Innovation management – Balancing creativity with discipline, Sanjay Dhawan, President & Chief...

Balancing Creativity With Discipline Sanjay Dhawan

President & COO

Aricent

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April 8, 2023Slide Title | CONFIDENTIAL 2006

Aricent’s single focus: communications software.Our approach: from strategy to implementation.

Balancing creativity and discipline: is not optional.

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Who is Aricent?

The rapid growth of complexity in the communications industry made—from the user experience to the network core—is what prompted the creation of

Aricent.

Yesterday: simplicity.

dial.ring.talk.

Today: complexity.

dial.click.channel.connect.download.record.talk.send.view.broadcast.

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Aricent’s Process

Aricent works with clients across the entire product and service lifecycle.

is Aricent’s strategic-creativeconsultancy with a rich historyof transforming brands throughstrategy, technology & design.

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frog’s approach

EVOLVE frog helps our clients invigorate their existing assets.

ENVISION frog helps our clients reinvent themselves, envision and visualize their future by helping to strategically innovate their business and create new markets

EXPAND frog helps our clients innovate and enter new markets with additional products, services andexperiences

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Innovation Requires Collaboration

“Left brainers” and “right brainers” must work together during the earliest stages of developing a product or service.

Otherwise—good concepts go unrealized.

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No Walls

We’ve banned the practice of “throwing a concept over the wall” to developers after the initial design stage.

Strategists, designers, technical architects and developers work together from the clean whiteboard phase of a program.

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Case Study: Celltop – collaboration in action

BEST IN SHOW AWARD

From concept to deployment in <12 months.

Strategists, designers, and developers working shoulder-to-shoulder from start to finish.

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INTRO / INBOX

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WEATHER / FOOTBALL

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SET COLOR

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ADD CELL

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MOVE CELL

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CELLTOP

MORE CELLS

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Summary

At launch, Celltop was hailed as a revolution in the wireless world, winning numerous awards during 2007:

» CTIA Wireless Best in Show» Qualcomm Brew People’s Choice Award» Wall Street Journal Asian Innovation Award

finalist

Celltop is one of many Aricent examples of successfully balancing creativity and technical discipline.

You can take innovation to market successfully if you establish processes that foster collaboration between “left brainers” and right brainers.

Thank you.

Innovation management – Balancing creativity with discipline, Sanjay Dhawan, President & Chief...

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