequent, Inc. All Rights Reserved
Mobile Engagement
Keywords & QR Codes
© 2012 InSequent, Inc. All Rights Reserved
Mobile MarkeCng
SMS Messaging & Mobile coupons
Design: Simple Mode
Create, target and deploy stunning, rich media promo+ons
in real +me. • Six guided steps to create & deploy web/mobile campaign
• Drag-‐and-‐drop asset selecCon
• All sizes supported (MMA, LAB, etc.) Custom sizes available
• Full animaCon available
• 4Mads determines targeCng based on AdverCser objecCves.
Images > Text > Call-‐to-‐Ac(on > Customize > Target > Launch
Design: Advanced Mode
• Full creaCve suite with pixel-‐level control.
• Upload unlimited image assets, search www for image assets
• Upload unlimited fonts • Over 100 animaCon effects • Create & store templates • All sizes supported (MMA, LAB, etc.) Create any size
• Publish .swf and HTML-‐5-‐friendly output with backup .gifs
• All ads are completely exportable to .zip – publish wherever you want
Remove the high cost of developing engaging mobile and online ad crea+ve. Save thousands of dollars and hours invested in hiring Flash or HTML programmers
Design: Site Preview
The site preview func+on allows you to review your ads in context – great for both the approval and revision processes.