Inovação, Novas Tecnologias e Governança

Danilo BordiniGerente de Grupo para Novas Tecnologias & Inovação@dbordini

A company’s success today does not guarantee success tomorrow

• 61 (of 100) companies from the 1917 list ceased to exist by 1987

• 2 outperformed the market

• Only 74 (of 500) companies from 1957 remained on the list in 1997

• 12 outperformed the market

Forbes 100

S&P 500

Creative Destruction: Why Companies That Are Built to Last Underperform the Market, 2001

Innovation is no longer the province of a few leading-edge companies; it is the lifeblood required for any organization to survive.

“Key Issues for Business Innovation and Emerging Trends, 2011,” Gartner, Inc., March 30, 2011

By 2008, companies only spent an average of 18 years on the S&P 500

1958 1983 20080

10

20

30

40

50

60

Ye

ars

BusinessWeek, 2010

Imperativo para Inovação

O que é Inovação?

Innovation is the conversion of knowledge and ideas

into new or improved products, processes, and services

to gain a competitive advantage.

Por que acelerar uma cultura de inovação?

Formal, isolated

“innovation teams”

aren’t the only

source for

innovation.Independent innovation

Bootlegging Bootlegging Bootlegging

User innovation

EXECUTION CULTURE EXPLORATION CULTURE

Reward Results Reward Initiative/risk

Follow the plan Follow the value

Coordinate activities Separate investigations

Deliberate pace Rapid pace

Avoid failure Learn from failure

Predictable technology/customers Unpredictable technology/customers

Team Founder mentality

Executar & Explorar

• Execute as a mature company• Explore like a start-up• Make innovation everybody's business

6

Hiring the best people A balance of invention, re-invention, and evolution

A commitment to openness and partnerships A focus on scale A long-term approach

Abordagem para Inovação

Embracing disruptions

© 2011 Microsoft Corporation. All Rights Reserved. 8

© 2011 Microsoft Corporation. All Rights Reserved. 9

Estudantes

@dbordini